A Step-by-Step Guide to Creating Product Names Your Customers Will Love 1

A Step-by-Step Guide to Creating Product Names Your Customers Will Love

Creating product names your customers end up falling in love with … seem impossible?

Here’s the thing …

When something has a name, it has value and an identity.

A baby becomes ‘Jonathan,’ a cat becomes ‘Fluffy’… Friday night with the kids at grandma’s becomes ‘date night.’

With a name, the generic becomes specific. Filled with meaning.

Marketing companies know the power of creating the right product names, which is why millions of dollars are poured into branding.

Get the name and image right and your product is on the tip of everyone’s tongue and they slip into your everyday life. Your wife doesn’t ask you to get tissues from the store, she asks for Kleenex, your son doesn’t ask for acetaminophen, he wants Tylenol.

And sometimes a name skyrockets the price.

In the UK, common painkillers such as acetaminophen cost around 16 pence from the supermarket.

Choose a ‘famous’ product with the same ingredients (and effects) and you can be paying 1000% more.

Read article …A Step-by-Step Guide to Creating Product Names Your Customers Will Love

How to write website content, even if you're a beginner

The Complete Beginner’s Guide to Starting Your Website Content

You have a brand-new website. Congratulations!

You may be wondering exactly how to write website content, though.

It’s a big job. Where do you start?

First, it’s important to understand the difference between static, unchanging website pages like your: 

  • Home page
  • About page
  • Contact page
  • Commerce-style pages like Store, Products, Services, or Work with Me

And website pages that update frequently like your:

  • Blog or podcast content

As we tackle this topic of how to write your website content, we’re going to focus on getting your static pages created first. We’ll get them done, published, and working for you, and then we’ll work on how to write a blog post and other frequently published content.

Read article …The Complete Beginner’s Guide to Starting Your Website Content

Starting a business in midlife

The Most Inspiring “Problem” with Starting a Business in Midlife


Young entrepreneurs might get all the press, but midlife entrepreneurs — sometimes known as “encore entrepreneurs” — are a category that’s showing explosive growth.

Starting a business in midlife is in vogue. And there are lots of great reasons for it which we’ll explore here.

According to a study by Paychex, there has been a massive surge in people seeking midlife career change since 2007. Here’s what they found:

“In 2007, there were two 50-plus year old entrepreneurs in every 10. Today, the rate stands at three in every 10.”

That’s a 50% increase in entrepreneurship for this age group!

Read article …The Most Inspiring “Problem” with Starting a Business in Midlife

Are You Too Old to Start a New Business? 2

Are You Too Old to Start a New Business?


Spoiler alert: It’s never too late to start over in life.

If you’re at the mid-point of your career — and your life — you have a lot of advantages, my friend.

You’re not a newbie in your field. You’ve acquired deep expertise. You’ve got experience and wisdom to spare.

And you’ve probably been knocked around by life, at least a little.

All of the above makes you a great candidate to start a business.

Your knowledge, coupled with your experience overcoming challenges, will serve you well on this journey.

In this article, we’re going to talk about starting a particular kind of business — an online business.

Online businesses are inexpensive and relatively easy to start. And as someone in the middle of life and your career, you are in an enviable position to create an online business that takes you through retirement and beyond.

Read on to discover why — and grab some resources that will help you get started!

Read article …Are You Too Old to Start a New Business?

A new way to think about the best blog post length

A New Way to Think About the Best Blog Post Length


Content creator friend, if you’ve wondered about the best blog post length — can we get real for a sec?

The only kind of content that works for your business is the kind that’s published.

Period, full stop.

The #realtalk about blog post length is this:

  • Imaginary content doesn’t count
  • Content plans, outlines, or first drafts won’t help
  • Your content strategy won’t do a thing until your planned content goes live

In this article, we’re going to take three things into account:

  1. You
  2. Your readers
  3. Your rankings

You may have written content to rank in search engines. You may have written blog posts with your readers in mind. But have you added yourself to the equation?

In the end, your content is:

  • Created by you — and your health and wellbeing matter
  • Consumed by your audience — your content length should meet their needs
  • Found by your prospects — your content needs to rank in search engines so it’s found

We’re going to tackle these in reverse order, starting with the basics of writing content that gets found by the people you want to attract.

Read article …A New Way to Think About the Best Blog Post Length

How to Publish an Amazing Minimum Viable Website in a Week 3

How to Publish an Amazing Minimum Viable Website in a Week


In the world of online business, everything … and I mean everything … revolves around your website.

That’s where one of my favorite maxims comes from:

'The only website that works is one that's published.' – Pamela WilsonClick To Tweet

Your ideas, your website outline, your page copy, the platform and theme you plan to use … these are all important.

But until your website is published and findable on the internet, it might as well be invisible.

How to Publish an Amazing Minimum Viable Website in a Week 4
Click to pin!

How to become the proud owner of a Minimum Viable Website in less than a week

New websites are less overwhelming to tackle if you approach them in phases.

Step away from the scary cliff where you’re looking at the whole, huge website project, and just focus on the ten feet of the path that lies right under your feet.

What we’ll talk about here is Phase 1: the bare minimum pages you need to have in place to launch a new website to the world.

The only goal is to get these few pages in place and make the website live!

I’m going to show you how to do just that in less than a week.

After all, why wait? Websites are endlessly editable, so don’t sweat it — get something published this week. You can tweak it later!

Make a mindset shift — from “it must be perfect before I make it live to “it must be live and then I’ll make it perfect. That will help you build your Minimum Viable Website and publish it with confidence.

Read article …How to Publish an Amazing Minimum Viable Website in a Week