Woman with paper airplane getting ready to launch

The 3 Stages of a Stress-Free First-Time Product Launch Plan

You did it! Your brand-new product or service is ready to go. Now … what’s your product launch plan?

(Cue record scratch …)

When most people think of their product launch plan, they think in terms of the first definition in the Merriam-Webster dictionary:

Launch: to throw forward, hurl.

In this article, though, I’m digging deep into the definition of the word and highlighting a completely different approach.

Launch: to put into operation or set in motion, initiate.

I’m about to show you a very simple sample launch plan you can follow.

Because your first launch of a new product is all about setting things in motion. It doesn’t have to be perfect.

Planning a product launch? Think of your new product launch as a “first draft” and keep it simple so you can get your new offer out into the world.

What is a product launch?

A product launch is a moment in time when you put your offer — your product or service — in front of an audience of prospective buyers.

It’s also an event!

The best product launches feel like a party. You let people know about your launch in advance to build anticipation. And you have a memorable time while it’s happening.

And … truth be told … you’re a little bit exhausted once it’s done. Just like when you throw a great party.

More on how to avoid total exhaustion in a moment. 🙂

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How to make the leap from offline to online business success

How to Make the Leap from Offline to Online Business Success [7 New Skills You Need]

It’s time for a change and … you’re trembling with fear. Will you be able to translate your business success offline to online business success?

All those years feeling like you know how to run a business — like you understand the ground rules and you have a process for playing by them and winning — gone.

Because …

After running an offline business, you have decided to build a business online.

Moving from offline to online business isn’t a simple switch, because what works offline may not work online — at all. You have to learn a whole new set of skills.

So is there an offline to online model you can follow?

Yes …

The good news is that you’re way ahead of people who have never built a business at all.

Even though you’ll need to learn new skills, new approaches, and a new way of generating revenue, you’ll do this with confidence, because you’re building on the foundation of your previous success.

Let’s look at how successful offline business owners make the leap and become successful online business owners.

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Do You Have the Courage to Grow? Presenting 6 Joint Venture Examples That Boost Your Email List and Profits

Ready to grow your audience and profits — and make new friends in the process? The joint venture examples here are the answer!

The joint venture approach is perfect for you if you’ve built an audience and established your authority already. It’s a way to leverage your professional relationships in a way that benefits both parties.

The joint venture examples here can grow your email list and your profits faster than anything else you do in your online business.

Your audience grows because your joint venture partner presents you as a trusted resource to their audience.

And your profits grow when you establish a trusted relationship with this new audience and offer them a solution to their challenges.

There are lots of benefits and a few things to watch out for in these types of partnerships.

In this article, I’m sharing joint venture project examples and ideas. I’ll also share examples of what to avoid when creating joint venture partnerships.

These cautionary tales come from my personal experience! I hope you benefit from the wins I’ve experienced and the mistakes I’ve made.

Ready to grow with joint ventures? Read on.

The benefits of joint venture partnerships for online business owners

In the best joint venture partnerships, both partners benefit. They leverage the goodwill and good name of both people or businesses.

When you approach joint venture partnerships with care, each audience benefits, too.

When deciding who to approach to partner with you, ask yourself:

Will the partner’s audience feel the partnership directly benefits them?

The partnership must feel like a natural combination — the best of two worlds.

Joint venture examples are great, but first you have to consider who you'll partner with. This Venn diagram shows how you can think about this.

Joint venture partnership examples

The perfect joint venture partner for you is someone with an audience of people who will be interested in your topic.

Let’s look at some examples of good joint venture partner matches (and a few bad ones, too).

You sell a course about writing a personal memoir.

Your audience consists of budding authors with a story to tell. They’re in the second half of their lives and want to leave a legacy in the form of a book.


  • A joint venture partner who offers editing services.
  • A joint venture partner who writes about self publishing.
  • A joint venture partner who sells a course on marketing books.


