Choose the best brand color palette for your business with the five free tools in this post.

5 Free Tools for Getting Your Brand Color Palette Right

Ready to create your brand color palette … but not sure where to start?

This article shares five tools you can explore right now. Find the one you enjoy the most and use it to put together a winning color palette for your business.

The best way to harness the power of color in your marketing is to use colors that support and reinforce your brand.

And don’t go color crazy: pick two main colors, and use them consistently in everything you do.

You may not feel “artistic” enough to do this.

You haven’t studied color theory and you don’t need to know all of that anyway. You just want a nice set of colors that will work for your business.

I don’t blame you — color is an essential part of your visual brand.

In this post, I’m going to share my favorite tools for choosing your brand color palette. The right colors for your brand may be just a click away …

Read article …5 Free Tools for Getting Your Brand Color Palette Right

16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead

16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead


Your big brand doesn’t just happen. It’s not a fluke.

It’s the result of deliberate actions, taken consistently over time.

But what should you focus on first? And how should you go about getting things done?

In today’s post, I’m sharing sixteen ways you can whip your brand (and your online business) into shape. Take this list, and use it as:

Read article …16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead

Don’t Do These 5 Dirty Design Deeds


brand building includes choosing a distinctive color palette, not the whole rainbowDesign is a series of decisions. When you know enough to make good decisions, everything you design looks better. And it’s not hard. Anyone can do it, even you!

Maybe it’s because I’m such a visual person, but I see a lot of really bad design decisions out there. I’m ready to call them what they are: dirty design deeds.

They’re cheap and they’re easy to abuse. You can avoid them once you know what they are.

In recognition of these dirty deeds, I’ve created a Please Stop list. If you’re using these techniques, please stop. Now.

Read article …Don’t Do These 5 Dirty Design Deeds

7 Foolproof Design Upgrades You Can Do Today


creating a brand that's powerful by incorporating these 7 design principlesCan I let you in on a little secret? If you’ve read this blog for any length of time, this won’t be a surprise to you.

Design isn’t hard. Anyone can do it, even you.

Mastering good design is simply a matter of learning and applying a series of rules. Once you’ve understood and assimilated these rules, you’ll be able to easily make the series of decisions involved in putting together a well-designed marketing piece for your business.

This post covers seven of the most important design rules I know. I use these guidelines every day and I want to share them with you so you can use them, too.

Read article …7 Foolproof Design Upgrades You Can Do Today

Business Colors: You Already Know The Most Important Rule


Red and blue. Maroon and white. Green and yellow.

What do your high school, your favorite sports team and most major corporations have in common? Two colors. They pick two main business colors to represent their organization, and you should, too.

It’s all about restraint

When it comes to color, the best policy is to restrain your hues. It sounds counterintuitive, but if you want your business to look good, you should stick to a limited palette of colors.

creating a brand that's recognizable by choosing a two-color palette

There’s a good reason for this. We expect our audience to associate specific images (like our logo and colors) with our business.

The less information we give them to “learn” about us, the better the chance they’ll absorb it.

Read article …Business Colors: You Already Know The Most Important Rule

Design 101 | Harness the Power of Color in your Marketing


Ahhh, color. What else in the design arsenal is as powerful and as dangerous as color?

brand strategy includes choosing color wiselyDangerous? Yes! When properly implemented, color can give your marketing materials a polished, cohesive look.

But if you don’t handle color with care, your stuff will look terrible, or worse – be confusing.

Read article …Design 101 | Harness the Power of Color in your Marketing