How to create your ideal customer profile (with examples and free worksheet)

Wake Up!
Create an Eye-opening Ideal Customer Profile Today [Free Worksheet]

Stop everything and read on — I want to help you create your ideal customer profile today.

This simple task — thinking deeply about your perfect customer — can transform your business: I promise.

First though, I’ve got to tell you an uncomfortable truth. You might want to sit down for this one.

If you don’t answer the question, “Who is my ideal customer?” early on, you risk spending months or years chasing after a target market that won’t grow your business.

Don’t ask me how I know this. 🙄

When you have only a fuzzy idea of who your ideal customer is, your marketing will be … fuzzy. Fuzzy marketing is forgettable. It’s boring. It doesn’t make a dent.

Spend some time getting to know your ideal customer with the five-step process you’ll find here.

Read article …Wake Up!
Create an Eye-opening Ideal Customer Profile Today [Free Worksheet]

How to Succeed With Your Online Business: 17 Free Resources 1

How to Succeed With Your Online Business: 17 Free Resources


 Wondering how to succeed with your online business — but feeling a bit overwhelmed as you build it?

Truth is, there’s Too Much Information out there. If you’re feeling overwhelmed, welcome to the club.

You’re in very good company.

Overwhelmed dog

C’mon in and stay a while, my friend.

Because right here on this page, I’ve gathered some of my top (free!) resources in one place. No need to click around the entire internet.

If you need online business tips and tricks, you’ve just found a whole page of them — complete with free worksheets, a free workshop, a free course, and more.

All in all, there are 17 free online business resources on this page, divided into the categories below.

Ready to find exactly what you need?

Read article …How to Succeed With Your Online Business: 17 Free Resources

Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples] 2

Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples]


“I’ve got no business creating branded images — I’m not a designer.”

That’s what people think when I talk to them about creating branded images like these:

Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples] 3

Branded images are super versatile. They can be used on:

  • Your website, to illustrate written content, podcasts, or vlogs
  • Your social media platforms, to drive attention to your messages (like the Pinterest pin to the right)
  • Your ads, to encourage swipers to stop scrolling and read your post
  • Your email marketing, so your message “pops” in the inbox

You can even use branded images in ebooks, content upgrades, and opt-in incentives!

See? Versatile as all get out. If you want tangible proof, here are some stats that prove the power of visual content marketing.

But here’s the thing …

There may be a little voice in your head telling you that even though the internet has become a visual platform, you simply don’t have the necessary training to use this  powerful communication vehicle.

That’s what I thought for the longest time — that you had to be a trained designer to use design.

Today, I know this is patently false — non-designers can use design, create images, and brand their businesses all by themselves.

My 30+ year career is proof.

From design impostor to confident creator

Read article …Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples]

Does Your Online Brand Really Make You Successful? 4

Does Your Online Brand Really Make You Successful?


I believe every business can benefit from going through the online brand building process.

It’s one reason I remain passionate about branding after all these years!

Here’s the thing …

Building a successful brand requires you to answer some thought-provoking questions.

Does Your Online Brand Really Make You Successful? 5If you want your online brand to succeed, there are a handful of things you must have complete clarity about.

And that clarity will help you in almost every area of your business, now and in the future.

It will impact:

  • The kind of customers you work to attract with your marketing
  • The visual brand design you develop
  • The types of products or services you create
  • The “voice” you use for both your copywriting and content marketing

But, let’s back up. In this article, I’m going to share what building an online brand requires. I’ll give you plenty of resources to read for more information. And I’ll show you how you can learn more — for free.

Read article …Does Your Online Brand Really Make You Successful?