  • A joint venture partner who offers home improvement courses to people in the second half of their lives. (Same audience but no direct connection between the topics.)
  • A joint venture partner who has courses on telling your personal story. (Direct competitor to your product.)

Remember, your joint venture partner doesn’t have to have an audience that’s an exact match to the audience you want to attract. But their audience must be interested in your topic and want to learn more.

Beware these joint venture dangers

Be cautious when deciding who to pair up with, especially if you decide to co-create a product or offer a service together (examples below).

Long-term partnerships demand that you do due diligence and find out how the person you want to partner with runs their business.

Use these joint venture examples with caution! There are a couple of red flags to watch for when looking for a joint venture partner.

Avoid entering into joint ventures with:

  • Partners without a proven track record in business
  • Partners who aren’t responsive to your emails and messages

Like anything else in life, watch how your prospective partner behaves rather than what they say. Their current behavior is the best predictor of future behavior.

It’s important to start with a legal agreement that spells out division of workload and terms for terminating the partnership.

In the heat of excitement over a new partnership, it’s hard to imagine terminating the agreement! But it’s essential to hash out how termination will happen.

Six joint venture examples

Joint venture partnerships range from simple to complex. Here are six joint venture examples, starting with the easiest to implement.

  1. Joint venture marketing
  2. Joint venture affiliate offers
  3. Joint venture educational presentations
  4. Joint venture sales presentations
  5. Joint venture bundles
  6. Joint venture/co-produced products or services

Read on for details about how these examples work.

Simple marketing exchanges are the first joint venture example.

Example 1: Joint venture marketing

Joint venture marketing can be as simple as a “preferred provider” mention in an email or on a website.

Where appropriate, you can reciprocate across your platforms and recommend each others’ businesses.

This is different from recommending specific products (that’s the next example). In this case, the partners endorse each others’ businesses.

That can sound like this: “When it comes to learning ___, I always turn to ___.”

If it only makes sense for one partner to recommend the other, the promoting partner can be paid for placing a recommendation in a newsletter or on a website.

This paid relationship should be disclosed, of course. Justine Grey shares more on disclosing affiliate relationships here.

In this joint venture example, you can earn commissions with joint venture affiliate offers.

Example 2: Joint venture affiliate offers

Joint venture affiliate offers allow one or both partners to earn a commission for recommending a specific product or service.

In this joint venture example, any affiliate offers compliment or expand on what the offering partner already sells. They offer an affiliate product or service that is perfect for a subset of their audience.


You teach advanced stock trading techniques. Your courses and services are designed for people who have years of experience trading stocks and want to trade at a professional level — but as a hobby.

You don’t want to teach complete beginners. But you know a portion of your audience is beginners. They don’t understand the basics and want to master them so they can become more proficient.

You are approached by someone who has a course called “Stocks 101: Everything You Need to Know to Start Trading Today.”

The product owner offers you a 25% commission on every sale. You add affiliate links to this product every time you talk about beginning stock traders on your blog or in your emails.

This joint venture example is meant to expand your reach by offering purely educational presentations.

Example 3: Joint venture educational presentations

Joint venture partnerships don’t have to generate profit immediately. Instead, you can focus on list building, like in this joint venture example.

How do you build your email list with a joint venture partnership?

Offer educational information to a partner’s audience in exchange for an email address.

This means you ask the partner’s audience to sign up for the information that’s hosted in one of these places:

  • Your own webinar platform
  • Your own website
  • Your social media page or group
  • Your email marketing provider

To get access to the information, the partner’s audience must join your community.

This is a very common joint venture example — the partner webinar. Use it to get your products and services in front of a whole new audience.

Example 4: Joint venture sales presentations

Joint venture webinars are a fantastic way to deliver valuable, dynamic information to a fresh, new audience.

The partner’s audience signs up on your webinar platform so you have a way to deliver the webinar replay and follow up with your product offer.

