The Hermit’s Guide to Social Media

A man looking outside from a cave

Social media for shy peopleSo you’re a hermit, are you?

Don’t get out much? Never been called a “people person” in your life?

And yet …

There’s this powerful force called social media that’s all about people.

And because even hermits have to make a living, you’d like to use social media for your business. But it kind of terrifies you, doesn’t it?

I’m here to tell you that even hermits can use social media successfully.

The trick is to think of social media like an invitation to a potluck dinner. You know what a potluck dinner is, right? It’s when you’re invited to a get-together and everyone takes a dish of food to share.

When it comes to social media, it’s all about picking the right get-together, and showing up with the right dish.

Limit yourself to two or three parties

You don’t have to be active on Twitter, Facebook, LinkedIn, Pinterest, Google+, Instagram and who-knows-what-else. Who has the time for that? Especially if you’re a hermit.

Instead, pick two or three social media platforms to focus on, and make one of them your primary focus.

Because the time you invest in social media only pays off if you show up consistently. And hermits are busy people too, right? So pick one, two or three platforms, and don’t worry about the others.

Know who else will be there

When you’re invited to a potluck dinner, the first thing you ask is “Who else will be there?”

That’s because if we’re going to take a dish to share, we want to take into account what the other party goers like to eat. We want to know if they’re allergic to anything. And we check to be sure our dish will fit with the dishes that others are taking.

To make the most of the social media platform you choose, familiarize yourself with the demographic group that uses it. Are they 25-30-year-old tech-savvy males? Or 35-50-year-old corporate executives?

When you know what the people on that platform like to consume, you’ll show up to the party with the right media to feed them. Which leads us to …

Take a dish they’ll like

Once you know who you’re talking to on social media, you’ll have a better idea of what dish to take to the party.

Will video work best? What kind of images work well on that platform? What kinds of messages should you absolutely avoid?

Because there’s nothing worse than showing up to a party with a dish that no one wants, or starting a conversation that’s completely inappropriate for the party you’re attending.

Social media for shy people

Remember, you don’t have to be on all social media platforms at all times. Pick two or three and focus on those.

Before you choose, research what demographic group uses the platform you want to use.

And make sure you show up on that platform with the kind of shareable content that does well.

Question of the Week

Are you a hermit when it comes to social media? Or do you just love it? I’d love to hear your thoughts in the comments!

Pamela Wilson

Pamela Wilson

Pamela Wilson coaches people to build profitable online businesses. She's an online educator, author, and keynote speaker. Read reviews of the tools used to run this site and business. Have you taken the free Focus Finder quiz yet?

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6 thoughts on “The Hermit’s Guide to Social Media”

  1. I am, by nature an introvert. I have to push myself to keep up with the various social media platforms I belong to but it does pay off, if not in immediate sales of my books, at least in the network of supportive friends and colleagues I have built. It is worth the effort. Just choose carefully, which ones you belong to. Choose those that will help you find others who share your passion.

  2. I am very much an introvert. When I first started with social media (and even blogging) I thought it would be easier interacting on-line than in real life. Turns out it is almost more difficult! I love connecting with new people and learning about them, but it does take me some time to feel comfortable. Glad I’m not the only one. 🙂

    • Social media is perfect for introverts in a lot of ways. You can show up when you’re in the mood, and duck out when you’re not.

      But it has is own set of rules, and it definitely takes some getting used to.

      Thanks for the comment, Amy!

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