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How to Build Trust While You Build Your Business

Build trust with good designNOTE: This program is now closed. For more help from Big Brand System, check out the offerings in our store.

Good design is a visual representation of an organized mind. And it can be a visual representation of an organized business, too.

Good design demonstrates that your business is worthy of trust by representing your marketing message with consistently high standards.

When you combine solid marketing strategy with sophisticated graphic design, you build trust. And a trustworthy business attracts more prospects, keeps more customers, and makes more money.

This concept — combining marketing and design to build trust — is what Big Brand System is about.

How to Avoid Worthless Design and Wimpy Marketing

Design — when it’s not backed by solid marketing strategy — is just decoration. It looks pretty, but it’s like a piece of candy: a quick diversion with no nutritional value.

And marketing efforts — when they’re not supported by good design — won’t get noticed. There’s just too much competition for your prospect’s attention.

When your marketing materials are well designed, your business gets the right kind of attention. It earns trust, and gets the respect of both your prospects, customers, and your competitors.

You may be thinking, “I don’t have a marketing background! And I certainly don’t have a design background.”

That’s where my Big Brand System Total Mastery program can help.

This Program Didn’t Exist — and Was Urgently Needed — So I Created It

Due to budget constraints or simply their do-it-yourself natures, small business owners often prefer to manage their marketing efforts themselves.

We live in a time when marketing your business yourself is easier than ever: the tools, access and reach that used to only be available to marketing professionals is now sitting on your desktop (if you know what to do with it).

If you want to learn how to do it yourself, you can take a marketing course — there are plenty out there. Or you can sign up for a graphic design course. There are plenty of those, too.

But there was nothing that combined the two. No program that showed you how to harness the power of well-designed marketing to grow your business.

So I created it back in 2010. It’s based on my 25+ years of experience helping small businesses grow with strategic marketing and great design.

And in a couple of weeks, I’ll be opening the doors to a brand-new, updated version of the program that’s better than ever.

Here’s What You’ll Get

The Big Brand System Total Mastery program gives you the training you need to become your small business’s marketing director. After working through the twenty lessons in the program, you’ll be able to do many of your marketing and design tasks yourself, and successfully bring in and manage experts for areas where you need outside help.

You get access to templates I’ve created — including templates for ebooks, stationery, website headers, ads, and more. I’ll show you how to modify them to use them for your own business.

And you’ll benefit from my Big Brand Creator Tool, an online space that was designed exclusively for Big Brand System members to record all of the marketing and design decisions they make as they go through the program. This master document will serve as your guide as you continue to grow your business in the coming months and years.

Because it’s not just about what you learn during the six weeks of the program. It’s about how you apply it next year, and the year after, and the year after that. This program is designed to set the foundation for long-term success.

With a Supportive Community, Anything is Possible

You’ll be in good company as you learn this material. In the Big Brand System forum you’ll find other small business owners from all around the world who are growing their businesses with the information they’ve learned in the program.

Fast friendships have formed as a result. As a matter of fact, here are two Big Brand System members, Marlene Hielema of Calgary, Canada, and Siita Rivas, of Sydney, Australia, who got to know each other on our forum, and met in person this past month. They made this short video, and said I could share it with you:

Better Than Ever

I’ve completely overhauled this program since the last time I opened the doors. There’s new material, additional interviews, new tools, and added benefits, too.


I just shared a lot of information. Do you have questions? Let’s talk about them in the comments.

PS: Marlene is a video pro, but for Siita, this was her first time on camera. I am grateful for their efforts to create this short testimonial, and I applaud them both!

Pamela Wilson

Pamela Wilson

Pamela Wilson is an online educator, author, keynote speaker, and the founder of BIG Brand System. Read reviews on the tools used to run this site and business here.

Pamela Wilson

I want to help you take the next step. Pick your free workshop topic and let’s do this!

14 thoughts on “How to Build Trust While You Build Your Business”

  1. Sounds great, Pamela! But I’m enrolled in your Visual Buzz 101, which is starting Friday and I really need to implement and integrate what I expect to learn in that course…

    Any ideas? It doesn’t sound like you open the doors on your Total Mastery program very often, so I hate to miss out.

      • Exactly, Pamela,
        I keep promising myself I won’t start something new until I work through what I’ve already committed to…… I can’t afford to buy more than I can actually put to use.