Make this easy for your joint venture partner by providing them with:

  • Pre-written emails that can send to invite people to sign up
  • Promotional graphics they can use to share the event information
  • Pre-written social media posts they can copy/paste to promote the event

Be sure to contact prospective partners well in advance. Because this is an event that will need promotion, they’ll have to weave it into their already planned promotions so they don’t overwhelm their audience.

Use your creativity when trying this joint venture example. Find complimentary products and services you can bundle with a joint venture partner and sell.

Example 5: Joint venture bundles

Want to really wow your audience with an unforgettable offer?

This joint venture example takes a bit of effort to put together, but it’s well worth it.

Create a one-of-a-kind offer by bundling your product or service with a complimentary product or service your partner offers. Create a brand-new “not available anywhere else” bundle.

These bundles work best when there’s real synergy between the audience and the products offered.

Ideally, you’ll discount the bundle so that the products together cost less than the single product on its own.


You teach quilting to beginners. You have a $400 course called “Beginning Quilt Making” that teaches the basics.

You partner with someone who has an audience of crafters, some of whom sew. That joint venture partner has a $200 course called “Learn to Sew in 7 Days.”

You bundle these two courses together during your presentation and — during the limited time promotion — sell the bundle for $395.

You agree to keep $295 ($105 less than your usual course price) and your partner agrees to keep $100 ($100 less than their usual course price).

Your audience gets a bundle of products that make sense together. And they’re able to purchase them at a deep savings compared to buying them separately.

This is the longest-lasting and most complex joint venture project — a co-produced product or service. It's worth trying if you find the right partner!

Example 6: Joint venture/co-produced products or services

This is the most advanced of the joint venture examples I have for you in this article.

I have created two products with joint venture co-creators.

We had complimentary areas of expertise that we brought to the table. Together, we came up with courses that were richer because we both contributed to them.

Before you join together, speak frankly about your expectations, work habits, likes and dislikes. Really get to know each other. You’ll be working closely with this person — are they someone you want to spend lots of time with?

It’s also important to spell out your terms of separation!

That may sound counterintuitive. But in the case of many projects (as was the case in my two joint venture partnerships), business and personal changes may cause one or both partners to need to pivot their focus.

Having a well-thought-out joint venture partnership agreement that spells out how you’ll terminate the partnership helps each partner feel secure as they more forward.

Grow faster with these joint venture examples

Joint venture projects can boost your email list and your profits.

If you’re working to scale your business, use the joint venture examples here to map out a plan for leveraging your professional relationships to grow your business faster.

Get the recipe: Here's how to write a sales page

Start Making More Sales: Remember This 5-Step Recipe for High-Converting Sales Pages

Don’t you wish you knew how to write a sales page that converts — every time? 

A sales page that truly represents all the value you’ve worked so hard to include in your online offer?

Your sales page has a big job to do. 

It shares your offer 24/7, standing in for a sales force or a personal sales conversation.

The best sales pages?

They contain all the conversion ingredients that a live sales conversation contains.

Your sales page is there at the pivotal moment of decision

Your sales page copy and images need to inform and excite your prospects. Your sales page needs to meet your prospects’ objections. It needs to answer their questions so they feel 100% comfortable buying from your business.

If you’re used to creating content marketing and writing emails, writing a sales page can feel awkward.

For one thing, when you write a sales page you’re focused on persuasion. This can take you straight out of your comfort zone.

Also, we’re not creating sales pages frequently like we are for content marketing or social media posts.

If you wrote sales pages every day, writing a sales page would feel downright natural.

How to write a sales page? Put this sales page conversion recipe in front of you

This sales page recipe will guarantee that you include all the essential conversion ingredients. Even if you’re not used to writing sales pages, your page will:

Table of Contents:

  1. Gather your sales page ingredients
  2. Prepare your sales page work area
  3. How to write a sales page — copy and images
  4. Add sales page ingredients as needed
  5. Serve up your sales page and test the response

Step 1: Gather your sales page ingredients

If you’ve done any kind of cooking or baking, you know that the process moves more quickly and smoothly when you assemble what you need in one place before you start cooking.

