Please Don’t Squeeze the Letters

Remember the commercial whose tagline was “Please Don’t Squeeze the Charmin?” The premise was that Charmin toilet paper was so soft, customers couldn’t resist squeezing it every chance they got.

The same thing happens with typefaces. People can’t resist electronically “squeezing” and “stretching” letters to make them taller or wider. Don’t do it. Here’s why:

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A group of people holding hands together

Font Addicts Unite

I have confessed to font addiction before, so that’s nothing new. When you have over 10,000 fonts on your computer, you know your “problem” runs deep.

With that size collection, what can you do to keep them organized? And honestly, how can you really keep track of and remember all those different letter forms?

I was contacted by Lisa Wood of Sprout New Media this week. Lisa had two questions, and by her questions alone, I knew she was a fellow addict!

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A photo of different font designs and colors

Design 101 | 7 Typographic Resources and 1 Type Joke

Can’t decide between serif and sans serif fonts? (Not even sure what that means?)

You’re in the right place — this article shares examples of serif and sans serif fonts — plus a whole lot more.

Your font choice tells a lot about your business and what it stands for. Marketing guru Seth Godin talks about it here.

Before you decide what you want the font to say, let’s review the two main font categories.

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