You’ve tried to use visuals in your marketing before … but you’re so embarrassed by the end results, you never use them. You think you’re “not artistic,” and it all feels like a big waste of time and effort — with nothing to show.
You’ve spent forever scrolling through stock photo sites and then hours fiddling around trying to add text and your logo for an ad, website image, or email image … but something feels “off” and you don’t know what it is.
You’re tired of paying out the nose for design software or expensive photos you never really use — because you don’t understand how to make things look “right” — like a professional did them.
Visual marketing (noun): The action of promoting and selling products and services using images.
You recognize that the internet is now all about visual marketing — and try as you might, whatever you put together looks like a 12-year-old did it.
You see all these cool and inexpensive tools — the image editors, the online design portals, the free and low-cost stock photos. But you don’t know how to use them to create something you’re proud to associate with your brand.
You have “image envy” — that feeling that overcomes you when you see your competitors show up with gorgeous, polished visual branding. You feel like your website and social media presence look like “amateur hour” in comparison.
You know you need to master this — but you don’t have a lot of time to spend on learning or doing this kind of marketing. What if it takes too long?
You’re proud of your visual marketing for the first time ever. No more mismatched fonts, wonky text placement, or weird color combinations!
Your sales and visibility rise meteorically because thanks to your pro-looking branded images, you now portray powerful confidence and professionalism.
You write an epic, tell-all blog post and are easily able to add more impact to it with the perfect images in mere minutes.
Your customers regularly share with you that seeing your branded images on social media helped them think of you when they were looking to buy.
You’re ready to rock your visual marketing — but you’re not sure how to make it happen.
Your success in this venture? It has nothing to do with how “artistic” or tech-savvy you are. And everything to do with your willingness to learn a few new things and then practice what you learn.
When you master a system for visual marketing, you’ll discover it’s easy.
You’ll go from feeling awkward when combining words and images to feeling 100% confident as you churn out one piece of visual marketing after another.
It all starts with learning an approach to creating signature branded images that helps you master visual marketing step by step.
That’s why I created The Image Lab — to show you this EXACT approach so you can create visual marketing like a pro.
“I’m starting to include images on personal Facebook posts just to make sure they get seen — and it works!
I liked that your videos were short, and the visuals were interesting and relevant. I also appreciate the transcripts, because I can read so much faster than I can listen!
And I very much liked the granular nature of the content. One small thing each week was just right.
If someone had more time, they could always experiment more. But for folks with less time, they could get it done.”
“Tremendous Confidence Builder!”
“Image Lab was a tremendous confidence builder!
Now, I have no hesitation to dive in and find, develop and incorporate images into website design and blogs.
I can't imagine how anyone could begin their online journey without your foundational image mastery help.
You just make it so easy and you focus on practical application of skills so quickly and effortlessly.”
The Image Lab will transform you into a confident visual marketer. Here’s what you can look forward to after the six-week course …
The Image Lab shows you how to use visual marketing — so you can grab attention, attract an audience, and grow your reach and revenues!
The Image Lab includes 6 well-developed video lessons that build on each other and walk you through the IMAGE framework so you can master branded image creation with infinite ease.
Prefer reading to listening? That’s okay!
Each lesson comes with downloadable transcripts so you can read through the lesson. In addition, lessons include additional resources, worksheets, and cheatsheets so you can implement the lessons without overwhelm.
You’re not in this alone.
You’ll have me and other business owners to brainstorm, discuss and share with.
You can get feedback on your Art Projects, ask questions and learn from one another in the private, members-only Facebook community. It’s included in The Image Lab!
This one-of-a-kind image library has over 400 original, high-quality images, waiting for you. They’re perfectly legal to use and will slash your “hunt-for-the-perfect-image” time from hours into milliseconds.
Once you master image basics in the six core modules, you’ll be ready to take it to the next level. Get ready for:
This nifty fillable Image Planner will help you choose the best image for your marketing goals in seconds.
Whether you want to create empathy or build authority, with this planner you will create a practical, easy-to-implement, visual content marketing plan so you don’t have to start from scratch every time!
Did you know that your images can help increase search engine traffic
That’s right. This easy-to-use guide will show you exactly what you need to do to command the Google gods to send you targeted traffic with every image you share.
“The Image Lab gave me hope”
The Image Lab gave me a system. The IMAGE framework gave me a step-by-step process that enabled me to put image development a vital part of my blogging workflow.
The Image Lab gave me confidence. Even though I still consider myself a beginner, I'm no longer tense and irritable about images.
The Image Lab gave me hope that I won't scare people away with horrible and unbranded images. And that the images would draw my readers into my article.”
“One of the best online courses I’ve taken”
“What changed for me is my perspective of images and how effective they can be.
The course was a valuable, informative and practical resource. One of the best online courses I’ve taken.
I always love Pamela's wisdom and extremely helpful teaching and resources. I highly recommend the Image Lab. Excellent content, resources, pace and value.”
You can complete The Image Lab lessons from the comfort of your couch or kitchen table, as long as you have an internet connection!
