Design 101 | Make it Easy to Consume Your Information with White Space

It's tough to consume information when it's filled to the brim like this coffee cup

White space is any space on your web site or printed page that doesn’t have graphics or text. It’s the “non-content” your readers will thank you for including, because it makes it easier for them to consume information on your website.

When people first try to create their own marketing materials, their first impulse is to not “waste” space, and they fill their pages with information.

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Design 101 | Harness the Power of Color in your Marketing

Ahhh, color. What else in the design arsenal is as powerful and as dangerous as color?

brand strategy includes choosing color wisely

Dangerous? Yes! When properly implemented, color can give your marketing materials a polished, cohesive look.

But if you don’t handle color with care, your stuff will look terrible, or worse – be confusing.

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Design 101 | Storyselling for Fun and Profit

The headline isn’t a typo. Storyselling is intentional. After all, what better way to sell your services or products than through a story?

Everyone Loves a Good Story

brand marketing with stories is a great way to sell your services or products

From our early history humans have depended on stories.

Before the written word, stories served as a way to preserve our history, to warn others of danger, and to amuse and entertain.

Most of us had the opportunity to hear stories read to us when we were growing up. As adults, we enjoy immersing ourselves in novels, movies and television shows. Why do we spend so much time on stories?

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