How to love your customers

How to Love What You Do, Love Your Customers, Love Your Results

What’s the key to building the kind of business where you absolutely love what you do, love your customers, and love your results?

Let’s start with a simple question. What are you aiming for with this business of yours?

It may be …

  • BIG revenues: You want to earn enough to make a difference in your life, the lives of family members, and the family members of contractors and employees you may hire.
  • BIG impact: You want to make a difference, effect change, and watch as people benefit from the work you do.
  • BIG meaning: You want your business to add meaning to your life and the lives of people it touches.
  • BIG contribution: You want to contribute to a cause or a movement — that’s why you bring in revenue.

What’s your BIG?

Lately, I’ve been making this recommendation:

Think carefully about what motivates you before you put the time and effort into growing an online business.

Because the going will get tough. And when the tough times come, your BIG will see you through.

Read article …How to Love What You Do, Love Your Customers, Love Your Results

Online marketing strategies

How to Stand Out? Market to a Higher Standard


Have you seen my Homepage?

It features a brave little goldfish with a shark fin strapped on — trying to stand out in a vast sea of competitors.

homepage-goldfish

I chose that image because it depicts what a lot of us feel as we try to build our online brand. We worry we’ll never be seen and our message won’t find its way to the right people.

Golden egg that stands out from the rest
Click to pin this image!

There’s one online marketing strategy that will always make your business stand out — guaranteed. And today’s post is going to spell it out so you can put it into practice today.

WARNING: this idea will challenge you to go beyond where you’re aiming now. You may need to step out of your comfort zone and push yourself to do things differently.

Ready?

Read article …How to Stand Out? Market to a Higher Standard

5 Ways to Make a Genuine Connection with Your Virtual Community 1

5 Ways to Make a Genuine Connection with Your Virtual Community


You’re a good person. I’m a good person.

But how do we know that about one another?

How can you build trust across the virtual divide that separates us?

If you can’t reliably connect with the prospects you want to reach, you don’t have much hope of building a profitable online business.

Over the years when I’ve met readers for the first time, they’ve said, “I feel like I know you!”

That reaction happens because somehow my work at Big Brand System has connected with them.

Genuine connection in the virtual environment takes time. It’s not simple or easy.

But it’s a worthy goal.

Here’s how to make community connection happen …

Read article …5 Ways to Make a Genuine Connection with Your Virtual Community

How to Make an Irresistible Online Offer 2

How to Make an Irresistible Online Offer


You have this thing you’re really proud of — and you want to sell it online.

It might be:

But there’s a tiny problem …

You can’t see your prospects. You can’t talk to your prospects.

You can only reach them through a screen.

Plus, it’s possible you’ve never offered anything for sale online before, so the whole exercise feels new and strange.

Or maybe you have made online offers, but the results were — shall we say anemic?

(Let’s stick with that so we can keep the language clean around here.)

The rules are different online

Irresistible online offers utilize the same set of elements. You’ve seen them. You may have taken action because of them!

And once you know what they are, you can use them to create your own offer that cannot be refused.

Read article …How to Make an Irresistible Online Offer

Grow a brand community

5 Timeless Tips for Growing a Passionate Brand Community


Passionate, thriving brand communities don’t happen by accident; they are cultivated.

Brand loyalty goes both ways: Businesses that pay attention to their enthused fans receive that devotion in return.

Engaging with fans and inviting them to engage with others under your banner is not just smart, it’s necessary to the overall health of your business.

But how do you craft community? Read on to discover five timeless tips.

Read article …5 Timeless Tips for Growing a Passionate Brand Community

Membership site advice

Do You Have What It Takes to Profit from a Membership Site?


Membership sites offer the best of times and the worst of times.

Believe me, I know.

Back in 2010, my first foray into profiting from my online business was a member site I created called My Big Brand System.

I learned everything I could about creating membership sites from Teaching Sells, a course I took from the team at Copyblogger.

To be perfectly honest, running that membership site was not an entirely positive experience for me.

Here’s what I loved about my member site:

  • Sharing a topic I was passionate about with an interested audience of adult learners
  • Serving the community that gathered around my information: they were amazing
  • Seeing the recurring income that began flowing into my business

Here’s what I did not love about it:

Read article …Do You Have What It Takes to Profit from a Membership Site?