Self Reliance and the Art of Marketing Independence

A man facing the sun while holding up his right hand

I’m breaking all the rules here, but I feel like I owe it to you.

You see, all the marketing rules say I should cultivate an air of mystery about my upcoming projects, and drum up excitement to a fever pitch just before I release something.

And I’ll do those things, I promise. 😉

But in the meantime, I want to let you know what’s coming in 2012.

Because I know you’re in “planning mode” this week. This break between one year and the next is a natural time to think about how you’re going to manage the tasks ahead of you.

Chances are, you’re flying solo, too. You’re juggling a lot, and marketing is only one piece of the puzzle you have to solve on a daily basis.

If marketing your business, maintaining your website or creating an eBook are among the tasks you plan to tackle in 2012, I’d love to help.

All of these upcoming offerings have one common thread: they’re designed to empower you to take these tasks into your own hands so you can execute them professionally without having to rely on outside vendors to get them done.

[These offers have expired: thanks for your interest!]

Pamela Wilson

Pamela Wilson

Pamela Wilson coaches people to build profitable online businesses. She's an online educator, author, and keynote speaker. Read reviews of the tools used to run this site and business. Have you taken the free Focus Finder quiz yet?

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15 thoughts on “Self Reliance and the Art of Marketing Independence”

  1. Just opted-in. Looking forward to seeing the website training you’ve been hard at work on 😉 I am still finishing building my site at, but will be happy to recommend your products to my students (also have a few clients who need your eBook training as well!)

    Small suggestion: for your eBook training, could you put in a note in the beginning that someone should find the needs of a niche FIRST, before starting the eBook? I feel like most people start on an eBook writing about the things THEY want to write about, without getting feedback from their market first. One of my clients is a therapist who wants to write an eBook about dating and I’ve been trying to gently nudge her in this direction. But it’s probably super important for the ultimate success of the eBook.

    Anyway you always have an interesting take on things so looking forward to hearing your thoughts.

    Warm regards from sunny Buenos Aires.

  2. Especially looking forward to recommending the website course to my clients. You’re already familiar with my one client who got sold on a super-shiny, difficult to manage and update site that was far beyond what she needed to market herself and her stained glass art services.

    • I can’t wait to share that one, Kat. Did you ever create something you just knew was going to help many, many people? That’s how I’m feeling about the website class. It won’t be much longer!

      • Definitely, Pamela! That’s how I feel about the new direction I’ve taken my business in. As you know, my passion and expertise is helping people who feel stuck and unproductive identify and release the negative energy surrounding them. Once that happens they are better able to see ideas and take advantage of opportunities, which in turn raises their self-confidence and they begin to take positive action leading to greater success in all areas of the lives and careers.

        I personally struggled with the ridiculous notion that my clients would lose out because I was no longer going to also physically helping them create and manage their websites and marketing.

        It’s wonderful knowing people like you, and others I’ve met in your courses and member forum, who are even better skilled at delivering those types of services. I’ve become much more successful specializing in what I do best and am most passionate about. I’m delighted to recommend you and others because I’m confident in the quality of services you all provide.

  3. This is fantastic Pamela, and really empowers a lot of people!

    I have a related question…

    I’m very practiced at creating my own sites, ebooks, pdfs, etc. and I’m interested in attracting passionate, trustable, visionary people who may help me with these tasks or take them off my hands…


    P.S. Happy New Year!

  4. I was interested on the comments about niche. I find the whole niche thing time consuming and not for everyone. I am a writer, a coach, a coach trainer and a lover of Trees. I have paid a good sum to have a VIP coaching session on finding my niche and came out feeling I had been squeezed into a niche box that just wasn’t me. I used Kelly’s sticky e-book to write an e-book and found it so valuable. But I get overwhelmed when I have to think about banging myself and my business into shape into a niche. Looking forward to the class on e-books.

    • Hi Jackee! Thanks for sharing this and being so honest about your experiences.

      For me, I have an understanding that niche/non-niche is not a choice that needs to be made. I see it more as Degrees Of Focus.

      Many, many creative people who don’t want to choose a niche have embraced a new lifestyle spear-headed by Emilie Wapnick of – You may like her post:

      Hope that helps, Happy New Year!

      • Love the perspective PuttyLike brings.

        I also believe we can think too rigidly about finding a perfect “niche”. It’s not necessary to fit yourself into a box someone else designed. It’s more important to allow your passion to design a new style of box. It’s about targeting ideal clients, who share definable traits but may not necessarily all boogey to the same traditionally defined niche.

        @Jackee Dance to your own beat highly encouraged. And within that beat target those who are most likely to move to your groove!

    • The interesting thing about the whole “niche” question — and something you don’t hear spoken about very often — is that niches often reveal themselves over time. You may have a general idea of who you’re serving, but over time you see that you are attracting a very different group than the one you set out to help.

      That’s a valid way of defining your niche, too, don’t you think?

      • Agreed, 100%, Pamela. Well said!

        I find solutions in life tend to “start general” and “become specific”, and this easily applies to niches.

        Every human being has something(s) they do really well, and they can create a description or label for it if they want to. 🙂

        I find it helps to have something clear + concise to communicate, but that might just be me 😀

  5. I found all your comments really helpful and feel like I can breathe again.

    Every year I do get clearer about what I am doing so time is a valuable commodity in unfolding to our purpose.

    Going off to look at – Thanks Jason

    • Yep, my pleasure Jackee. I’ve been there myself, and sometimes it looks like it will take long, but it happens easier and faster than we imagine.

      I’m a coach myself, and I’d like to commend you on taking steps and engaging with communities like this one. You’re going to rock it for sure 😀

  6. The really interesting thing is the clearer and more narrow you define your target market, especially your ideal client, the easier it is to find specific information for understanding keywords, phrases, and targeted messages to use to reach and attract them.

    Just this week I bit the bullet and id’d a more narrow target market for a project and immediately found lots of info about that segment online that is helping me better write my landing pages, etc.

    So…narrower market defined automatically created a larger number of specific targeted prospects.

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