I Get By With a Lot of Help from My Friends 1

I Get By With a Lot of Help from My Friends

Just about 18 months ago, the amazing team at Rainmaker Digital (formerly Copyblogger Media) invited me to join them.

My first thought? “What’s going to happen to Big Brand System?” And until I had a good answer for that question, I wasn’t ready to consider going to work for someone else.

Fortunately, after spending some time thinking, planning, and (especially) talking to friends, I was able to come up with a plan. For more on what I’ve done, read The Future of Big Brand System, plus a 4 Letter Word You Should Know.

And it’s because of those friends and colleagues that this website has continued to chug along, faithfully delivering a new piece of content every single week. We either publish a post, or send our the Weekend Digest newsletter (which was recently featured in this post on Copyblogger) without fail.

With Thanksgiving in the US coming up next week, I’ve been thinking a lot about the people who’ve made it possible to keep this blog going strong over the past 18 months.

And in today’s post, I want to tell you a bit more about each of them. I hope you’ll take the opportunity to send them your thanks in the comments of this post. Without them, this site wouldn’t be here!

Read article …I Get By With a Lot of Help from My Friends

Your Step-by-Step Guide to Writing More in Less Time 2

Your Step-by-Step Guide to Writing More in Less Time

Have you ever sat down to write content for your business, only to…

Get distracted?

Feel overwhelmed?

Get stuck halfway through?

You’re not alone. Writing can be tough, but it’s essential if you want to attract customers and clients.

If you want to know that the next time you write you’ve got tools to stay in the zone until you’re finished, these tips are for you:

Read article …Your Step-by-Step Guide to Writing More in Less Time

4 Lovable Sales Tips for People Who Hate Selling

4 Lovable Sales Tips for People Who Hate Selling

What image does the idea of selling conjure up in your mind?

Do you think of a pushy car salesman? A sleazy guy selling insurance door to door?

When Daniel Pink, author of the book To Sell Is Human, asked people what word first came up in their mind when he mentioned “sales,” he found that the majority of words were negative.

Smarmy. Slimy. Pushy. Manipulative. Aggressive. Yuck.

Having to sell makes many of us feel queasy.

We fidget. We procrastinate. And we wish we weren’t in business. We wish that someone else would do the selling for us!

Read article …4 Lovable Sales Tips for People Who Hate Selling

Cultivate an Approach, Not a Business Plan

Cultivate an Approach, Not a Business Plan

Planning — sometimes I think it’s the biggest obstacle to actually getting things done.

And I realize that sounds strange coming from someone who just offered a webinar on productivity.

But it’s not the day-to-day to-do list type planning I’m referring to here. It’s the long-term forecast-type planning I mean.

Spending too much time trying to figure out how the future will play out might be the worst thing you can do for your business.

Read article …Cultivate an Approach, Not a Business Plan

Get ahead: let go!

How to Get Ahead by Letting Go

“… in my brain I had five years to get a staff together and be able to take some time off and be able to kind of enjoy things.” – Andy King, co-owner of A&J King Artisan Bakers

What is it that you really want from your business?

Where is it that you’d like to be?

Are you on the path to getting to that point?

What is it that you need to do to move forward with your business and attain a certain lifestyle?

I’ve had the privilege of speaking with many successful small business owners over the last few months as host of a new podcast, Small Biz Stories. These are small businesses that have made it past that five year mark when more than 50 percent fail. Some have been around more than 30 years.

Read article …How to Get Ahead by Letting Go

Why Symptoms (Not Solutions) Are Your Copywriting Secret Weapon 3

Why Symptoms (Not Solutions) Are Your Copywriting Secret Weapon

You’re feeling under the weather so you go to your local doctor’s office.

Before you can speak, a prescription is thrust into your hand.

“This is what you need”

You’re directed out of the office towards the pharmacy where you can ‘buy’ your cure.

Are you going to buy the prescribed treatment with confidence? Are you even going to buy at all?

Read article …Why Symptoms (Not Solutions) Are Your Copywriting Secret Weapon