        Both programs are promising to help in areas that I am taking my first baby steps in, so I am expecting a steep learning curve in both.

        • I hear you! Here are a few more details in case they help you decide:

          The first module of Visual Buzz 101 is this Friday. We have another one at the end of November, and then the December module will actually run the first week of January. From there, the modules continue at one per month through the fall of next year, and they’ll be available an on ongoing basis, so you can go back to them and refer to them as often as you need.

          The Total Mastery program starts in mid-November, and goes through the end of December if you follow it at the pace it’s served up. But again … you can take it at the pace that’s most comfortable to you. The modules are available to go back to and refer to as needed.

          The difference between the two is that Visual Buzz goes into detail about one piece of the marketing puzzle. The Total Mastery program shows you how to put the puzzle together. 😉

          I hope that helps.

          By the way: steep learning curves are welcome! I create my programs to help people scale those learning curves if they’re willing to put in some effort.

          • Thanks, Pamela, that does help,

            I’ve been getting a lot of value from your Brown Bag webinars and your posts on both your site and on CopyBlogger… so I just wanted to make sure I didn’t sabotage myself by being too scattered to do the work and reap the benefits. I already know the value will be there 🙂

            I really would like to have a cohesive understanding of what I’m trying to achieve with my marketing and how before kicking off 2013. I look forward to learning more about the Total Mastery program on your next Brown Bag webinar.

  2. Your stuff is so good I fear coming to your website.

    I am still munching my way through your Quick Start Guide and eBook Evolution guidelines.

    I am also working my way through Corbett Barr’s

    As they say, “my eyes are bigger than my stomach,” so reason dictates that I digest what I have already put on my plate.

    I wish I could insert the site I am working on but I am following a launch schedule with a roll out date of December 3rd.

    I frustrates me not to be able to insert something into the Website box above so to calm my frustration, I have inserted a static website I have had for years. I look for to changing it in December.

    In closing, I want you to know your are one of my site development Rock Stars, meaning you’e my “go to” for design support.

    Thanks for all you do.

    • Thanks so much, James. I appreciate the kind words!

      The Total Mastery Program will open again sometime in the first quarter of next year, so if the timing isn’t good now, you’ll have another chance in a few months. The overhaul I did took a long time — partly because of all my side projects like the Quick-Start Guide, eBook Evolution, Site Setup Kit and Visual Buzz 101.

      Now that the Total Mastery program is ready to go again, I shouldn’t have to keep it offline as long as I did this time. And don’t worry: I’ll let you know when it’s coming just as I’m doing here so you can plan ahead and think about whether or not it’s good fit.

      Can’t wait to see your site! Good luck as you wrap up the final tasks.

  3. Pamela,

    I’m absolutely in love with this post.
    Organized mind and business… It’s brilliant.

    My situation right now is that my product (ebook) is under construction so I don’t really have very clear idea on how to market it. And I’m not sure about what design I need either. You can see my efforts on the website.

    I guess I need more experience working with what I have now to figure out what marketing and design I need. I’m still figuring out my target audience. I had a general idea, of course. But I’m getting a better understanding now. After a few months of working on the ebook.

    What do you think I should do?

    Thank you so much!
    Love your style

    • Hi Galina,

      It’s a good idea to develop your understanding of your future reader and ideal customer first. That will help you write a more targeted ebook, and market it more effectively, too. It’s the right place to start!

      Good luck, and thanks for your comment.

  4. Hey Pamela,

    You know how shy I am – being on video was excruciating – but in appreciation of all you contributed to my business it was the least I could do.

    It always made sense for me as a small online business owner to understand as many elements of my marketing and design as I could. Regardless of whether I implement or outsource any parts of my plan, it’s me that’s responsible for directing the marketing plan. Getting the look I want to represent my business and communicate in a way that works well for my specific market was the key to growing my business and being able to sustain the approach.

    I found your content fantastic and being in the company of other business people meant we could share ideas and information and fine tune our marketing thinking .

    Support and connections were a fantastic component of the course.

    If you are a business owner I’d say jump on board – its a great community. Siita

    • Thank you, Siita! It means so much to hear from people who’ve been through the program. I appreciate that you took the time to make the video and add this comment, too. 🙂

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