5 Ways to Make a Genuine Connection with Your Virtual Community

You’re a good person. I’m a good person.

But how do we know that about one another?

How can you build trust across the virtual divide that separates us?

If you can’t reliably connect with the prospects you want to reach, you don’t have much hope of building a profitable online business.

Over the years when I’ve met readers for the first time, they’ve said, “I feel like I know you!”

That reaction happens because somehow my work at Big Brand System has connected with them.

Genuine connection in the virtual environment takes time. It’s not simple or easy.

But it’s a worthy goal.

Here’s how to make community connection happen …

Read article …5 Ways to Make a Genuine Connection with Your Virtual Community

How to Make an Irresistible Online Offer

You have this thing you’re really proud of — and you want to sell it online.

It might be:

But there’s a tiny problem …

You can’t see your prospects. You can’t talk to your prospects.

You can only reach them through a screen.

Plus, it’s possible you’ve never offered anything for sale online before, so the whole exercise feels new and strange.

Or maybe you have made online offers, but the results were — shall we say anemic?

(Let’s stick with that so we can keep the language clean around here.)

The rules are different online

Irresistible online offers utilize the same set of elements. You’ve seen them. You may have taken action because of them!

And once you know what they are, you can use them to create your own offer that cannot be refused.

Read article …How to Make an Irresistible Online Offer

Grow a brand community

5 Timeless Tips for Growing a Passionate Brand Community

Passionate, thriving brand communities don’t happen by accident; they are cultivated.

Brand loyalty goes both ways: Businesses that pay attention to their enthused fans receive that devotion in return.

Engaging with fans and inviting them to engage with others under your banner is not just smart, it’s necessary to the overall health of your business.

But how do you craft community? Read on to discover five timeless tips.

Read article …5 Timeless Tips for Growing a Passionate Brand Community

Membership site advice

Do You Have What It Takes to Profit from a Membership Site?

Membership sites offer the best of times and the worst of times.

Believe me, I know.

Back in 2010, my first foray into profiting from my online business was a member site I created called My Big Brand System.

I learned everything I could about creating membership sites from Teaching Sells, a course I took from the team at Copyblogger.

To be perfectly honest, running that membership site was not an entirely positive experience for me.

Here’s what I loved about my member site:

  • Sharing a topic I was passionate about with an interested audience of adult learners
  • Serving the community that gathered around my information: they were amazing
  • Seeing the recurring income that began flowing into my business

Here’s what I did not love about it:

Read article …Do You Have What It Takes to Profit from a Membership Site?

How to focus on a new target audience

How to Focus Your Business on a New Target Audience

I was in the middle of a first coaching session with “Brenda” not long ago when I heard her say a phrase that made my warning sign go off.

It sounded something like this:

“I want to help people who don’t understand what (my offering) can do for them.”

It’s not the first time I’ve heard a similar statement from a coaching client.

As a matter of fact, I hear it so often I now have a name for this concept — I call it the “halo effect.”

And when people suffer from it, they can end up focusing on the wrong target audience for years. Sometimes this one mistake — made early on — can make it impossible to build a profitable business.

I have a resource for you in this article — a checklist that will show you how to pivot your business to a new audience.

Read article …How to Focus Your Business on a New Target Audience