Easier content marketing with tips from Pamela Wilson, author of the Master Content series.

How to Make Content Marketing Fun (and Much Easier)

Is easier content marketing even possible? It is now. But it didn’t used to be …

I used to sit at my keyboard and sweat. My stomach would churn. I’d feel panicky.

And this would happen on a weekly basis.

It wasn’t pretty. Why did I do that to myself?

Well, I was on a mission …

Back in early 2010, I put myself in a precarious professional position. On purpose.

After spending decades as a designer who provided visual solutions to problems, suddenly I found myself providing written solutions to problems.

And after decades running an offline business, I decided to start this online business, BIG Brand System.

I knew I wanted to build an audience around the idea that strategic marketing and smart design decisions help you build a recognizable brand.

I knew for sure that anyone can learn the basic principles of both, and apply them to their business.

But to find the people I wanted to help, I needed to write to them. I needed to create helpful written content online — content that would get my site found, and keep readers engaged.

Somehow, I needed to come up with a process for easier content marketing — because I was juggling my old business, my new business, a family, a life …

No pressure!

Read article …How to Make Content Marketing Fun (and Much Easier)

Woman with paper airplane getting ready to launch

The 3 Stages of a Stress-Free First-Time Product Launch Plan

You did it! Your brand-new product or service is ready to go. Now … what’s your product launch plan?

(Cue record scratch …)

When most people think of their product launch plan, they think in terms of the first definition in the Merriam-Webster dictionary:

Launch: to throw forward, hurl.

In this article, though, I’m digging deep into the definition of the word and highlighting a completely different approach.

Launch: to put into operation or set in motion, initiate.

I’m about to show you a very simple sample launch plan you can follow.

Because your first launch of a new product is all about setting things in motion. It doesn’t have to be perfect.

Planning a product launch? Think of your new product launch as a “first draft” and keep it simple so you can get your new offer out into the world.

What is a product launch?

A product launch is a moment in time when you put your offer — your product or service — in front of an audience of prospective buyers.

It’s also an event!

The best product launches feel like a party. You let people know about your launch in advance to build anticipation. And you have a memorable time while it’s happening.

And … truth be told … you’re a little bit exhausted once it’s done. Just like when you throw a great party.

More on how to avoid total exhaustion in a moment. 🙂

Read article …The 3 Stages of a Stress-Free First-Time Product Launch Plan

How to make the leap from offline to online business success

How to Make the Leap from Offline to Online Business Success [7 New Skills You Need]

It’s time for a change and … you’re trembling with fear. Will you be able to translate your business success offline to online business success?

All those years feeling like you know how to run a business — like you understand the ground rules and you have a process for playing by them and winning — gone.

Because …

After running an offline business, you have decided to build a business online.

Moving from offline to online business isn’t a simple switch, because what works offline may not work online — at all. You have to learn a whole new set of skills.

So is there an offline to online model you can follow?

Yes …

The good news is that you’re way ahead of people who have never built a business at all.

Even though you’ll need to learn new skills, new approaches, and a new way of generating revenue, you’ll do this with confidence, because you’re building on the foundation of your previous success.

Let’s look at how successful offline business owners make the leap and become successful online business owners.

Read article …How to Make the Leap from Offline to Online Business Success [7 New Skills You Need]

What's your visual strategy? Three multi-colored dandelions represent a visual identity you'll share with the world.

What’s Your Visual Strategy? 5 Easy Ways to Start Building a Vivid Visual Identity for Your Online Business

You have a content strategy, an email strategy, and a launch strategy. But do you have a visual strategy?

If that question makes you want to run for the hills and hide, stick around — I’ve got you covered.

This article is going to share five easy ways to get started building a visual strategy for your online business.

No design degree required!

These are strategies anyone can implement, starting today. 

I’m going to share resources to help you — and plenty of examples so you can see what a memorable visual strategy looks like.

Dive in to learn visual strategy: Use the five tips in this article.

Let’s dive in! 

Read article …What’s Your Visual Strategy? 5 Easy Ways to Start Building a Vivid Visual Identity for Your Online Business

How to create a lead magnet: A man at his desk, smiling.

How to Create a Lead Magnet in an Afternoon [Start with the Free Template]

Want to grow your email list? This post will show you how to create a lead magnet (or opt-in incentive, or freebie) that will …

  • Attract the right prospects
  • Entice them to hand over their email address
  • Allow you to nurture the relationship before you ever ask for a purchase

Creating a valuable gift to entice people to join your email list sounds straightforward. But there are a few nuances to building a lead magnet that prospects find irresistible.

We’re going to cover them all right on this page.

In this article, you’ll get everything you need to create a lead magnet in a single afternoon.

You’ll get:

  • A step-by-step process for creating an ebook lead magnet so you can follow along and get it done
  • A list of lead magnet ideas for inspiration
  • A free lead magnet template so you can create your downloadable in a single afternoon

Read article …How to Create a Lead Magnet in an Afternoon [Start with the Free Template]

Focus in business: How to use the power of your mind to build your online business faster, woman meditating in front of a laptop

Focus in Business: How to Use the Power of Your Mind to Build Your Online Business Faster

This month I’m celebrating the tenth anniversary of BIG Brand System. And I’m thinking a lot about the power of focus in business.

The importance of focus in business can’t be overstated.

When I look back on these past ten years, I can see that when I put my head down and focused on hitting just a handful of milestones, my business grew by leaps and bounds.

And when my focus was scattered?

Sadly, I ended those weeks (and sometimes months) without much to show for the time I spent at my desk.

That’s hard to admit.

But if there’s anything I’d like BIG Brand System to share, it’s what I’ve learned from my successes and what I’ve learned from my mistakes.

Because, my friend, if you can learn how to focus on online business in a way that helps you be successful faster, all my mistakes will have been worth it.

Learn how to harness the power of focus in business using the five simple steps I share here. Go straight to my Focus Finder quiz to get started.

Read on to put them to use in your online business starting now.

Read article …Focus in Business: How to Use the Power of Your Mind to Build Your Online Business Faster