Pamela Wilson

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Are You An Early Adopter, or Do You Wait and See?

Early adopter

Let’s just get this out of the way: I’m an unabashed early adopter. I update my hardware, upgrade my software, and buy the newest solution to my latest challenge at the drop of a hat.

But that doesn’t describe everyone. Some people prefer to wait and see before they invest. They want to:

  • See the results people get from a product
  • Read testimonials about the experiences of real students in a class
  • Look at reviews to see what people say about a product after it’s been around a while

In other words, they’re cautious. There’s nothing wrong with that! If you’re in this group, you proceed carefully and make decisions in a deliberate fashion.

The early adopter group, on the other hand, wants to be among the first to try something new. They believe:

  • The sooner they get the new solution, the faster they’ll solve their problem
  • Being “in on the ground floor” of a new product or service will allow them to influence the direction it takes
  • Special pricing or benefits available only to early adopters make it a worthwhile risk

Think about your marketing process as having two phases

When you’re putting together the marketing plan for your next product or service, think about this phenomenon and work it into your plans.

Recognize that you may see an initial wave of early adopters. This group may buy from you because:

  • They have bought from you in the past, and trust the quality of your products
  • They desperately need your solution, and don’t mind taking a chance on a product with no history
  • They see they’ll benefit from exclusive access, better pricing, or something else they value

After the initial wave of “early adopter” buyers, you can turn your attention to the “wait and see” crowd. By the time your product or service has some history, you’ll have the additional proof and testimonials this group needs in order to make a buying decision.

You can convince the “wait and see” crowd with:

  • Customer testimonials for a real-life perspective on your offering
  • Results achieved by your early adopter buyers
  • Numbers sold, which can make this group feel more comfortable about buying

Pamela Wilson

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4 thoughts on “Are You An Early Adopter, or Do You Wait and See?”

  1. Hi Pamela,
    I love the course but I have appointments set every Tuesday and Thursday afternoon for the month of November! Will there be recordings available? If not, I will just have to wait for the next offering!
    Thank you!
    Luanne

    • Hi Luanne,

      Every class will be recorded, and we’ll be adding a “viewing guide” to the recording pages. This will be an index of all the information we talked about on each class, and where you can find it in the video (down to the minute and second).

      The recordings will be available within 24 hours after each class. I hope we see you there!

  2. Hi Pamela.

    I have signed up and gotten an Aweber account to go with my Constant Contact account. 🙂 I will have to miss two of the live sessions – second week – as I am still paying the bills. I think I understood that those session would be available after the class so I can catch up. True?

    Chet

    • Hi Chet!

      We’re recording each class and will have the replay video ready for you the same day the class is held.

      We’re also having a “viewing guide” created for each class, so you’ll be able to go to the exact point in the video that has the information you need.

      And you get access to the videos for the lifetime of the site, so you can refer back to them whenever you need.

      Welcome aboard! 🙂

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