Tools of the Trade

Tools of the Trade 1On this page, you’ll find reviews for the software and services I use to run Big Brand System. This site goes back to 2010 and through the years I have kept this page updated with what I currently use.

The links here will — at no additional cost to you — put a little money in my pocket. I’d appreciate you using them if you’re comfortable with it. A little extra income makes it easier for me to keep bringing you all the information and training here.

The tools I recommend have been personally tested by me.

If you have any questions or want more information, please feel free to contact me.

Pamela Wilson
BIG Brand System


Self-hosted WordPress + Elementor

The current BIG Brand System site is a WordPress site hosted by the super-fast and responsive team at WPEngine. Use this link to save 20% off your first payment.

As a designer, I love to use website tools with design controls, and have been delighted with the ease of use and end results I’ve gotten from Elementor.

If you’re not a designer or a coder, I highly recommend the WordPress themes from StudioPress, which is a part of WPEngine. StudioPress themes are beautifully designed, and coded to be fast to load.




StudioPress WordPress themes 

Courses and Products

When you want to focus on teaching online and selling products — and not on the technology that’s used to deliver your offerings — you need a solution that’s super simple to use.

But … it also needs to be a pleasant experience for the user.

Look for:

  • An interface that looks good right out of the box with minimal fussing with code
  • An admin-facing side that gives you everything you need to monitor your products
  • A shopping cart with the ability to apply coupon codes and offer upsells
  • A platform with robust features like video, audio, and file hosting for no extra fee

I feel fortunate to be using just such a platform, Teachable.

Want to see what I built on Teachable? Visit the BIG Brand System school.

Email marketing

Constant Contact | AWeber | MailChimp Reviews


Writing and sending compelling, informative and helpful emails is a great way to build a profitable relationship with your audience.

When I first started out I used Constant Contact. After that, I moved to AWeber. In order to help clients, I have dabbled in MailChimp.

But for ease of use and some serious firepower, I now wholeheartedly recommend ConvertKit. ConvertKit has the ease of use of some of the “starter” email marketing companies out there.

But ConvertKit does so much more. You can segment your list and send them different emails. You can deliver opt-in incentives in a flash. And you can quickly and easily assemble messages to send out to your audience.

For powerful, easy-to-use email marketing software, I now recommend ConvertKit. Check it out (and get the first month free) at the link below.



Webinar software

Webinar software has come a long way and I’ve used most of the current products at one time or another.

Right now, there’s one company that’s getting it right: Demio.

Demio is the perfect combination of powerful tools with ease of use.

You can set up a new webinar in less than a minute. Invite co-hosts and attendees in a flash. Host the webinar and share your camera, screen, or both. Play a video during your webinar. Host “like live” events featuring replay videos.

The list goes on and it’s constantly improving. The team is committed to building a powerful platform but keeping it simple to use. Great customer support as well.


Demio webinar software

Domain registration

You’ve got an idea for a business, a product, or a book. Step one is to make sure there’s a domain name available!

The service I use to register domain names is Namecheap. It’s super easy to use, with a streamlined interface and competitive pricing.

Warning: buying new domain names can be addictive. 🙂


Free image editing

My go-to site for quick photo editing is PicMonkey. They have a vast collection of easy-to-use free tools. And their premium tools are only a few dollars a month, and are well-worth the cost.

It’s not as sophisticated as Photoshop, but it’s a whole lot easier (and more fun) to use.

Save $12 off the Basic annual plan and $20 off the Pro plan when you use my affiliate link.



Brush up your skills

When it’s time to learn a new piece of software, there’s no place better for online training than

Bonus for you: You can take all the training at for a full ten days before you have a pay a thing when you use the link below.


Some of the best books I’ve read

I created a whole page with my favorite business books, organized into categories.

Visit the Big Brand System Book Shop.