Did you ever wonder how to design a logo?
Better yet — how do designers create logos that are simple, memorable, and effective?
In today’s post, I’m letting you inside my designer brain so you can see what goes through my head when I make website images, logos, and other visual content.
In the infographic below, you’ll see the process I went through to design a logo for my newest product — The Image Lab.
How to design a logo — for non-designers
The product in development — The Image Lab — is about how to make website and social media images that create a visual language for your brand. Learn more about The Image Lab here.
I wanted the logo for The Image Lab to say:
“Discover how to make images that get you attention and devotion.”
It’s a tall order for a single image.
Here are the three simple steps I went through.
- Start with paper. I began the process by sketching ideas that came to mind when I thought about the product and what it will do for people.
- Simplify and refine. Once I found the image I wanted to develop, I created many, many versions. (Many more than you see in the infographic below). My goal? To express the concept in the simplest visual terms possible.
- Add type. Some logos are primarily composed of type. But for a symbol-based logo like the one I created for The Image Lab, I like to make the image work first and add type later.
Three simple steps which — by the way — doesn’t mean they were easy. I spent time over several weeks coming back to this logo, refining it until I was finally satisfied.
Total time elapsed? About three hours. Total time it took me to be able to design a logo like this in three hours? 30 years. 😉
The creative process always feels like a messy miracle. If you push your way past your messy first ideas and continue to refine them over time, your best solutions will come to light.
Below, see how the logo took shape over a few weeks — and what I was thinking along the way.
And if you’d like to discover how to make website images (and social media images) that become your visual signature on the web, be sure to sign up to find out more about The Image Lab.
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