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How to Entice, Invite, and Engage with a Static Home Page

This week, I have a brand-new home. Home page, that is. Take a look at BigBrandSystem.com. Go ahead … I’ll wait!

Ever since Big Brand System started in early 2010, visitors to the site landed on the blog page. It was working, so why would I change it?

Read on to discover the advantages to a static home page — especially if your site is primarily a blog — and why you might want to experiment with one, too.

Your Content: Flowing Out of View Day by Day

Blogs are wonderful, but they’re a little like a moving stream. Posts appear and disappear with the passing weeks. It’s difficult to communicate your “big message” on a site with a blog as a home page. The posts themselves, your sidebar, and your footer all compete for your visitors’ attention.

A static home page, on the other hand, gives you an opportunity to clearly communicate what your business is about with no distractions. In my case, a link to the blog features prominently on the page, so first-time visitors can easily find it.

As the years have passed and I’ve developed more free resources, it began to bother me that they were buried in my blog posts, difficult to find, and often forgotten. My new home page features them prominently: the Marketing Toolkit is across the top; Brown Bag Webinars; the Easy Website course; and the Ultimate eBook Kickstart class (all of which are no cost) are along the bottom.

Of course, it’s always a good idea to include links to great material you’ve created in your blog posts to help people find it. But why make first-time visitors dig for it?

The Beautiful Impermanence of Pixels

It’s early in the process, so I can’t report results yet. But here’s what I know for sure:

I love being able to experiment with my website. The beautiful impermanence of these pixels on a screen means that I can try something, and if it doesn’t work, I’ve lost nothing but a little time and effort. No paper was wasted, no ink was spilled, and no boring brochures were sent to a landfill.

After 25 years creating projects for print, this aspect of website creation is very attractive.

 

Thanks paul bica on Flickr for the photo.

Pamela Wilson

Pamela Wilson

Pamela Wilson is an online educator, author, keynote speaker, and the founder of BIG Brand System. Read reviews of the tools used to run this site and business.

Pamela Wilson

I want to help you take the next step. Pick your free workshop topic and let’s do this!

9 thoughts on “How to Entice, Invite, and Engage with a Static Home Page”

  1. Clean, clean, clean. Right to the point and very well done. I have seen this idea on ThinkTraffic and in a little bit different way on CopyBlogger and have been wondering whether to change my front page around. I have always had a static home page, but after seeing your design and professional it looks like, I know it is time for a redesign. Very nice. 🙂

    • Thanks, Michael. The change at Copyblogger earlier this year is what got me thinking about it. I just wish I’d done it sooner: it only took a couple of hours to put together. Live and learn! (And share with your readers when you do 😉 )

  2. Pamela, thank you so much. I just intuited this same argument and made exactly that change to my 3 sites last week! I feel so validated that you think it’s a good idea, and am seeing some things you do on your page that I didn’t think it do. Thanks for all you give us, every day.

  3. This is a great looking front door. I should probably do this on my own site too, as it’s got a lot of free resources and I’m feeling it’s time for a bit of a makeover too. I think we all got scared away by the old “splash” pages and went to blog pages.

    I have been experimenting with sliders but I think a good ole fashioned static page may just do the trick.

  4. Pamela, I think this is the third time you’ve posted on something I’m playing around with!

    My main site is step up with a static home page, Agency, and I love it! It communicates the three area I can help visitors with and I’m working on the articles for the 3 Content Landing pages.

    I’m now designing another site using, Prose, and I am playing around with a static Home page. My thoughts on the static Home page were exactly the points you make.

    However, in planning this process (and it depends on the site) I am now thinking I have to prepare more content, to have a “put-together” Home page. Much like you said you have your great free offerings.

    Which is forcing me to develop my marketing/content plan further…not a bad thing.

    Thank you for this post, you really help me – Theresa 🙂

    • One thing leads to another, doesn’t it? It’s always a good idea to spend some time puzzling through the purpose of the page. If the page creator isn’t clear on the purpose, we can’t expect the visitor to be either.

      Thanks for letting me know you find the information helpful, Theresa. It’s always good to hear!

  5. Pamela, Its great to you have a static home page. Let me know how that above the fold optin works. From my experience, they don’t work very well. From the study I’ve done, providing information and reason at the beginning followed by an optin at the end of the page converts better as the user has a reason to sign up. So I would love to hear how this works for you.

    A static page is good, if your in business offering service. I am more at office content and information so a blog page works well for me.

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