Should you build a personal brand or a business brand?

Should You Build a Personal Brand or a Business Brand?

Should I build a personal brand for my business? Or should I build a business brand? These questions might have you tossing and turning at night.

In this article, we’re going to step back, take a deep breath, and look objectively at both options so you can chose the best brand type for the business you’re building.

Let’s start with basic definitions …

A personal brand is built around you — your personality, your lifestyle, and your interests.

It usually means you brand your business with your name. There are positives and negatives to this, and we’ll review them in this post.

A business brand is built around an identity you create for your business.

It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons, and we’ll cover each below.

When creating a personal brand works well

It’s easier than ever to build a personal brand, especially with the tools we have available to us online. Between personal websites and social media accounts, it may be easier to create a personal brand than a business brand.

But there are a few reasons you might want to avoid this, so read on.

Here’s how to make your brand shine online

Discover how to use the power of visual marketing to draw attention to your personal brand or your business brand — for free.

Register for my free on-demand images workshop and see how you can create stunning visuals even if you’re not a designer.

This visual marketing is perfect for promoting your brand on your website, in ads, on social media, and in your email marketing. Register here and watch now!
Free visual marketing workshop

Read article …Should You Build a Personal Brand or a Business Brand?

A Step-by-Step Guide to Creating Product Names Your Customers Will Love 1

A Step-by-Step Guide to Creating Product Names Your Customers Will Love

Creating product names your customers end up falling in love with … seem impossible?

Here’s the thing …

When something has a name, it has value and an identity.

A baby becomes ‘Jonathan,’ a cat becomes ‘Fluffy’… Friday night with the kids at grandma’s becomes ‘date night.’

With a name, the generic becomes specific. Filled with meaning.

Marketing companies know the power of creating the right product names, which is why millions of dollars are poured into branding.

Get the name and image right and your product is on the tip of everyone’s tongue and they slip into your everyday life. Your wife doesn’t ask you to get tissues from the store, she asks for Kleenex, your son doesn’t ask for acetaminophen, he wants Tylenol.

And sometimes a name skyrockets the price.

In the UK, common painkillers such as acetaminophen cost around 16 pence from the supermarket.

Choose a ‘famous’ product with the same ingredients (and effects) and you can be paying 1000% more.

Read article …A Step-by-Step Guide to Creating Product Names Your Customers Will Love

Starting a business in midlife

The Most Inspiring “Problem” with Starting a Business in Midlife


Young entrepreneurs might get all the press, but midlife entrepreneurs — sometimes known as “encore entrepreneurs” — are a category that’s showing explosive growth.

Starting a business in midlife is in vogue. And there are lots of great reasons for it which we’ll explore here.

According to a study by Paychex, there has been a massive surge in people seeking midlife career change since 2007. Here’s what they found:

“In 2007, there were two 50-plus year old entrepreneurs in every 10. Today, the rate stands at three in every 10.”

That’s a 50% increase in entrepreneurship for this age group!

Read article …The Most Inspiring “Problem” with Starting a Business in Midlife

Are You Too Old to Start a New Business? 2

Are You Too Old to Start a New Business?


Spoiler alert: It’s never too late to start over in life.

If you’re at the mid-point of your career — and your life — you have a lot of advantages, my friend.

You’re not a newbie in your field. You’ve acquired deep expertise. You’ve got experience and wisdom to spare.

And you’ve probably been knocked around by life, at least a little.

All of the above makes you a great candidate to start a business.

Your knowledge, coupled with your experience overcoming challenges, will serve you well on this journey.

In this article, we’re going to talk about starting a particular kind of business — an online business.

Online businesses are inexpensive and relatively easy to start. And as someone in the middle of life and your career, you are in an enviable position to create an online business that takes you through retirement and beyond.

Read on to discover why — and grab some resources that will help you get started!

Read article …Are You Too Old to Start a New Business?

How to Build the Perfect Online Business for Your Current Life 3

How to Build the Perfect Online Business for Your Current Life


During your quest to build the perfect online business, do you ever feel like your to-do list is in perpetual motion?

You add an item. You check an item off. You add another item. You check another item off.

Your list never actually shrinks.

If anything, it seems to grow every week!

For every new facet of your business you develop, there are books to read, blog posts to consume, videos to watch, podcast episodes to listen to … sometimes even courses to take.

Read article …How to Build the Perfect Online Business for Your Current Life

Best mastermind groups

6 Key Qualities the Best Paid Mastermind Groups Offer


Mastermind groups have made a massive difference in my business.

There was a time in my life when I was a single mom with two young children and a business that needed to support the three of us.

6 Key Qualities the Best Paid Mastermind Groups Offer 4

But “support” wasn’t enough for me — I wanted it to support us in comfort.

I wanted to have enough money to do nice things for my kids. To treat them once in a while. To make both needed repairs and nice-to-have updates to the home we were living in.

To squirrel some money away in a savings account so we’d have a cushion for emergencies.

To have money to invest in my retirement fund.

In short — I had big plans.

Way bigger than the revenue I was bringing in at the time.

Read article …6 Key Qualities the Best Paid Mastermind Groups Offer