Congratulations — you got a sign up to your email list. Now … let’s impress your new subscriber!
I’m sharing the perfect new subscriber welcome email template below.
Just to be clear — this is not the email that delivers the ebook, checklist, video tutorial, or other gift they may have signed up for.
The welcome email is the email right after that first transactional email.
It’s important to get your welcome email right because:
- Welcome emails have the highest open rate of all your emails. It makes sense — people just signed up and are expecting to hear from you.
- A new subscriber is enthusiastic! They’ve just shared something valuable with you — their email address. That demonstrates they’re committed.
- If you don’t make a good impression, you might lose them. If you bungle the first impression, they might unsubscribe right away.
The perfect welcome email template is not complicated.
There are crucial elements you should include — and some important things to leave out.
Follow the welcome email template below and you’ll make a great impression on your newest, most enthusiastic subscriber.