Here’s what you need to write a high-converting sales page:

  • A detailed description of why people search for your solution. What are the current challenges/issues they want to solve … as they would describe them in their own words?
  • A detailed description of what they experience when they use your product or service. Use their own words if possible.
  • Common objections people would have about purchasing your offer. What stops them? Think of internal objections (this will never work for me, my situation is too difficult to fix, etc.) and external objections (this will take too much time, I can’t afford it, etc.).
  • What makes your offer different? Describe your unique approach. How do you stand out from your competition? This can be something as simple as “you get my personalized attention” or as complex as “you get access to our proprietary formulas.”
  • 5-7 of your best testimonials. Plus, any awards you’ve won, organizations you belong to, certifications you hold. These build trust and authority.
  • A concise description of your offer. How does it work? What exactly can they expect? Include timeframes, lists of content like “X modules, X lessons, X hours of coaching time, X workbooks” etc.
  • A call to action with pricing/packages descriptions. Ask your visitor to make a decision and present them package options. Explain what they get at each level.
  • Your guarantee terms. Offer a guarantee if possible. Make it memorable by giving it a name and pairing it with an image.

Step 2: Prepare your sales page work area

Writing a sales page feels different than writing a blog post or an informational email. That’s because sales pages focus on conversion.

Sales pages are designed to move people from feeling interested to taking decisive action.

Let’s start by answering some questions about sales page structure.

How long should my sales page be?

Your offer price point will determine your sales page length. Think about it: you don’t have to think too hard about spending $20. You might have to think a little harder about spending $200. And you may need lots of information before you plunk down $2,000 or $20,000.

The more your offer costs, the more information you need to share.

How should I design my sales page?

Use a landing page format. This means there should be no external navigation — no menu bar, no footer, and no sidebar. All attention should go to the copy and images on your sales page — nothing else.

Center your headlines. Use centered headlines (called “crossheads”) to break up the content on the page and add white space.

Use visual hierarchy. Make your page easy to navigate by placing a large, bold headline at the top, then using smaller-sized headlines and subheads to break up the copy on the rest of the page.

Include bulleted lists. Keep bulleted lists “symmetrical” which means you start them with the same part of speech: verbs work great.

How can I add images to my sales page?

Include offer images to make your product or service feel tangible. If you’re selling a product, create a single “hero image” that depicts everything that’s included in a single image. If you’re selling a service, look for images that show people who look like happy customers.

Use additional images to add visual interest to the page. Aim to include at least one image in each screen scroll.

Add a guarantee image: If you’re able to, include a generous guarantee to help make it easier for people to say yes. This is especially important for higher-priced offers. A visual representation — like a badge or symbol — can help make your guarantee memorable.

This handy graphic will show you how to design your sales page.

Use this graphic as your sales page design example so you can lay out your sales page ingredients in the right order.

Remember — a sales page should have no navigation menu and no footer links. We want all eyes to be on your offer!

Step 3: How to write a sales page — copy and images

Here’s what your sales page needs to feature:

Headline: A “you-focused” main headline that features the strongest benefit your offer delivers.


  • Get the Flexibility and Strength You Had in Your Thirties in Just 15 Minutes a Day
  • Create a Simple Website That Brings a Steady Stream of Customers to Your Craft Business

Notice that these headlines:

  • Start with a strong verb
  • Focus on a primary benefit
  • Are “you-focused” and written directly to the reader

Paint the current pain: Use the top section to show you understand the pain, challenges, and frustrations your prospect is experiencing right now.

Describe a better future: Copywriters sometimes call this “futurecasting.” Paint a picture of what life could be like for your reader once their pain is taken away and their challenges are resolved.

Present your solution: In this section, you’ll name your offer. Use your “hero shot” (product image) or images of happy customers here.

Explain your solution: As you explain what your offer delivers, be sure to talk about both benefits and features.

  • Features describe the specifications of your offer. How many hours, pages, lessons, etc. does your offer deliver?
  • Benefits describe the results your offer delivers.