The entire program is completely digital so you can access it from anywhere through the private course portal.
You’ll never miss a beat: you can go at your own pace and do the lessons on your schedule.
But get ready, because …
With the very first module, you’ll get a ridiculous amount of confidence in your image creation skills.
Not only will you discover how to find the perfect images FAST but you’ll also know how to figure out your brand personality AND the three image rules to live by.
I know you’re a busy business owner with multiple plates to juggle. I’ve intentionally created the lessons to be ‘dripped’ out to you one week at a time. You’ll need about 1-2 hours a week to go through and implement the fun “Art Projects.”
Not only that, I’ve purposefully designed each video lesson to be short-and-easy-to-absorb. The longest video is merely 24 minutes with most video lessons between 4 minutes to 18 minutes.
Yes, I cut through the fluff and get straight to the point because I know your time is valuable!
Sure thing! I’ll be honored to teach these skills to anyone who helps you with your images.
Absolutely not! In fact, many of the tools I recommend in this program cost around five dollars a month — well worth it for the visual marketing they’ll allow you to create to promote your business.
I’m SO glad you asked this question!
I love folks who want to get straight to implementation and that is why I have built-in accountability and implementation for Image Lab.
Every week you’ll get an email from me highlighting your key objectives and what you’ll be mastering.
In addition, lessons come with nifty Art Projects and Image Experiments (think of them as homework for adults!) to help you implement design rules and principles as you learn.
Yes, this is definitely not one of those courses that you sign up for and then, let it languish in the archives of your laptop.
Yes, you will.
I’m right there with you in the members-only Facebook community so you can ask me (and other members!) questions, get inputs on your Art Projects and brainstorm design strategy and more!
Yes, it will!
It will help you create better ads, postcards and more. The design rules will remain the same. Only your medium will change.
That’s the beauty of mastering a rinse-and-repeat framework for your branded image creation process.
The Image Lab is designed for people with no design experience. It’s tailored to business owners and entrepreneurs who want to create their own images so they don’t waste time or money.
If you’re a professional designer, then this wouldn’t be the best fit for you because we go over design rules and principles that you may already be aware of.
I’ll be a bit heartbroken because I’ve poured years of expertise and experience into the Image Lab.
But I get that it may not be for everyone and if it isn’t for you, that’s okay. You have a FULL 30-days to see if it’s a good fit for your visual content marketing needs and if it isn’t, email my team and we’ll refund your payment. No questions asked.
Most people are able to make BIG progress by putting aside just 2-3 hours per week for The Image Lab. You’ll get one module per week so you have time to watch, absorb, practice what you’re learning, and build on your knowledge, step-by-step.
All of this will be delivered to you in with short-and-snappy video tutorials complete with transcripts, worksheets, and cheatsheets.
PLUS, you’ll have a private members-only Facebook group so you can ask questions, and brainstorm design strategy with like-minded entrepreneurs — and get feedback on your visual marketing.
“High-Quality Images in Little Time”
“The Image Lab changed everything. I understand how to make my images look professional. I feel confident that I can produce high-quality images in little time.
Pamela made demystifying design rules simple so that I feel confident producing my own images and even teaching a social media employee how to do the same.
It will save tons of $ from hiring designers to produce images. It gives you a clear way to put your message across to your selected channels. And for me, producing images is fun — and a nice break from writing and other tasks.”
“I love Pamela's calm, reassuring, easy-going manner, as well as her sense of play!”
“I love Pamela's calm, reassuring, easy-going manner, as well as her sense of play! I forget the exact words you used... something like Image Scientist. It's fun and invited me in.
She assumes that many people are starting from square one and provides the complete steps they need to achieve the effects she's demonstrating. Plus, she offered us a variety of different online graphics apps to use ... and pointed us toward free stock photo services.”
I’m Pamela Wilson, founder of Big Brand System and creator of The Image Lab.
With over 30 years of experience as an award-winning graphic designer and as former Executive Vice President of Educational Content for Rainmaker Digital, I am not exaggerating when I say that I live, breathe and eat visual design and content.
Do you know I created a versatile image template for Copyblogger which I used during my time there to create images super fast?
I was able to create high-impact visual marketing for a high-profile brand — super fast — by using the exact technique that I’ll teach you inside The Image Lab.
Now, I know what you may be thinking… “Pamela, you’ve got years of design experience. Sure, it will be easy for you.”
Let me stop you right there.
In my 30+ years as a designer, I’ve unmasked some of the worst myths in the industry.
Here are just a few of them and if you’ve been harboring any of these, please know that they’re mere myths. There’s NOT a grain of truth in them and the Image Lab will show you that in the very first module.
Design is only for the “chosen artistic few.”
All stock images are “cheesy” and predictable.
Small businesses have no hope of standing out unless they hire a marketing agency to help.
Non-designers can’t master colors and fonts and use them with skill.
I want you to know that anyone (yes, ANYONE!) can design with skill and speed once they master a few basic principles and a solid, proven-to-work, framework.
Join me inside The Image Lab and let me show you how it works.