NOTE: This program is now closed. For more help from Big Brand System, check out the offerings in our store.
Good design is a visual representation of an organized mind. And it can be a visual representation of an organized business, too.
Good design demonstrates that your business is worthy of trust by representing your marketing message with consistently high standards.
When you combine solid marketing strategy with sophisticated graphic design, you build trust. And a trustworthy business attracts more prospects, keeps more customers, and makes more money.
This concept — combining marketing and design to build trust — is what Big Brand System is about.
How to Avoid Worthless Design and Wimpy Marketing
Design — when it’s not backed by solid marketing strategy — is just decoration. It looks pretty, but it’s like a piece of candy: a quick diversion with no nutritional value.
And marketing efforts — when they’re not supported by good design — won’t get noticed. There’s just too much competition for your prospect’s attention.
When your marketing materials are well designed, your business gets the right kind of attention. It earns trust, and gets the respect of both your prospects, customers, and your competitors.
You may be thinking, “I don’t have a marketing background! And I certainly don’t have a design background.”
That’s where my Big Brand System Total Mastery program can help.
This Program Didn’t Exist — and Was Urgently Needed — So I Created It
Due to budget constraints or simply their do-it-yourself natures, small business owners often prefer to manage their marketing efforts themselves.
We live in a time when marketing your business yourself is easier than ever: the tools, access and reach that used to only be available to marketing professionals is now sitting on your desktop (if you know what to do with it).
If you want to learn how to do it yourself, you can take a marketing course — there are plenty out there. Or you can sign up for a graphic design course. There are plenty of those, too.
But there was nothing that combined the two. No program that showed you how to harness the power of well-designed marketing to grow your business.
So I created it back in 2010. It’s based on my 25+ years of experience helping small businesses grow with strategic marketing and great design.
And in a couple of weeks, I’ll be opening the doors to a brand-new, updated version of the program that’s better than ever.
Here’s What You’ll Get
The Big Brand System Total Mastery program gives you the training you need to become your small business’s marketing director. After working through the twenty lessons in the program, you’ll be able to do many of your marketing and design tasks yourself, and successfully bring in and manage experts for areas where you need outside help.
You get access to templates I’ve created — including templates for ebooks, stationery, website headers, ads, and more. I’ll show you how to modify them to use them for your own business.
And you’ll benefit from my Big Brand Creator Tool, an online space that was designed exclusively for Big Brand System members to record all of the marketing and design decisions they make as they go through the program. This master document will serve as your guide as you continue to grow your business in the coming months and years.
Because it’s not just about what you learn during the six weeks of the program. It’s about how you apply it next year, and the year after, and the year after that. This program is designed to set the foundation for long-term success.
With a Supportive Community, Anything is Possible
You’ll be in good company as you learn this material. In the Big Brand System forum you’ll find other small business owners from all around the world who are growing their businesses with the information they’ve learned in the program.
Fast friendships have formed as a result. As a matter of fact, here are two Big Brand System members, Marlene Hielema of Calgary, Canada, and Siita Rivas, of Sydney, Australia, who got to know each other on our forum, and met in person this past month. They made this short video, and said I could share it with you:
Better Than Ever
I’ve completely overhauled this program since the last time I opened the doors. There’s new material, additional interviews, new tools, and added benefits, too.
I just shared a lot of information. Do you have questions? Let’s talk about them in the comments.
PS: Marlene is a video pro, but for Siita, this was her first time on camera. I am grateful for their efforts to create this short testimonial, and I applaud them both!