Why You Shouldn’t Trust Your Brand to Anyone Else

A spilled cup of coffee over a laptop

Designing your own brand for your business isn’t easy.

But when your funds are limited, you may have no choice but to create your brand yourself.

As you puzzle through figuring out your business name and tagline, your message, your colors, fonts, and all the other ways you’ll represent your business, you might start to feel overwhelmed.

Do you ever dream about handing it all off to a professional marketing firm so you don’t have to deal with it?

Even if you have thousands of dollars to put toward hiring a pro, I’m here to tell you why you should resist the urge.

Designing your brand yourself is one of the smartest moves you can make for your business. Why?

Branding your business means you know it inside out

The process of creating your brand starts with taking a good, long look at the kind of customer you’d like to reach. You examine their demographic information — age group, gender, and the like — and then look at their lifestyle, and think about their challenges.

You also need to think through how you’ll communicate with them, and what you’ll say. You’ll develop a “verbal brand:” the standard words and phrases you’ll use when talking about your business.

Your verbal brand includes your tagline, your “brand promise,” and any business-related terminology you want to use consistently over time.

Developing this “below-the-surface” body of knowledge may seem like a thankless task. After all, you can’t see your demographics!

But getting this information straight from the very beginning will inform everything you do going forward. You’ll build a better brand, because it will be based on real people and their needs.

You have passion on your side

No matter how professional the marketing firm you hire is, or how polished the designer’s portfolio you review looks, there’s no one — no one — who cares about whether or not your brand succeeds as much as you do.

That’s why even if you end up hiring someone to design a logo or a website header sometime in the future, going through the branding process yourself first is going to get you a better long-term result.

Because in the end, whose passion are we representing here? You know who your prospects are, you understand how to meet their needs, and you care more than anyone else that your business — and your brand — succeeds.

Creating your brand yourself means you can get it done on your schedule

Ever hire someone to do a job and find out they can’t even start it for a few weeks? Busy marketing consultants and design firms sometimes get backed up for months, and if you want to hire them, you have no choice but to wait.

The beauty of creating your own brand is that you can do it on your schedule. If you want it next week, you can have it, once you understand step-by-step how to build it.

Which leads me to …

Learn how to build your brand yourself

Please join me for a FREE live Brown Bag Webinar called “The Minimalist Guide to Branding Your Business.”

Here’s what you’ll learn:

  • Tips for creating a brand the “lazy” way: no artistic skills required
  • How get your brand off to a strong start that ensures success
  • Free and inexpensive branding resources, and why this is the ideal time to brand your business yourself

Ready to learn the easy way to brand your business?

Sign up here to access this and all other Brown Bag Webinars.

Join me and learn how to create your brand

Sign up above and join me, and I’ll show you how to get the most passionate person on the planet assigned to the job of branding your business! 🙂

Pamela Wilson

Pamela Wilson

Pamela Wilson coaches people to build profitable online businesses. She's an online educator, author, and keynote speaker. Read reviews of the tools used to run this site and business. Have you taken the free Focus Finder quiz yet?

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4 thoughts on “Why You Shouldn’t Trust Your Brand to Anyone Else”

  1. Hi Pamela,

    Just a question on the “tagline” concept. Do you see this as really Rosser Reeve’s USP or Unique Selling Proposition he “invented”. Selling the benefits of the product, i.e. famous “m&m candies melt in your mouth, not in your hands”. Or, is a tagline more like a slogan?

    Just wondering ..


    • Hi Marcia,

      In a perfect world, your tagline is the result of the same thinking involved in crafting a good USP. It’s the distillation of the concepts communicated in the USP. Does that help?

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