Does Your Online Brand Really Make You Successful? 1

Does Your Online Brand Really Make You Successful?

I believe every business can benefit from going through the online brand building process.

It’s one reason I remain passionate about branding after all these years!

Here’s the thing …

Building a successful brand requires you to answer some thought-provoking questions.

Does Your Online Brand Really Make You Successful? 2If you want your online brand to succeed, there are a handful of things you must have complete clarity about.

And that clarity will help you in almost every area of your business, now and in the future.

It will impact:

  • The kind of customers you work to attract with your marketing
  • The visual brand design you develop
  • The types of products or services you create
  • The “voice” you use for both your copywriting and content marketing

But, let’s back up. In this article, I’m going to share what building an online brand requires. I’ll give you plenty of resources to read for more information. And I’ll show you how you can learn more — for free.

Read article …Does Your Online Brand Really Make You Successful?

Homepage Design Ideas: How to Make Money from “Hello” 3

Homepage Design Ideas: How to Make Money from “Hello”

This article features homepage design ideas that will help you get this response from people who land on your website:

Homepage Design Ideas: How to Make Money from “Hello” 4

Because really, isn’t that the effect we want?

We want our site visitors to say:

  • “I’m homeGet homepage design ideas with this free guide from BIG Brand System! This is the place I’ve been searching for.”
  • “This site was designed just for me!”
  • “After a long search, I have found my people.”

Wondering how to design a homepage that has that kind of impact? It’s easier than you think.

In How to Create a Homepage for Your Online Business, I shared exactly what is the best content to put on your homepage.

We covered the three essential elements every effective homepage features. They are:

  1. A high-impact website tagline
  2. A clear path to find out more
  3. An invitation to stay connected via email

Today’s article is going to share homepage design ideas so those three elements have maximum impact.

First off, let’s answer the obvious questions …

Read article …Homepage Design Ideas: How to Make Money from “Hello”

Man about to start a race (or start an online business!)

How to Write a Winning Online Business Startup Plan in Under 20 Minutes

“There’s so much to do. Where do I start?”

Whether you’re running a race or starting an online business, the first step is always daunting.

You look ahead and see nothing but the work that needs to be done, and the progress you’ll have to make.

You can’t see the finish line at all. You might not even see the starting block.

This post is about the starting block exclusively.

If you get your online business off to the right start, the whole race will be easier, and you’ll increase your chances of winning it.Click To Tweet

Read article …How to Write a Winning Online Business Startup Plan in Under 20 Minutes

Woman with paper airplane getting ready to launch

The 3 Stages of a Stress-Free First-Time Product Launch Plan

When most people think of their product launch plan, they think in terms of the first definition in the Merriam-Webster dictionary:

Launch: to throw forward, hurl.

In this article, though, I’m digging deep into the definition of the word and highlighting a completely different approach.

Launch: to put into operation or set in motion, initiate.

Because your first launch of a new product is all about setting things in motion. It doesn’t have to be perfect.

Think of your new product launch as a “first draft” and keep it simple so you can get your new offer out into the world.

Launching a product for your #onlinebusiness and you're not sure where to start? #youvegotthis Pin to read this plan! It will help you create a new product launch strategy that's simple to implement and (almost) stress free. #onlinebusinessideas #onlinebusinesstips #onlinemarketing #productlaunch

What is a product launch?

A product launch is a moment in time when you put your offer — your product or service — in front of an audience of prospective buyers.
It’s also an event!

The best product launches feel like a party. You let people know about your launch in advance to build anticipation. And you have a memorable time while it’s happening.

And … truth be told … you’re a little bit exhausted once it’s done. Just like when you throw a great party.

More on how to avoid total exhaustion in a moment. 🙂

Read article …The 3 Stages of a Stress-Free First-Time Product Launch Plan

Man at computer: Content Marketing Strategy, How to Share Your Valuable Expertise

Content Marketing Strategy: How to Share Your Valuable Expertise

Sorry to be the bearer of bad news— but the following approach is not a viable content marketing strategy …

“Let’s throw some pasta at the wall and see what sticks …”

A random content marketing approach will make you want to give up long before you ever see results from your hard work.

Why? Well …

As the unmistakable Yogi Berra once said, “If you don’t know where you are going, you’ll end up someplace else.”

Yogi wasn’t talking about content strategy, but he could have been.

Without a content marketing plan in place, you will go to a lot of effort and may not see any results at all.

Today’s post will help you create a simple, easy-to-follow content marketing strategy that adapts to your business life cycle.

Planning your content with your business life cycle at the forefront is the key to content marketing strategy success.

Read article …Content Marketing Strategy: How to Share Your Valuable Expertise

winning online business homepage

How to Create a Homepage for Your Online Business [INFOGRAPHIC]


Want to strike fear into the heart of a brand-new online business owner? Ask them how to build a homepage that works for their online business.

It’s a true “deer-in-the-headlights” moment. Most people don’t have a clue what to include on this essential page!

Graphic: How to Create a Winning Homepage for Your Online Business

And that’s a shame because your homepage is the “front door” for your online business website.

It’s a crucial element in the BUILD stage of Plan & Grow BIG, the method I developed to mentor online business owners.

In the BUILD stage, you’re focusing on building a home for your online business. Your homepage is the front door entrance to that home, so it’s crucial to build a homepage that helps you meet your business goals.

Click to get my free Online Business Success Roadmap and learn more about Plan & Grow BIG 

I’m happy to say that anyone can build a winning homepage.

It’s a matter of making sure your page does three essential jobs right.

I’ve got three ways for you to learn how to create a winning homepage:

  1. Read this article
  2. Watch my short video
  3. Download the handy checklist I made for you

Let’s get started!

Grab your checklist here …

How to Create a Homepage

Read article …How to Create a Homepage for Your Online Business [INFOGRAPHIC]