A Step-by-Step Guide to Creating Product Names Your Customers Will Love

Creating product names your customers end up falling in love with … seem impossible?

Here’s the thing …

When something has a name, it has value and an identity.

A baby becomes ‘Jonathan,’ a cat becomes ‘Fluffy’… Friday night with the kids at grandma’s becomes ‘date night.’

With a name, the generic becomes specific. Filled with meaning.

Marketing companies know the power of creating the right product names, which is why millions of dollars are poured into branding.

Get the name and image right and your product is on the tip of everyone’s tongue and they slip into your everyday life. Your wife doesn’t ask you to get tissues from the store, she asks for Kleenex, your son doesn’t ask for acetaminophen, he wants Tylenol.

And sometimes a name skyrockets the price.

In the UK, common painkillers such as acetaminophen cost around 16 pence from the supermarket.

Choose a ‘famous’ product with the same ingredients (and effects) and you can be paying 1000% more.

Read article …A Step-by-Step Guide to Creating Product Names Your Customers Will Love

Starting a business in midlife

The Most Inspiring “Problem” with Starting a Business in Midlife

Young entrepreneurs might get all the press, but midlife entrepreneurs — sometimes known as “encore entrepreneurs” — are a category that’s showing explosive growth.

Starting a business in midlife is in vogue. And there are lots of great reasons for it which we’ll explore here.

According to a study by Paychex, there has been a massive surge in people seeking midlife career change since 2007. Here’s what they found:

“In 2007, there were two 50-plus year old entrepreneurs in every 10. Today, the rate stands at three in every 10.”

That’s a 50% increase in entrepreneurship for this age group!

Read article …The Most Inspiring “Problem” with Starting a Business in Midlife

Are You Too Old to Start a New Business?

Are you starting over in life?

(Spoiler alert: It’s never too late.)

If you’re at the mid-point of your career — and your life — you have a lot of advantages, my friend.

You’re not a newbie in your field. You’ve acquired deep expertise. You’ve got experience and wisdom to spare.

And you’ve probably been knocked around by life, at least a little.

All of the above makes you a great candidate to start a business as you start over in life.

Your knowledge, coupled with your experience overcoming challenges, will serve you well on this journey.

In this article, we’re going to talk about starting a particular kind of business — an online business.

Online businesses are inexpensive and relatively easy to start. And as someone in the middle of life and your career, you are in an enviable position to create an online business that takes you through retirement and beyond.

Read on to discover why — and grab some resources that will help you get started!

Read article …Are You Too Old to Start a New Business?

How to Build the Perfect Online Business for Your Current Life

During your quest to build the perfect online business, do you ever feel like your to-do list is in perpetual motion?

You add an item. You check an item off. You add another item. You check another item off.

Your list never actually shrinks.

If anything, it seems to grow every week!

For every new facet of your business you develop, there are books to read, blog posts to consume, videos to watch, podcast episodes to listen to … sometimes even courses to take.

Read article …How to Build the Perfect Online Business for Your Current Life

Best mastermind groups

6 Key Qualities the Best Paid Mastermind Groups Offer

Mastermind groups have made a massive difference in my business.

There was a time in my life when I was a single mom with two young children and a business that needed to support the three of us.

But “support” wasn’t enough for me — I wanted it to support us in comfort.

I wanted to have enough money to do nice things for my kids. To treat them once in a while. To make both needed repairs and nice-to-have updates to the home we were living in.

To squirrel some money away in a savings account so we’d have a cushion for emergencies.

To have money to invest in my retirement fund.

In short — I had big plans.

Way bigger than the revenue I was bringing in at the time.

Read article …6 Key Qualities the Best Paid Mastermind Groups Offer

Kickstart online business success when you stop "learning" and start implementing

How to Kickstart Online Business Success When You Stop “Learning”

As online entrepreneurs, we sit down every day to work in front of what I not-so-affectionately call a “Distraction Box.”

When else in human history have we been expected to do productive work by using the exact same device that also provides entertainment, connection with loved ones, and irresistible distractions at every turn?

Give yourself a break: it’s not easy! For any of us — me included.

But I’m here to report that:

Productive days and weeks are possible — even when your productive work happens on a “Distraction Box.”

With just a handful of simple new habits, you can stop procrastination in its tracks without needing to sign up for a new course or read a new book.

(That’s what “learning” often is — a noble pursuit that is procrastination in disguise. More on this later.)

The result from adopting these new productive habits?

You’ll find yourself hitting those elusive goals. You’ll step into a leadership role in your online business.

Each success will boost your confidence and your “distraction resistance” muscle will grow stronger.

Ready?

Let’s get started.

Read article …How to Kickstart Online Business Success When You Stop “Learning”