Dog on a welcome mat and the text Anatomy of the Perfect New Subscriber Welcome Email

Anatomy of the Perfect New Subscriber Welcome Email Template

Congratulations — you got a sign up to your email list. Now … let’s impress your new subscriber! 

I’m sharing the perfect new subscriber welcome email template below.

Just to be clear — this is not the email that delivers the ebook, checklist, video tutorial, or other gift they may have signed up for.

The welcome email is the email right after that first transactional email.

Related: How to Profit from Your Email List with Content Upgrades

Related: Stop Begging and Start Giving: Why Perks Work to Build Your Email List

It’s important to get your welcome email right because:

  • Welcome emails have the highest open rate of all your emails. It makes sense — people just signed up and are expecting to hear from you. 
  • A new subscriber is enthusiastic! They’ve just shared something valuable with you — their email address. That demonstrates they’re committed.
  • If you don’t make a good impression, you might lose them. If you bungle the first impression, they might unsubscribe right away.

The perfect welcome email template is not complicated. 

There are crucial elements you should include — and some important things to leave out. 

Follow the welcome email template below and you’ll make a great impression on your newest, most enthusiastic subscriber.

Read article …

How to create a lead magnet: A man at his desk, smiling.

How to Create a Lead Magnet in an Afternoon [Start with the Free Template]

Want to grow your email list? This post will show you how to create a lead magnet (or opt-in incentive, or freebie) that will …

  • Attract the right prospects
  • Entice them to hand over their email address
  • Allow you to nurture the relationship before you ever ask for a purchase

Creating a valuable gift to entice people to join your email list sounds straightforward. But there are a few nuances to building a lead magnet that prospects find irresistible.

We’re going to cover them all right on this page.

In this article, you’ll get everything you need to create a lead magnet in a single afternoon.

You’ll get:

  • A step-by-step process for creating an ebook lead magnet so you can follow along and get it done
  • A list of lead magnet ideas for inspiration
  • A free lead magnet template so you can create your downloadable in a single afternoon

Read article …

How to build an email list with the "Drip-Drip" and "Flood" methods

How to Build an Email List: The Fast and Slow Methods

You want to build an email list as quickly as possible, right?

That’s smart — email marketing is one of the most cost-effective ways to grow an online business.

But does speed really matter?

On the one hand, yes — it’s important to gather an audience that you can help and serve. The faster you build this audience, the sooner your online business will see real traction.

But fast is not the only speed you need to use. Slow counts, too.

A solid email marketing strategy uses both speeds, fast and slow.

The fast tactics you’re about to read about will give your email list an immediate boost.

But the slow tactics? They’ll provide slow burn growth that builds a solid foundation under your online business.

Ready to build an email list at two different speeds? Let’s do this …

Read article …

How to create content upgrades that grow your email list

How to Profit from Your Email List with Content Upgrades

Wondering how to create an email list that actually builds profits … not just names in a database?

Content upgrades are the answer.

Content upgrades are the perfect example of the 80/20 Rule in action.

The 80/20 rule, or Pareto Principle, states:

“Roughly 80% of the effects come from 20% of the causes.”

When it comes to how content upgrades can help you profit from your email list, I think it’s closer to 90/10.

Content upgrades are effective because they’re:

  • Easy to create
  • Irresistible to your audience
  • Build highly targeted prospect lists
  • Allow you to make offers that you know people want

Let’s get down to defining a content upgrade before we proceed.

What is a content upgrade?

A content upgrade is a small-but-valuable bit of information that you offer inside a larger piece of content.

The best content upgrades:

  • Are easy to consume (and create)
  • Offer tips, resources, or information that can be put to use immediately
  • Complement and expand on the content where they’re featured

If that’s still not clear, later in this article you’ll find lots of content upgrade examples you can try for yourself.

Read article …

Email Marketing Best Practices: How to Connect, Deliver, and Profit in the Inbox

Today’s article on email marketing best practices is long and thorough.

The good news?

You can watch the Email Best Practices video at the end to boost retention after you’ve read the information here.

Email marketing can be absolutely mortifying.


Because any mistake you make in your email marketing goes out to hundreds, thousands — sometimes tens of thousands of people all at once.

And you can’t take it back.

It sits there as a witness to your imperfections, glowing on screens across the world.

Email marketing mistake
Here’s my face when I realize I sent an email with a mistake.

My personal email marketing Hall of Shame

Mistakes with email marketing? I’ve made a few. Here’s a sample:

Read article …

3 Ways to Improve Your Marketing

3 Simple Ways to Improve Your Marketing (And Keep Your Business from Slowly Dying)

“As with any business, if you’re not morphing, and changing, and growing — you don’t have to be growing huge but growing — you’re slowly dying.” – Andrew Martin, owner of Honey Pot Hill Orchards

Scary when you think about it, isn’t it?

If your business isn’t growing, it’s slowly dying.

As a business owner, you’re constantly trying to figure out how to bring new people in and how to retain existing customers. It’s true for new and established businesses.

There’s good news though. A few simple tweaks to your marketing efforts can have major impact on your ability to generate repeat business and find new customers.

Interviewing successful small business owners for the Small Biz Stories podcast, I’ve observed things they’re doing well with their marketing and identified areas for improvement.

Use these three tips to improve your marketing and keep your business growing.

Read article …