Pamela Wilson

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How to Eliminate Marketing Overwhelm This Week

[This series is no longer available: thanks for your interest!]

Grow Your Business When YOU Are the Marketing Department

Marketing your business by yourself can be difficult — and lonely — but there’s help available. The Solitary Marketer Success Series is free information I’ve created that will help you to polish up the marketing messages you send out, and the way you present them.

You’ll discover:

  • How having a huge marketing budget doesn’t keep major corporations from making embarrassing mistakes in the Marketing Bloopers video. I’ll show you what you can learn from those mistakes so you won’t make them yourself.
  • What you can do this week to improve how you present your brand — and what you must avoid at all costs — in the Brand Rehab special report.
  • Plus, you’ll get access directly to me in the Q&A video I’m hosting. I want to hear your toughest marketing challenges!

Register for the Solitary Marketer Success Series above: you’ll get immediate access to the special page I’ve created. It’s 100% free, so sign up now. See you inside!

Pamela Wilson

I want to help you take the next step. Pick your free workshop topic and let’s do this!

7 thoughts on “How to Eliminate Marketing Overwhelm This Week”

    • Thanks Erin. I’ve been helping small businesses for a long time and have seen the same issues crop up year after year. When it came time to talk about solutions I was intimately familiar with the problems, so it was easy to know what to talk about. 🙂

  1. Magnificent!

    I thoroughly enjoyed this material, Pamela. And you know what I liked best? It didn’t take me days or weeks to consume it. You’re MY kind of marketer! 🙂

    A couple of questions for you …

    1) What would you deem the two biggest pitfalls to marketing online?

    2) In the bigger scheme of things, how important do you think it is to become a published author? Do you feel a book really adds tremendous credibility in marketing a small business?

    3) Where do you begin in developing or determining your marketing “personality” or “style”?

    Thank you for sharing your expertise,
    Melanie

    • Two biggest pitfalls of online marketing:

      1. Communicating online can be very distracting. In order to be heard over the noise, you have to keep your message consistent, and make it easy to digest. Some people go on and on, and they end up losing the interest of the audience.

      2. Online marketing is a bit of a double-edged sword. On the one hand, you have the opportunity to interact with people from around the world. That’s great … but on the other hand, you don’t really know who you’re dealing with. So you have to build trust over time in order to make a lasting connection, and not everyone is patient enough to do that.

      As to whether or not a book is important, I think it depends on the field you’re in. In some fields a book adds cachet, gets you speaking engagements and allows you to get yourself in front of people who otherwise wouldn’t be interested. In other fields, it wouldn’t make a difference at all. I think it depends on who you’re trying to impress!

      To answer your last question, I’d say the most important place to look is toward the people you want to reach. You’ve got to first figure out what will resonate with them, and then you’ll be able to determine what language — verbal and visual — to use to communicate your marketing messages.

      Thanks for the great questions, Melanie, and for sharing links to this site. I appreciate it! 🙂

      • Wow-Wee, Pamela!

        What a thorough and eloquently-written reply. 🙂

        Thank you and I agree 100% that it’s challenging to be heard above the noise. And until that all-important “trust” factor is created, you really have no idea who you’re dealing with. I pride myself as someone with a great deal of patience but I still find it anxiety-provoking, at times, to wait it out as relationships develop and flourish. Nurturing relationships with your target audience is more work than some people lead you to believe, isn’t it?

        I guess your marketing personality will directly correlate with the needs and wants of your audience. So we probably need to take a fair amount of time figuring that out FIRST. Great tip!

        Sounds like being a published author may or may not help your marketing and branding efforts. Appreciate the link to Seth Godin’s piece — I’ll dash over there and give it a read.

        You Shine!
        Melanie

      • Whoa, Nelly!

        Seth Godin had a mouthful to say in this piece, Pamela.

        He doesn’t mince words, does he?!

        Really gives you a whole lot to think about as a small business owner before you jump in with both feet to write and publish a book. I get the feeling he feels most entrepreneurs are better off “giving away” their words. 🙂

        Melanie

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