The headline isn’t a typo. Storyselling is intentional. After all, what better way to sell your services or products than through a story?
Everyone Loves a Good Story
From our early history humans have depended on stories.
Before the written word, stories served as a way to preserve our history, to warn others of danger, and to amuse and entertain.
Most of us had the opportunity to hear stories read to us when we were growing up. As adults, we enjoy immersing ourselves in novels, movies and television shows. Why do we spend so much time on stories?