how to search for and find racially diverse stock photos on any stock image website

Racially Diverse Stock Photos: 3 Simple Search Tips to Find the Best Images Fast

Ready to represent the entire human race by using diverse stock photos in your visual marketing?

I’m glad to hear it.

It’s a tiny step in the right direction. 

Word of warning #1: If you aren’t used to making the extra effort to include all types of people with a beautiful range of skin tones, body types, and gender identities, you may feel …

  • Strange. Like anything brand new, it may feel weird and uncomfortable when you start. Do it anyway.
  • Inauthentic. You might feel as though you’re pandering. You might feel like a fake. Do it anyway.
  • Vulnerable. You might worry you’re “doing it wrong.” Do it anyway.

Any discomfort you feel when you make a small extra effort to use racially inclusive imagery in your marketing is nothing. 

Do it because it’s the right thing to do. 

Do it because you want to open the doors of your business to all human beings, not just people who fit a culturally acceptable mold.

Do it because it’s a small way to “vote with your wallet.” 

That’s right: When you search for and download diverse stock photography — even free diverse stock photos — you send a signal to the stock photo site owners.

You tell them you want to see stock photo diversity. That you value diversity. And you’re actively using diverse stock photos.

Word of warning #2: When you represent all of humanity in your marketing images, guess what? You’ll attract a more diverse audience.

When your community is diverse it will be smarter and stronger. But don’t forget that …

You have a responsibility as the leader of a diverse community — you must serve and advocate for your whole customer base.

It’s not enough to throw open your doors and welcome everyone inside. That’s good for you — but is it good for your customers who don’t look like you?

You need to take the time to educate yourself about the challenges faced by people in your community.

You need to actively ensure that everyone feels safe and supported.

You need to do your internal work so that you can show up for people who:

  • Don’t have your ethnic background
  • Don’t share your culture
  • Deal with racism in their everyday lives

This is something I’m working on personally — like many of us, I know I haven’t done enough. Join me in this effort: It will be an ongoing commitment for me.

Let’s start by helping people to see themselves in the images we create and share.

It’s a tiny step in the right direction.

Read article …Racially Diverse Stock Photos: 3 Simple Search Tips to Find the Best Images Fast

How to Succeed With Your Online Business: Start with These 17 Free Resources

Wondering how to succeed with your online business — but feeling a bit overwhelmed as you build it?

Truth is, there’s Too Much Information out there. If you’re feeling overwhelmed, welcome to the club.

Overwhelmed dog

You’re in very good company.

C’mon in and stay a while, my friend.

Because right here on this page, I’ve gathered some of my top (free!) resources in one place. No need to click around the entire internet.

If you need online business tips and tricks, you’ve just found a whole page of them — complete with a free quiz that will clarify your best next steps, free worksheets, two free workshops, and more.

All in all, there are more than 17 free online business resources on this page, divided into the categories below.

Ready to find how to succeed with your online business — without feeling overwhelmed?

Read article …How to Succeed With Your Online Business: Start with These 17 Free Resources

Choose the best brand color palette for your business with the five free tools in this post.

5 Free Tools for Getting Your Brand Color Palette Right

Ready to create your brand color palette … but not sure where to start?

This article shares five tools you can explore right now. Find the one you enjoy the most and use it to put together a winning color palette for your business.

The best way to harness the power of color in your marketing is to use colors that support and reinforce your brand.

And don’t go color crazy: pick two main colors, and use them consistently in everything you do.

You may not feel “artistic” enough to do this.

You haven’t studied color theory and you don’t need to know all of that anyway. You just want a nice set of colors that will work for your business.

I don’t blame you — color is an essential part of your visual brand.

In this post, I’m going to share my favorite tools for choosing your brand color palette. The right colors for your brand may be just a click away …

Read article …5 Free Tools for Getting Your Brand Color Palette Right

How to Fit a Powerful Brand Style Guide on a 3-Inch Sticky Note

The most powerful brand style guide template isn’t a multi-page document that you glance at a single time.

It’s not an overwhelming brand blueprint that you save deep in the recesses of your hard drive and never review again.

After you read and do the steps in this article, you’ll have a brand style guide that’s simple enough that you can capture it in a single glance.

And it’s small enough to stick somewhere you can see it every day.

My goal is to make it easy to apply your branding elements consistently every time. Consistent application is the #1 secret to a memorable brand!

Let’s dive in so you can put this simple brand style guide template to use today.

Read article …How to Fit a Powerful Brand Style Guide on a 3-Inch Sticky Note

Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples]

“I’ve got no business creating branded images — I’m not a designer.”

That’s what people think when I talk to them about creating branded images like these:

Branded images are super versatile. They can be used on:

  • Your website, to illustrate written content, podcasts, or vlogs
  • Your social media platforms, to drive attention to your messages (like the Pinterest pin to the right)
  • Your ads, to encourage swipers to stop scrolling and read your post
  • Your email marketing, so your message “pops” in the inbox

You can even use branded images in ebooks, content upgrades, and opt-in incentives!

See? Versatile as all get out. If you want tangible proof, here are some stats that prove the power of visual content marketing.

But here’s the thing …

There may be a little voice in your head telling you that even though the internet has become a visual platform, you simply don’t have the necessary training to use this  powerful communication vehicle.

That’s what I thought for the longest time — that you had to be a trained designer to use design.

Today, I know this is patently false — non-designers can use design, create images, and brand their businesses all by themselves.

My 30+ year career is proof.

From design impostor to confident creator

Read article …Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples]

5 Easy Steps to Create Stunning Content Marketing Images [Examples]

Content marketing image examples are all around us …

Just look at social media platforms these days to see that visual content marketing is on the rise.

Words are great. So is video and audio.

But images? They communicate fast …

Images are processed in the blink of an eye — 13 milliseconds, according to recent research presented in an MIT study.

When you’re coming up with content marketing ideas, are you thinking visually? Are you remembering to include image creation in your content marketing plans?

If you’re not, you’re effectively ignoring a fast track that goes straight to the brains of your audience members.

Yikes!

All images communicate fast, but the kind of images I’m going to cover in this article are what I call “signature branded images.”

You can think about them as “engagement images.”

No, not this …

Content marketing image engagement isn't this

This is what we’re aiming for …

Content marketing image engagement looks like this

We want our prospects and customers to be pulled right into our content because of the images we add.

Our goal is to use images to:

So … how can you make these “engagement images” a part of your content marketing strategy?

Read on for content marketing image examples and tips you can use right now.

Read article …5 Easy Steps to Create Stunning Content Marketing Images [Examples]