So you’re a hermit, are you?
Don’t get out much? Never been called a “people person” in your life?
And yet …
There’s this powerful force called social media that’s all about people.
And because even hermits have to make a living, you’d like to use social media for your business. But it kind of terrifies you, doesn’t it?
I’m here to tell you that even hermits can use social media successfully.
The trick is to think of social media like an invitation to a potluck dinner. You know what a potluck dinner is, right? It’s when you’re invited to a get-together and everyone takes a dish of food to share.
When it comes to social media, it’s all about picking the right get-together, and showing up with the right dish.
Limit yourself to two or three parties
You don’t have to be active on Twitter, Facebook, LinkedIn, Pinterest, Google+, Instagram and who-knows-what-else. Who has the time for that? Especially if you’re a hermit.
Instead, pick two or three social media platforms to focus on, and make one of them your primary focus.
Because the time you invest in social media only pays off if you show up consistently. And hermits are busy people too, right? So pick one, two or three platforms, and don’t worry about the others.
Know who else will be there
When you’re invited to a potluck dinner, the first thing you ask is “Who else will be there?”
That’s because if we’re going to take a dish to share, we want to take into account what the other party goers like to eat. We want to know if they’re allergic to anything. And we check to be sure our dish will fit with the dishes that others are taking.
To make the most of the social media platform you choose, familiarize yourself with the demographic group that uses it. Are they 25-30-year-old tech-savvy males? Or 35-50-year-old corporate executives?
When you know what the people on that platform like to consume, you’ll show up to the party with the right media to feed them. Which leads us to …
Take a dish they’ll like
Once you know who you’re talking to on social media, you’ll have a better idea of what dish to take to the party.
Will video work best? What kind of images work well on that platform? What kinds of messages should you absolutely avoid?
Because there’s nothing worse than showing up to a party with a dish that no one wants, or starting a conversation that’s completely inappropriate for the party you’re attending.
Social media for shy people
Remember, you don’t have to be on all social media platforms at all times. Pick two or three and focus on those.
Before you choose, research what demographic group uses the platform you want to use.
And make sure you show up on that platform with the kind of shareable content that does well.
Question of the Week
Are you a hermit when it comes to social media? Or do you just love it? I’d love to hear your thoughts in the comments!