A red color block on the left with words that say 3 simple ways to improve your marketing and beside it is a picture of a man jumping above upward pointing arrows

3 Simple Ways to Improve Your Marketing (And Keep Your Business from Slowly Dying)

“As with any business, if you’re not morphing, and changing, and growing — you don’t have to be growing huge but growing — you’re slowly dying.” – Andrew Martin, owner of Honey Pot Hill Orchards

Scary when you think about it, isn’t it?

If your business isn’t growing, it’s slowly dying.

As a business owner, you’re constantly trying to figure out how to bring new people in and how to retain existing customers and how to improve your marketing. It’s true for new and established businesses.

There’s good news though. A few simple tweaks to your marketing efforts can have major impact on your ability to generate repeat business and find new customers.

Interviewing successful small business owners for the Small Biz Stories podcast, I’ve observed things they’re doing well with their marketing and identified areas for improvement.

Use these three tips to improve your marketing and keep your business growing.

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A close up of a hand stacking up small wooden blocks that have business related icons on it

Cultivate an Approach, Not a Business Plan

Planning — sometimes I think it’s the biggest obstacle to actually getting things done.

And I realize that sounds strange coming from someone who just offered a webinar on productivity.

But it’s not the day-to-day to-do list type planning I’m referring to here. It’s the long-term forecast-type planning I mean.

Spending too much time trying to figure out how the future will play out might be the worst thing you can do for your business.

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Get ahead: let go!

How to Get Ahead by Letting Go

“… in my brain I had five years to get a staff together and be able to take some time off and be able to kind of enjoy things.” – Andy King, co-owner of A&J King Artisan Bakers

What is it that you really want from your business?

Where is it that you’d like to be?

Are you on the path to getting to that point?

What is it that you need to do to move forward with your business and attain a certain lifestyle?

I’ve had the privilege of speaking with many successful small business owners over the last few months as host of a new podcast, Small Biz Stories. These are small businesses that have made it past that five year mark when more than 50 percent fail. Some have been around more than 30 years.

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A hand gesture saying no

The Power of a Well-Placed No

If you’re in the early days of your business, you can skip this post. It’s not for you.

In the early days, you don’t need to learn how to say no. In the early days of your business, it’s important — for survival’s sake — to say “yes” more often than “no.”

But give it a year or two, and you’ll discover that mastering how to say no — carefully and strategically — can be the best move you can make for your business.

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A man walking up a hiking trail of a mountain

The Long, Winding, Sometimes Rocky Trail to Success, and Why It’s Worth the Trip

Wouldn’t it be nice if business success was easy? If there was a formula for success, like all the self-help gurus would have us believe?

My answer to those questions is no. I think it’s good that business is challenging and difficult at times.

It’s only through fighting past the tough times — and puzzling through the challenges — that we learn. And once we’ve put the effort in, we appreciate the success we’re able to create more than if it was handed to us.

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