How to Succeed With Your Online Business: Start with These 17 Free Resources

Wondering how to succeed with your online business — but feeling a bit overwhelmed as you build it?

Truth is, there’s Too Much Information out there. If you’re feeling overwhelmed, welcome to the club.

Overwhelmed dog

You’re in very good company.

C’mon in and stay a while, my friend.

Because right here on this page, I’ve gathered some of my top (free!) resources in one place. No need to click around the entire internet.

If you need online business tips and tricks, you’ve just found a whole page of them — complete with a free quiz that will clarify your best next steps, free worksheets, two free workshops, and more.

All in all, there are more than 17 free online business resources on this page, divided into the categories below.

Ready to find how to succeed with your online business — without feeling overwhelmed?

Read article …How to Succeed With Your Online Business: Start with These 17 Free Resources

Rich font examples with a photo of a pool overlooking a beautiful, upscale neighborhood.

Type Styles of the Rich and Famous

Typography tells a story: What do these rich font examples say?

Well-designed, rich fonts are beautiful to behold. Their angles and forms are an inspiration.

Fonts have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business.

Let’s say on the other side of your town a company is developing an upscale neighborhood high on a hill overlooking the ocean. They’ve decided to call it “Grandview Estates.” Their tagline is “Rising Above the Rest.”

[Pretty snobby, right?]

Now let’s say you’ve been asked to design the sign that will sit at the entrance to the neighborhood.

You’ve been told that the sign needs to “reflect the caliber of people we want to attract to our estate properties.”

You know what that really means.

You need to attract rich people!

Time to break out …

Read article …Type Styles of the Rich and Famous

Why I Hate the Verdana Font

Of all the web-compatible typefaces available, the least appealing is the Verdana font.

And yes, I know it’s used all over. Believe me, I notice!

We’ve spoken about choosing typefaces and brand fonts a lot around here.

Your font matters — maybe more than you realize. Think about it:

Your font choice become the visual voice of your brand. Your words are delivered wrapped in fonts — is your font speaking in the brand voice you want?

So, is Verdana a good font choice, or a bad one? Is there a smart Verdana alternative?

The Verdana font was one of the earliest fonts designed for reading on screens. It’s a “web 1.0” version of a screen-readable font, in my opinion. We’ve come a long way since then.

Use your fonts to get attention online. Register and watch my free workshop, How to Use Visual Marketing to Get Attention — and Customers.

A brief history of the Verdana font

The Verdana font was released in 1996, so it’s a modern typeface. It was designed with one purpose in mind: to improve readability in text used very small on a computer screen.

Microsoft included Verdana as part of its Windows operating system, and so did Mac.

99% of Windows machines and 96% of Macs have it, so it’s widely compatible.

When typeface designers set out to make a typeface that will be readable at small sizes, they streamline the letters to remove flourishes that would get lost at a small size.

They also give the letters a large “x-height,” which is the vertical space between the baseline the letters sit on, and the top of lower-case letters like e, x, a, etc.

And they tend to add extra space between letters, because when typefaces are reduced very small, letters will blur together unless they’re spaced out quite a bit.

The examples below show you why I hate Verdana for regular text copy, and what it’s good for.

You’re about to see what I think is the best Verdana alternative, too.

Keep scrolling, my friend!

Read article …Why I Hate the Verdana Font

Woman searching for a domain name for her online business.

How to Search for a Domain Name That Grows Your New Online Business

Your search for a domain name for an online business may feel monumental — and kind of scary.

I’m here to make it easy, my friend.

My step-by-step process will help you go from …

“What should I name my online business?” to …

“Is the domain name available?” to …

“Check out my new domain name!”

… in no time flat.

First, let’s get a few questions out of the way.

Read article …How to Search for a Domain Name That Grows Your New Online Business

How to create your ideal customer profile (with examples and free worksheet)

Create an Eye-opening Ideal Customer Profile [Free Worksheet]

Stop everything and read on — I want to help you create your ideal customer profile today.

This simple task — thinking deeply about your perfect customer — can transform your business: I promise.

First though, I’ve got to tell you an uncomfortable truth. You might want to sit down for this one.

If you don’t answer the question, “Who is my ideal customer?” early on, you risk spending months or years chasing after a target market that won’t grow your business.

Don’t ask me how I know this. 🙄

When you have only a fuzzy idea of who your ideal customer is, your marketing will be … fuzzy. Fuzzy marketing is forgettable. It’s boring. It doesn’t make a dent.

Spend some time getting to know your ideal customer with the five-step process you’ll find here.

Read article …Create an Eye-opening Ideal Customer Profile [Free Worksheet]

Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples]


“I’ve got no business creating branded images — I’m not a designer.”

That’s what people think when I talk to them about creating branded images like these:

Branded images are super versatile. They can be used on:

  • Your website, to illustrate written content, podcasts, or vlogs
  • Your social media platforms, to drive attention to your messages (like the Pinterest pin to the right)
  • Your ads, to encourage swipers to stop scrolling and read your post
  • Your email marketing, so your message “pops” in the inbox

You can even use branded images in ebooks, content upgrades, and opt-in incentives!

See? Versatile as all get out. If you want tangible proof, here are some stats that prove the power of visual content marketing.

But here’s the thing …

There may be a little voice in your head telling you that even though the internet has become a visual platform, you simply don’t have the necessary training to use this  powerful communication vehicle.

That’s what I thought for the longest time — that you had to be a trained designer to use design.

Today, I know this is patently false — non-designers can use design, create images, and brand their businesses all by themselves.

My 30+ year career is proof.

From design impostor to confident creator

Read article …Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples]