This week, I have a brand-new home. Home page, that is. Take a look at BigBrandSystem.com. Go ahead … I’ll wait!
Ever since Big Brand System started in early 2010, visitors to the site landed on the blog page. It was working, so why would I change it?
Read on to discover the advantages to a static home page — especially if your site is primarily a blog — and why you might want to experiment with one, too.
Your Content: Flowing Out of View Day by Day
Blogs are wonderful, but they’re a little like a moving stream. Posts appear and disappear with the passing weeks. It’s difficult to communicate your “big message” on a site with a blog as a home page. The posts themselves, your sidebar, and your footer all compete for your visitors’ attention.
A static home page, on the other hand, gives you an opportunity to clearly communicate what your business is about with no distractions. In my case, a link to the blog features prominently on the page, so first-time visitors can easily find it.
As the years have passed and I’ve developed more free resources, it began to bother me that they were buried in my blog posts, difficult to find, and often forgotten. My new home page features them prominently: the Marketing Toolkit is across the top; Brown Bag Webinars; the Easy Website course; and the Ultimate eBook Kickstart class (all of which are no cost) are along the bottom.
The Beautiful Impermanence of Pixels
It’s early in the process, so I can’t report results yet. But here’s what I know for sure:
I love being able to experiment with my website. The beautiful impermanence of these pixels on a screen means that I can try something, and if it doesn’t work, I’ve lost nothing but a little time and effort. No paper was wasted, no ink was spilled, and no boring brochures were sent to a landfill.
After 25 years creating projects for print, this aspect of website creation is very attractive.
Thanks paul bica on Flickr for the photo.