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Today, it’s all about inbound marketing — drawing (not dragging) customers to your business with helpful information they are actively searching out.
It’s called content marketing, and it’s how marketing happens today.
The bad news?
It’s up to you to create online content that works — and somehow make it stand out among the sea of information that’s already online.
Enter Master Content Marketing. Pamela Wilson has written a step-by-step guide through the content marketing process. It works for both B2B (business-to-business) and B2C (business-to-consumer) content creation.
It works even if you’re not a “born writer.”
“Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson.”
– Brian Clark, CEO Rainmaker Digital and founder of Copyblogger
Pamela Wilson has helped local, national, and international clients communicate their messages effectively during her 30+ year career. She’s the founder of BIG Brand System and the former Executive VP of Educational Content at Rainmaker Digital, publishers of Copyblogger.
Her passion is teaching — and she has a gift for making complex topics simple and easy to understand.
Master Content Strategy gives you a simple approach to building your website’s content that is easy to follow so you build your content creator skills over time.
Well … not lazy, exactly. Let’s say efficient.
You’re about to discover:
Master Content Marketing is available wherever books are sold: