Typeface Combinations that Work on the Web

This has turned out to be the year of web typography.

brand marketing made better by great web typography

There are two companies offering you the ability to customize the typefaces on your website, and they’re easy – and often free – to use.

Google’s Font API is free and offers a handful of open source typefaces. Typekit is a commercial solution that’s reasonably priced, and offers a wide range of fonts that’s growing every day. They have a free, entry-level offering, and paid options that vary by how many page views your site gets per month.

Typekit now has fonts from Adobe, Moveable Type, Veer and other major type foundries. On this blog, I recently switched from the web standard Georgia to Chaparral, which is an Adobe font I use in all my PDF materials. (Do you like it? Let me know in the comments!)

Fresh Fonts Served Daily

Both services work in a similar fashion: typefaces are “served” up onto users’ machines, much the way websites are served on the Internet. Users don’t need to have the typeface installed in order to see it used on a web page.

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Avoid Wishy-Washy Design with Decisive Contrast

I used to love watching Sesame Street when I was younger. (True confession: I still like watching it if I’m sick in bed. It’s comfort television.)

Let’s Play a Game

Sesame Street had a few regular features that were great training for a graphic designer and small business marketer-to-be. My favorite was “One of These Things is Not Like the Other.”

In this feature, the screen was divided into four sections. In each section, an image would appear. All of the images would be part of a “group,” except one. Our job as viewers was to decide which image didn’t belong in the group. See if you can figure out this example:

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