Proceed with Confidence: 25 Quick Ways to Boost Your Business Mojo

This week, I’m celebrating my 25th year in business. And this is how I’m feeling at the moment:


It has been a long journey and I have learned a lot. Time to celebrate!

To commemorate the occasion, I wrote you a book. It encapsulates the approaches that have helped me manage the ups and downs of my business over the past 25 years.

The book contains 25 short chapters — one for each year I have been in business. And it’s priced at just 99 cents! But you get the ideas behind the first ten chapters here for free. 🙂

Introducing Proceed with Confidence: 25 Quick Ways to Boost Your Business Mojo

I wrote this book to serve as a guide and to lend you the experience I’ve gained over 25 years in business.

Much has changed since I started my business in 1992. Here’s one example: the technology du jour was the fax machine.

(Just let that sink in for a moment.

In this article, I’m highlighting the top ten mindset hacks that have served me well for over a quarter of a century. Enjoy!

To read all 25 lessons, get the full ebook for just 99 cents:

Pamela Wilson

To your BIG success,

Pamela Wilson
BIG Brand System

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How to Usher Your Frightened Prospects Along the Path to a Purchase

How to Usher Your Frightened Prospects Along the Path to a Purchase

If you want to sell someone something, you first have to earn their trust.

And that is not an easy thing to accomplish, especially if you’re trying to earn trust online. Online trust can’t rely on the social cues we use when talking face-to-face with a salesperson.

Online buyers can’t ask themselves things like:

  • Does this person make eye contact with me?
  • Do they seem confident and competent, or shy and bumbling?
  • Are they friendly and open, or do I get the feeling they’re holding something back?

Fortunately, Sean D’Souza has figured out how to communicate your offer online in a way that builds trust.

And that’s with no face-to-face interaction, no voice inflection, or any other cues. Just words.

Sean spells it out in his book, The Brain Audit.

Learn more about The Brain Audit

Why a Shoddy Ebook is Bad for Your Brand

Why a Shoddy Ebook is Bad for Your Brand

Remember web video a few years back?

In the early years of online video, we were perfectly content to spend five minutes of our lives watching a video that was filmed with a laptop camera — while that laptop was on a lap. We forgave the jiggly end result, the hard-to-understand audio, and the slow pacing.

After all, we were watching video! On our computers! So cool!

Now, though, we’re not as patient with sub-par video. Because of the high video standards of people like Marie Forleo and Michael Hyatt, our collective standard for web video has risen.

The same thing has happened to ebooks

In the early days of PDF ebooks, you could simply save your text document as a PDF, and call it an ebook.

Your ebook could look like a well-formatted book report.

But PDFs can’t look like text documents anymore. Thanks to the efforts of people like Joel Friedlander, The Book Designer, and — truth be told — me, the standards for ebook design are rising, too.

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Your Ebook Is Calling: 8 Reasons to Get Fired Up About Getting It Done

Do you hear that?

It’s your ebook calling. That ebook you have inside that wants to find its way out into the world.

You’ve thought about it. You may have jotted down some ideas for topics. You may have even started writing it.

But it’s not done. Yet.

Today’s post is designed to “light a fire” under you. I want you to get excited about all the possibilities that await you once you get your ebook done!

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What Kind of Ebook Should I Write?

Ebooks now make up 20% of all book sales. Some of us initially hesitated to read books on screens … and most of us got over that pretty quickly!

Ebooks are good for business. They can spread your ideas, build your email list, and grow your profits.

The barriers to entry are low: no more searching for a publisher or finding an agent required. Your upfront investment is mostly time.

How do you start writing an ebook?

The first decision you have to make is what kind of ebook to write.

Should it be:

  • A 100% free ebook you give away, no questions asked?
  • An ebook you give to people in exchange for signing up to your email list?
  • An ebook you write to make money from — either by selling it on your website, or on Amazon or the iBookstore?

Today’s post examines these three types of ebooks, and helps you decide which one will best meet your goals.

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10 Favorite Ways to Beat the High Cost of Marketing

10 Favorite Ways to Beat the High Cost of Marketing

Marketing your business just isn’t what it used to be.

And that’s a good thing.

Because it used to be time-consuming, expensive, and exclusively for businesses who could afford to hire experts to do it for them.

Now, we have free and inexpensive tools that are readily available to help us get the word out about what we offer. As Ben Franklin once said:

“A penny saved is a penny earned.” –Ben Franklin

In today’s post, I’m sharing my ten favorite resources to help you save money as you market your business.

Discover free and inexpensive ways to market your online business — a penny saved is a penny earned!

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