Under the search field, click on the “Get started with a .com domain” link.
Let’s say you want to build an online business where you coach high school theater students using video.
Type the first domain name option you think of into the search bar and add .com onto the end for good measure.
On the next screen, Namecheap will let you know if that domain is available. It is!
But it’s expensive.
Time to keep looking.
Here’s how to find other domain names to try.
Use words your ideal customer uses. Be sure to avoid jargon or industry-specific words in your domain name. Instead, think about how your ideal customer talks about your topic and use their own words to come up with domain name variations.
Consult a thesaurus. Look for alternatives for your descriptive words by typing them into a thesaurus and stringing them together in different combinations.
Get specific. Going back to our example, since you want to coach high school theater students, why not specify that in the domain name? Try adding modifiers that talk about who you serve and how you serve them.
Getting specific will help your domain name meet the rule mentioned above:
Choose a domain name that tells people what the site is about.
Next, you try this domain name:
And voila! You have a winner:
Your new domain name:
Tells people what the website is about
Tells site visitors who the site is for
Is easy to spell and pronounce
Is available in .com form at a reasonable price
Time to register your new domain name!
Step 3: How to register an online business name you love
Before you register the domain name you found, make sure it ticks all these boxes:
It’s easy to say — the words don’t run into each other when you speak them
It’s easy to spell — it doesn’t use any tricky words
It’s relatively short — remember, some people will be typing your domain name into their phones with their thumbs
You may have found a domain name that checks all the boxes, but before you claim it for yourself, check in with your gut.
Are you feeling excited about the domain name you chose?
If you can’t wait to share your new domain name — and your gut is saying, “Grab it while you can!” — then it’s time to proceed with your online business domain name registration.
Click the Add to cart button:
On the next screen, if you want Namecheap to automatically renew your domain name before it expires, click Domain Registration > Auto-renew. Make sure WhoisGuard is enabled, and click Auto-renew here, too.
WhoisGuard adds a layer of privacy to your domain registration and Namecheap offers this extra protection for free, so take advantage of it.
Warning: Try not to search for a domain name too often
Now that you know how to do it, you might find yourself wanting to claim a domain name for every idea that crosses your mind.
But for the sake of your bank account, try to maintain a small list of domain names.
Owning domain names you don’t use can become expensive. Getting constant renewal reminders by email just adds to the clutter in your inbox.
There may be a little voice in your head telling you that even though the internet has become a visual platform, you simply don’t have the necessary training to use this powerful communication vehicle.
That’s what I thought for the longest time — that you had to be a trained designer to use design.
Today, I know this is patently false — non-designers can use design, create images, and brand their businesses all by themselves.
I believe every business can benefit from going through the online brand building process.
It’s one reason I remain passionate about branding after all these years!
Here’s the thing …
Building a successful brand requires you to answer some thought-provoking questions.
If you want your online brand to succeed, there are a handful of things you must have complete clarity about.
And that clarity will help you in almost every area of your business, now and in the future.
It will impact:
The kind of customers you work to attract with your marketing
The visual brand design you develop
The types of products or services you create
The “voice” you use for both your copywriting and content marketing
But, let’s back up. In this article, I’m going to share what building an online brand requires. I’ll give you plenty of resources to read for more information. And I’ll show you how you can learn more — for free.