How to Brand Anything: Your Business, Your Idea, Yourself 1

How to Brand Anything: Your Business, Your Idea, Yourself

One of the reasons I started Big Brand System is that I saw a trend happening in the world of business.

Back in 2010 when this site went live with a single post, I saw that business owners suddenly had access to tools that put the power of design and marketing into their hands.

It was a revolution! Before then, if you wanted to market your business you hired someone to do the work.

But now, online tools, websites, and platforms — many free — are all available to use to brand your business.

Here’s the thing, though — just because you have a kitchen doesn’t mean you’re a great cook.

Access to tools doesn’t mean mastery of them. Which is why we see a lot of mediocre marketing and branding floating around the web. It’s earnest and well meaning and kind of … awful.

It’s unreadable. It’s garish. Or it misses the mark in terms of the message.

Read article …How to Brand Anything: Your Business, Your Idea, Yourself

How to Recognize and Use Sight Lines in Your Images 2

How to Recognize and Use Sight Lines in Your Images

You’re using images in your content marketing, right?

(Please say yes, please say yes!)

When you pair compelling images with well-written content, you “power up” your marketing messages.

You engage the whole brain of the person you want to reach, because images and words are processed in different areas of the brain.

How cool is that? Images get your prospects’ brains firing on all cylinders.

In today’s post, we’re going to cover sight lines. Sight lines are one of the essentials to keep in mind when choosing and using images.

Get this wrong, and your image could have the opposite effect to what you want. When your sight lines are wrong, the image you choose could actually weaken your message.

But get it right and your image and message will work together in perfect harmony.

Read article …How to Recognize and Use Sight Lines in Your Images

Why Does That Logo Cost So Much? 3

Why Does That Logo Cost So Much?


Logo design is in the news on a regular basis. And the story usually isn’t pretty.

Here’s how it goes:

“The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams.

And when XYZ Organization admitted the new logo cost $40,000, a protest was organized and shareholders complained loudly about “wasting funds on a frivolous expense.”

Why is it that people don’t like it when logos change?

I’m going to answer this one based on my vast experience with human nature — something that can only be acquired after you’ve lived as long as I have. 😉

Read article …Why Does That Logo Cost So Much?

Rich font examples with a photo of a pool overlooking a beautiful, upscale neighborhood.

Type Styles of the Rich and Famous

Typography tells a story

Well-designed, rich fonts are beautiful to behold. Their angles and forms are an inspiration.

Fonts have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business.

Let’s say on the other side of your town a company is developing an upscale neighborhood high on a hill overlooking the ocean. They’ve decided to call it “Grandview Estates.” Their tagline is “Rising Above the Rest.”

[Pretty snobby, right?]

Now let’s say you’ve been asked to design the sign that will sit at the entrance to the neighborhood.

You’ve been told that the sign needs to “reflect the caliber of people we want to attract to our estate properties.”

You know what that really means.

You need to attract rich people! Time to break out …

Read article …Type Styles of the Rich and Famous

The Future of Big Brand System, plus a 4 Letter Word You Should Know 4

The Future of Big Brand System, plus a 4 Letter Word You Should Know


This past Monday morning, Copyblogger Media announced a new team member. Me.

I appreciate all the warm wishes of congratulations I’ve received this week. And I also want to address those of you who asked about the future of Big Brand System.

In a nutshell, Big Brand System is not going away. Changing a little, yes. But — if anything — this will become an even more valuable place to find information about marketing your business.

Read article …The Future of Big Brand System, plus a 4 Letter Word You Should Know