Organize Your Year with this Free Goal Tracker 1

Organize Your Year with this Free Goal Tracker

How in the world did we get to the end of November already? Weren’t we just pumped up for summer to start last week? And now — quicker than a heartbeat — a new year lurks just around the corner.

With the new year comes new goals. Both professional and personal. And if you haven’t already, now is the time to get yours in place.

(Review Take Stock and Plan for Your Future to get started.)

Now is the time to think through what you want your professional life to look like a year from now and set out a roadmap to make that a reality.

Read article …Organize Your Year with this Free Goal Tracker

How to Take Stock and Plan Your Future [Free Worksheet] 2

How to Take Stock and Plan Your Future [Free Worksheet]

We are heading into an introspective time of year — a time when we take stock of the past 12 months and make plans for the ones to come.

I’m aware that the words “future” and “plans” might seem like they don’t belong together. Who can really plan the future?

And I agree — to a certain extent, the future unfolds and the best we can do is hang on for the ride.

But every day, we decide what to focus on. And when you’ve taken time to identify what’s important to you, you can make small decisions that add up to real progress over time.

This is where a coach can help. And in today’s post, I’m going to show you how that coach can be you.

Read article …How to Take Stock and Plan Your Future [Free Worksheet]

From Zero to Book: How to Take a Dream and Make It a Reality 3

From Zero to Book: How to Take a Dream and Make It a Reality

Did you ever have a big dream? A dream that was so big, it kind of intimidated you?

A dream that was audacious enough that it made you nervous?

That’s how I felt last fall.

I have wanted to write a book since 2009. As a matter of fact, Big Brand System was going to be a book, not a website.

But around the time I had the original idea to write a book, I found Copyblogger, discovered how to build an online business, and the Big Brand System book became the Big Brand System website, courses, products, coaching, and more.

The book idea was moved to a back shelf in my mind. But it never really went away.

The best big dreams have that effect on us, don’t they? They “haunt” us … in a good way.

Here’s what you can learn from my process of turning this big dream into a reality.

Read article …From Zero to Book: How to Take a Dream and Make It a Reality

How to Make Content Marketing Fun (and Much Easier) 4

How to Make Content Marketing Fun (and Much Easier)

I used to sit at my keyboard and sweat. My stomach would churn. I’d feel panicky.

And this would happen on a weekly basis.

It wasn’t pretty. Why did I do that to myself?

Back in early 2010, I put myself in a precarious professional position. After spending decades as someone who provided visual solutions to problems, suddenly I found myself providing written solutions to problems.

After decades running an offline business, I decided to start this site, Big Brand System.

And I knew I wanted to build an audience around the idea that strategic marketing and smart design decisions build recognizable brands. And that anyone can learn the basic principles of both, and apply them to their business.

But to find the people I wanted to help, I needed to write to them. I needed to create helpful written content online — content that would get my site found, and keep readers engaged.

No pressure!

Read article …How to Make Content Marketing Fun (and Much Easier)

How to Get Past Perfection Paralysis and Start Seeing Results 5

How to Get Past Perfection Paralysis and Start Seeing Results

Over the years, I’ve coached dozens of business owners.

I love it. Together, we identify what’s holding them back. Then over time, we work to chip away at their challenges.

People who work with me over several months make very tangible progress in their businesses. It’s gratifying to watch and I’m honored to help.

But there’s a problem.

Client after client, this one issue keeps coming up

It’s a particular challenge that haunts business owners. And it has begun to bother me enough that I knew I needed to write about it.

Whether you’re just starting out or have an established business that you’re working to grow, chances are you’ve been held back because of the same issue.

Business owners suffer from a specific type of paralysis that makes moving forward nearly impossible. I call it “Perfection Paralysis.”

Perfect Paralysis sucks. It’s a continuous loop of thoughts that runs through your head and keeps you stuck where you are.

Today, we’re going to attack Perfection Paralysis head on, together. Ready?

Read article …How to Get Past Perfection Paralysis and Start Seeing Results

5 Innovative Ways Your Customer Testimonials Can Win You Business 6

5 Innovative Ways Your Customer Testimonials Can Win You Business

Have you ever bought something because a friend or relative recommended it?

Tickets to a movie, perhaps? Or a meal at a restaurant?

So you know this is true:

Happy customers make brilliant salespeople.

What they say boosts confidence and persuades us to buy. No wonder business websites often include a page for customer testimonials.

Many businesses stop here, though. But what if you look beyond testimonials? Can you do more to let grateful customers spread the word about you?

You can.

Put happy customers in the spotlight on your website, in your emails, and on social media to encourage referrals, build relationships and win business.

Like to know how?

The following five tips will help you unleash your super sales team.

Read article …5 Innovative Ways Your Customer Testimonials Can Win You Business