Should I build a personal brand for my business? Or should I build a business brand? These questions might have you tossing and turning at night.
In this article, we’re going to step back, take a deep breath, and look objectively at both options so you can chose the best brand type for the business you’re building.
Let’s start with basic definitions …
A personal brand is built around you — your personality, your lifestyle, and your interests.
It usually means you brand your business with your name. There are positives and negatives to this, and we’ll review them in this post.
A business brand is built around an identity you create for your business.
It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons, and we’ll cover each below.
When creating a personal brand works well
It’s easier than ever to build a personal brand, especially with the tools we have available to us online. Between personal websites and social media accounts, it may be easier to create a personal brand than a business brand.
But there are a few reasons you might want to avoid this, so read on.