Consistently and easily create pro-level content marketing that you can map to a promotions calendar so it supports your business goals.
Don’t waste another ounce of time or energy creating “so what?” content! Develop the skills you need to create effective content marketing that builds your profits.
You’ve defined a unique voice that’s friendly, authoritative, and relatable. Your audience trusts you and wants to do business with you.
You’re 100% clear on what content topics to cover and you know how often to publish. Your content generates high-quality leads every day.
You have a quarterly content plan and have it mapped to revenue goals. No more “random acts of content.” You have a profitable content plan to guide you.
You’ve mastered a simple method for creating content — you look forward to it! Your content skills give you confidence that spills over into other areas of your life.
“How do I know what topics to create content around?”
“I’m not a professional writer/podcaster/video talent — how will I do this?”
“I’m busy — how can I find the time to create content consistently?”
“Content creation seems so random — how can I create content that leads to profits?”
I’m Pamela Wilson, author of the Master Content series of books. I know — there can be a lot of questions and confusion when you try to use content to market your business.
If you don’t have a plan to follow, it can be easy to make some critical mistakes, head off in the wrong direction, and never see profitable results from your content marketing.
Without guidance and support, it can be difficult to make any progress at all! That’s why I’ve created my step-by-step course The Content Lab.
The Content Lab course debuted in January, 2020. Here’s what the first group of students has to say …
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If you join The Content Lab today using the 1-payment plan, you get these extra bonuses in Week 6:
⭐️ TOTAL VALUE OF PAY-IN-FULL BONUSES: $800.00 ⭐️
Ask questions, get answers, share your struggles (and your wins!) in our private Facebook group for a full 6 months
VALUE: $600.00
As a Content Lab student, you can submit your work and attend friendly, helpful, monthly content reviews (6 months’ access)
VALUE: $600.00
Learn a step-by-step process to find the best keyword phrases and weave them into your content to help it get found in search engines
VALUE: $100.00
Get fun, customizable email marketing templates that will help you welcome new subscribers and send them your content
VALUE: $350.00
The student success rate for The Content Lab is high. That’s because the training is delivered with a “secret sauce” combination you won’t find elsewhere …
You get ongoing access to the course materials and an opportunity to get your content reviewed every month.
They happen at 4 pm Eastern on the last Tuesday of each month and are hosted by Pamela Wilson, author of Master Content Marketing and Master Content Strategy.
Send in your most-recent published content for review, or watch and learn as other students get live reviews of their content. All Content Appreciation Sessions are recorded and you do not have to be present to participate.
Here’s what you can look forward to:
Look — I get it.
There’s a LOT of free information about content marketing already on the internet. (I know — I wrote a lot of it!). Plus, I’ve written two popular books about content marketing:
In case you’re wondering, The Content Lab course references some of the concepts covered in my books.
But the Master Content books are just a starting point.
The Content Lab builds on the concepts introduced in the books and delivers robust additional tools, guidance, and support.
The focus of The Content Lab?
To help you create content that leads to profits.
This is not a course about creating content for content’s sake. Everything you’ll learn will help you become an efficient, effective content creator — even if you’re “not a writer.”
You can take the course at whatever pace works for you — most students can work through the materials in 1-3 hours per week.
No — you just need to show up with a desire to create content marketing that leads to profits and be willing to spend time mastering the material.
The course begins the moment you register. New modules will open up every week for the next five weeks — watch your inbox for links to the new content as it becomes available.
I don’t recommend this — you need time between modules to implement what you’re learning. But if you have a time constraint and must consume the course content quickly, respond to any of the course emails and ask us to unlock the full course. It’s not what I recommend but I’m happy to accommodate you.
Yes, you get access to all the course materials (and future course updates) during the lifetime of the course — and it’s not going anywhere.
None — this is a digital course and you just need internet access to watch the videos and use the materials.
You get access to our private Content Lab Facebook group for six months. I’m there answering questions and sharing resources every day. Plus, you’ll be invited to our private group content reviews — the Content Appreciation Sessions — for six months after you join the program. If you want to continue to get access to the community and our live events, you’ll be offered the opportunity to continue when your access is about to expire.
This course does feature some of the concepts covered in my books. But they’re just a starting point. The Content Lab delivers a generous group of additional tools, guidance, and support. Everything you’ll learn will help you become an efficient, effective content creator — even if you’re “not a writer.”
I stand behind this course with a 30-day no-risk money-back guarantee. Just respond to any of the course emails before the 30 day period has passed and we’ll take care of your refund within 24 hours.
I know times are tough right now, so The Content Lab now offers an extended 6-month payment plan to help spread out the cost and make it accessible to as many people as possible. Get the details here.
Pamela Wilson is an online educator, speaker, and business coach. Her bestselling Master Content series of books have helped content creators at every stage of their journey to master the full potential of content marketing today.
“I can’t wait to work with you inside my course, The Content Lab. You’ll get my personal attention and guidance so you can create content marketing that builds an engaged audience and creates revenue for your business.”
I’m Pamela Wilson. I’m the author of two best-selling books on content marketing, Master Content Marketing and Master Content Strategy.
You may know me as the founder of BIG Brand System, the website I started in 2010.
You may also know me for my work with Copyblogger, where I was the Executive Vice President of Educational Content. Copyblogger is an industry leader in content marketing.
I was not a writer when I started — not even close.
But over the years, I gained confidence as a content marketer.
That confidence happened because I figured a few things out. The Content Lab is where you can master my approach so you can enjoy all the promise of content marketing — without all the pain. Join me!