What’s the key to building the kind of business where you absolutely love what you do, love your customers, and love your results?
Let’s start with a simple question. What are you aiming for with this business of yours?
It may be …
- BIG revenues: You want to earn enough to make a difference in your life, the lives of family members, and the family members of contractors and employees you may hire.
- BIG impact: You want to make a difference, effect change, and watch as people benefit from the work you do.
- BIG meaning: You want your business to add meaning to your life and the lives of people it touches.
- BIG contribution: You want to contribute to a cause or a movement — that’s why you bring in revenue.
What’s your BIG?
Lately, I’ve been making this recommendation:
Think carefully about what motivates you before you put the time and effort into growing an online business.
Because the going will get tough. And when the tough times come, your BIG will see you through.