Email Marketing Best Practices: How to Connect, Deliver, and Profit in the Inbox

Today’s article on email marketing best practices is long and thorough.

The good news?

You can watch the Email Best Practices video at the end to boost retention after you’ve read the information here.

Email marketing can be absolutely mortifying.

Why?

Because any mistake you make in your email marketing goes out to hundreds, thousands — sometimes tens of thousands of people all at once.

And you can’t take it back.

It sits there as a witness to your imperfections, glowing on screens across the world.

Email marketing mistake
Here’s my face when I realize I sent an email with a mistake.

My personal email marketing Hall of Shame

Mistakes with email marketing? I’ve made a few. Here’s a sample:

Read article …Email Marketing Best Practices: How to Connect, Deliver, and Profit in the Inbox

Membership site advice

Do You Have What It Takes to Profit from a Membership Site?

Membership sites offer the best of times and the worst of times.

Believe me, I know.

Back in 2010, my first foray into profiting from my online business was a member site I created called My Big Brand System.

I learned everything I could about creating membership sites from Teaching Sells, a course I took from the team at Copyblogger.

To be perfectly honest, running that membership site was not an entirely positive experience for me.

Here’s what I loved about my member site:

  • Sharing a topic I was passionate about with an interested audience of adult learners
  • Serving the community that gathered around my information: they were amazing
  • Seeing the recurring income that began flowing into my business

Here’s what I did not love about it:

Read article …Do You Have What It Takes to Profit from a Membership Site?