Focus in business: How to use the power of your mind to build your online business faster, woman meditating in front of a laptop

Focus in Business: How to Use the Power of Your Mind to Build Your Online Business Faster

This month I’m celebrating the tenth anniversary of BIG Brand System. And I’m thinking a lot about the power of focus in business.

The importance of focus in business can’t be overstated.

When I look back on these past ten years, I can see that when I put my head down and focused on hitting just a handful of milestones, my business grew by leaps and bounds.

And when my focus was scattered?

Sadly, I ended those weeks (and sometimes months) without much to show for the time I spent at my desk.

That’s hard to admit.

But if there’s anything I’d like BIG Brand System to share, it’s what I’ve learned from my successes and what I’ve learned from my mistakes.

Because, my friend, if you can learn how to focus on online business in a way that helps you be successful faster, all my mistakes will have been worth it.

Learn how to harness the power of focus in business using the five simple steps I share here.

Read on to put them to use in your online business starting now.

Read article …Focus in Business: How to Use the Power of Your Mind to Build Your Online Business Faster

Rich font examples with a photo of a pool overlooking a beautiful, upscale neighborhood.

Type Styles of the Rich and Famous

Typography tells a story: What do these rich font examples say?

Well-designed, rich fonts are beautiful to behold. Their angles and forms are an inspiration.

Fonts have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business.

Let’s say on the other side of your town a company is developing an upscale neighborhood high on a hill overlooking the ocean. They’ve decided to call it “Grandview Estates.” Their tagline is “Rising Above the Rest.”

[Pretty snobby, right?]

Now let’s say you’ve been asked to design the sign that will sit at the entrance to the neighborhood.

You’ve been told that the sign needs to “reflect the caliber of people we want to attract to our estate properties.”

You know what that really means.

You need to attract rich people!

Time to break out …

Read article …Type Styles of the Rich and Famous

Marketing tips for small business owners can show up even in your local bakery

Five Marketing Tips from the Bakery Down the Street

A stroll to your corner bakery can teach you five marketing tips for small business that will make your products and services unforgettable.

Don’t have a corner bakery?

That’s OK. Take a virtual stroll with me to a cozy, well-lit bakery along a busy street. It’s just a few blocks from your front door.

You make every excuse you can to stop by. You duck into their doorway several times a week, and always leave with a bag in hand.

Why? What’s the big attraction?

Can you get marketing tips for small business from a simple bakery visit?

Yes, you can.

This little bakery does a lot of things right. They’re simple things, really, and they go way beyond flour and yeast.

In fact, none of the marketing tips for small business in this article have to do with the quality of the bakery’s product, which is about the same as what you get in your local grocery store.

What’s their secret? What draws a steady stream of customers through their doors?

Read article …Five Marketing Tips from the Bakery Down the Street

Should you build a personal brand or a business brand?

Should You Build a Personal Brand or a Business Brand?

Should I build a personal brand for my business? Or should I build a business brand? These questions might have you tossing and turning at night.

In this article, we’re going to step back, take a deep breath, and look objectively at both options so you can chose the best brand type for the business you’re building.

Let’s start with basic definitions …

A personal brand is built around you — your personality, your lifestyle, and your interests.

It usually means you brand your business with your name. There are positives and negatives to this, and we’ll review them in this post.

A business brand is built around an identity you create for your business.

It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons, and we’ll cover each below.

When creating a personal brand works well

It’s easier than ever to build a personal brand, especially with the tools we have available to us online. Between personal websites and social media accounts, it may be easier to create a personal brand than a business brand.

But there are a few reasons you might want to avoid this, so read on.

Here’s how to make your brand shine online

Discover how to use the power of visual marketing to draw attention to your personal brand or your business brand — for free.

Register for my free on-demand images workshop and see how you can create stunning visuals even if you’re not a designer.

This visual marketing is perfect for promoting your brand on your website, in ads, on social media, and in your email marketing. Register here and watch now!
Free visual marketing workshop

Read article …Should You Build a Personal Brand or a Business Brand?

A Step-by-Step Guide to Creating Product Names Your Customers Will Love

Creating product names your customers end up falling in love with … seem impossible?

Here’s the thing …

When something has a name, it has value and an identity.

A baby becomes ‘Jonathan,’ a cat becomes ‘Fluffy’… Friday night with the kids at grandma’s becomes ‘date night.’

With a name, the generic becomes specific. Filled with meaning.

Marketing companies know the power of creating the right product names, which is why millions of dollars are poured into branding.

Get the name and image right and your product is on the tip of everyone’s tongue and they slip into your everyday life. Your wife doesn’t ask you to get tissues from the store, she asks for Kleenex, your son doesn’t ask for acetaminophen, he wants Tylenol.

And sometimes a name skyrockets the price.

In the UK, common painkillers such as acetaminophen cost around 16 pence from the supermarket.

Choose a ‘famous’ product with the same ingredients (and effects) and you can be paying 1000% more.

Read article …A Step-by-Step Guide to Creating Product Names Your Customers Will Love

Starting a business in midlife

The Most Inspiring “Problem” with Starting a Business in Midlife


Young entrepreneurs might get all the press, but midlife entrepreneurs — sometimes known as “encore entrepreneurs” — are a category that’s showing explosive growth.

Starting a business in midlife is in vogue. And there are lots of great reasons for it which we’ll explore here.

According to a study by Paychex, there has been a massive surge in people seeking midlife career change since 2007. Here’s what they found:

“In 2007, there were two 50-plus year old entrepreneurs in every 10. Today, the rate stands at three in every 10.”

That’s a 50% increase in entrepreneurship for this age group!

Read article …The Most Inspiring “Problem” with Starting a Business in Midlife