Learn More About the 3-Step Brand Plan

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The three simple steps to building a BIG brand

You have an idea and you want to share it with the world. But … how?

It’s easier than you think. A BIG brand starts with identifying how you want your business to show up in the world.

Once you know this, you can begin shaping your brand elements so that everything — from your colors to your words — reflects the message you want to send.

And finally, a brand goes from brand-new to BIG with consistent implementation over time. For this, you’ll want to use tools like content marketing and social media marketing, with your website as your most-important home base.

1. DISCOVER your brand personality

Take my six-question quiz to discover where your brand falls on my exclusive “Brand Personality Continuum.” Take the quiz.

Take the quick quiz

2. BUILD your unforgettable brand

Your unforgettable brand consists of verbal elements (your written messages) and visual elements (your colors, fonts, and image style).

Get free brand-building resources.

3. PROFIT from your brand

A profitable brand is an organic, living thing. Discover how to take your brand from brand-new to BIG.

Get free brand-growth resources.


Let’s stay in touch

Since 2009, we’ve published the Weekend Digest. It’s a compact email that arrives every Saturday morning that delivers the best links from around the web so you can learn more about how to create and profit from your brand.

When you sign up to stay in touch with the Weekend Digest, you get my free ebook, How to Brand Anything: Your Business, Your Idea, Yourself.

Add your name below to get the Weekend Digest — it’s free, fun, and quick to read. You’ll get How to Brand Anything delivered to your inbox when you sign up!