You did it! Your brand-new product or service is ready to go. Now … what’s your product launch plan?
(Cue record scratch …)
When most people think of their product launch plan, they think in terms of the first definition in the Merriam-Webster dictionary:
Launch: to throw forward, hurl.
In this article, though, I’m digging deep into the definition of the word and highlighting a completely different approach.
Launch: to put into operation or set in motion, initiate.
I’m about to show you a very simple sample launch plan you can follow.
Because your first launch of a new product is all about setting things in motion. It doesn’t have to be perfect.
Planning a product launch? Think of your new product launch as a “first draft” and keep it simple so you can get your new offer out into the world.
What is a product launch?
A product launch is a moment in time when you put your offer — your product or service — in front of an audience of prospective buyers.
It’s also an event!
The best product launches feel like a party. You let people know about your launch in advance to build anticipation. And you have a memorable time while it’s happening.
And … truth be told … you’re a little bit exhausted once it’s done. Just like when you throw a great party.
More on how to avoid total exhaustion in a moment. 🙂