How to Stand Out from the Crowd with an Unforgettable Personal Brand

How to Stand Out from the Crowd with an Unforgettable Personal Brand

Oprah Winfrey has a stand out brand.

If I say her name, you get an instant image in your mind of Oprah: her physical appearance, her personality, her TV shows, her movie roles, her magazine.

As these thoughts flow through your mind, consider that they have been carefully crafted by Oprah’s marketing team over many years to create a consistent brand image of her in your mind.

After all, what is a brand but a harmonious series of images, thoughts, and beliefs about a person, business or product?

We often talk about creating a strong, consistent brand for your business or product.

What if the “product” you’re selling is you? Can you stand out with a personal brand that’s as strong as Oprah’s?

Read article …How to Stand Out from the Crowd with an Unforgettable Personal Brand

Uncover Your Brand Personality in 10 Minutes or Less

make your brand personality shine throughNOTE: This post includes a free worksheet you can use to do the exercise I describe below. Enjoy, and let me know what you discover! – Pamela

Every brand has a personality, and if you’re in charge of your own brand, it’s crucial to figure out what that personality is, and how to communicate it consistently.

What is a Brand, Really?

You probably expect me to talk about your logo, don’t you? A logo can be part of a brand, but it’s not the whole story — not by a long shot. Your brand is the experience customers have when doing business with your company. It includes:

Read article …Uncover Your Brand Personality in 10 Minutes or Less