You can share benefits and features in separate bulleted lists, or combine them together using this structure:

[FEATURE] so you can [BENEFIT].

Example: “A 5-page checklist so you can ensure your sales page with convert prospects to customers.”

Share testimonials: Use customer testimonials which include a headshot, name, and two to three key sentences that describe the benefits your customers experience after using your product or service.

Ask them to take action and show pricing options: Consider offering a single payment and a multiple-payment option, especially if your offer price is high enough that your ideal customer won’t have the single payment price on hand.

Provide a guarantee: You don’t need to guarantee books or other low priced products. But for higher-priced products, offering a guarantee helps prospects to feel more confident about handing over their credit card.

Step 4: Add sales page ingredients as needed

Wondering how to write a sales page for a high-end product?

It’s easy. Use the same ingredients I spelled out above, just repeat them to make the page longer.

Here are the ingredients for a sales page that’s suitable for a lower-priced product or service:

  1. Headline
  2. Paint the current pain
  3. Describe a better future
  4. Present your solution
  5. Explain your solution with features and benefits
  6. Share testimonials
  7. Show pricing options
  8. Provide a guarantee

Here are the ingredients for a sales page that’s suitable for a higher-priced product or service:

  1. Headline
  2. Paint the current pain
  3. Describe a better future
  4. Present your solution
  5. Explain your solution with features and benefits
  6. Share testimonials
  7. Ask them to take action and show pricing options
  8. Provide a guarantee
  9. Add more features and benefits
  10. Share more testimonials
  11. Ask for a decision and show pricing options again
  12. Provide guarantee again
  13. Add more features and benefits
  14. Share more testimonials
  15. Ask for a purchase and show pricing options again
  16. Provide guarantee again

Here’s a dilemma …

How to write a sales page for a low-priced vs. how to write a sales page for a high-end offer.

The main difference between sales pages for inexpensive and expensive products is length.

When you’re writing a sales page for an expensive product or service, repeat the last four sections above more than once with new information each time.

Step 5: Serve up your sales page and test the response

Wondering how to write a sales page once and for all?

The sales page you create this year probably won’t work five years from now.

Sales page styles change. Your offer may change. You’ll have newer, better testimonials. You might raise your price.

That’s why it’s smart to think of your sales page as “today’s version,” and not the “forever version.” As time goes on, your needs will change and so will your sales page.

The good news?

Once you have this basic sales page conversion recipe in place, updating your page will be easy.

Instead of wondering how to write a sales page from scratch, you’ll simply be updating small sections — and that’s a lot easier than starting from scratch!

What online business stage are you in?

Online business success roadmap

Strong sales pages are crucial to your online business growth.

Building an online business is easier with a roadmap! Click below to grab my free Online Business Success Roadmap today:

Create a simple product strategy to avoid burnout in your online business

Stop Burnout Before It Starts with This Simple Product Strategy that Grows Your Business

A business product strategy is crucial to staying in business for the long haul.


Because if you don’t map out a product strategy that works for you — one that grows your revenue (and not your stress levels), you won’t stay in business.

Let’s create a product strategy that keeps you from burning out.

Let’s build your success on your terms!

Decision #1 when it comes to your product strategy is, “Should I create a single offer and put all my efforts behind promoting it?” or “Should I create multiple offers and put my efforts behind growing them?”

There are pros and cons to each approach.

Fortunately, you can have the best of both worlds.

Let’s dive in and see how you can develop a product strategy that lets you have it all (minus stress).

Read article …

Build a money-making online offer when you embrace iteration — just like a cook

How to Build a Money-Making Online Offer

Click to pin!

Wouldn’t it be nice if every single “recipe” we tried for building a money making online offer worked flawlessly the first time?

We all know it doesn’t work that way — online or in life.

When you use a new recipe to prepare any kind of food, you know that the result may not be perfect right away.

Trying a new recipe shows you what you need to do differently next time.

Recipe results can vary a lot …

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