Rich font examples with a photo of a pool overlooking a beautiful, upscale neighborhood.

Type Styles of the Rich and Famous

Typography tells a story

Well-designed, rich fonts are beautiful to behold. Their angles and forms are an inspiration.

Fonts have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business.

Let’s say on the other side of your town a company is developing an upscale neighborhood high on a hill overlooking the ocean. They’ve decided to call it “Grandview Estates.” Their tagline is “Rising Above the Rest.”

[Pretty snobby, right?]

Now let’s say you’ve been asked to design the sign that will sit at the entrance to the neighborhood.

You’ve been told that the sign needs to “reflect the caliber of people we want to attract to our estate properties.”

You know what that really means.

You need to attract rich people! Time to break out …

Read article …Type Styles of the Rich and Famous

16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead

16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead


Your big brand doesn’t just happen. It’s not a fluke.

It’s the result of deliberate actions, taken consistently over time.

But what should you focus on first? And how should you go about getting things done?

In today’s post, I’m sharing sixteen ways you can whip your brand (and your online business) into shape. Take this list, and use it as:

Read article …16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead

Don’t Do These 5 Dirty Design Deeds


brand building includes choosing a distinctive color palette, not the whole rainbowDesign is a series of decisions. When you know enough to make good decisions, everything you design looks better. And it’s not hard. Anyone can do it, even you!

Maybe it’s because I’m such a visual person, but I see a lot of really bad design decisions out there. I’m ready to call them what they are: dirty design deeds.

They’re cheap and they’re easy to abuse. You can avoid them once you know what they are.

In recognition of these dirty deeds, I’ve created a Please Stop list. If you’re using these techniques, please stop. Now.

Read article …Don’t Do These 5 Dirty Design Deeds

Please Don’t Squeeze the Letters


Remember the commercial whose tagline was “Please Don’t Squeeze the Charmin?” The premise was that Charmin toilet paper was so soft, customers couldn’t resist squeezing it every chance they got.

The same thing happens with typefaces. People can’t resist electronically “squeezing” and “stretching” letters to make them taller or wider. Don’t do it. Here’s why:

Read article …Please Don’t Squeeze the Letters

Font Addicts Unite


 

I have confessed to font addiction before, so that’s nothing new. When you have over 10,000 fonts on your computer, you know your “problem” runs deep.

company fonts can be hard to choose when there are so many typefaces out there

With that size collection, what can you do to keep them organized? And honestly, how can you really keep track of and remember all those different letter forms?

I was contacted by Lisa Wood of Sprout New Media this week. Lisa had two questions, and by her questions alone, I knew she was a fellow addict!

Read article …Font Addicts Unite