A football laid down to a grass field

The Top 4 Things the NFL Can Teach You About Marketing

I’m very happy to feature a guest post from Laura Petrolino today. As you’ll see, Laura has a favorite past time: football. When you read her bio at the end of the post, you’ll ask the same question I did: “how does this woman have time to watch football?” She does, though, and this post is proof that she gets a lot out of it! –Pamela Wilson

brand marketing with tips from the NFL

Football is like life — it requires perseverance, self-denial, hard work, sacrifice, dedication and respect for authority. –Vince Lombardi

brand marketing with ideas for your business from LauraFootball is more than a game. It is about strategy, about fully utilizing your resources, about adjusting to sudden change … and, of course, about pleasing your fans.

We can learn a lot about life from the game of football. Whether it be business, personal, spiritual or psychological; many of life’s great questions can be answered by analyzing the way things are done on the field, and marketing is no exception.

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A close up of a person's hands using a smartphone

How to Use Social Media for M*!%^*ing

I’m happy to have a guest post from Dave Charest today. Dave helps indie artists market themselves better. He has a way of cutting through the confusion and getting to the essentials when it comes to marketing, so I knew you’d enjoy hearing from him. Let’s make him feel welcome with some comments, shall we? –Pamela

brand marketing is easier with tips from DaveWhoops! Sorry, I used the ugly ‘M’ word.

Yeah, it’s true. So many people have such a disdain for “marketing” that it’s a bit of a curse word these days.

Then come all these social media tools that allow everyone to market all the time. It’s not surprising people have had enough.

But is it really marketing people are sick of?

It’s my belief that it’s not marketing, but rather bad marketing that gets under people’s skin. So as you go through the process of sorting out the effect of social media and the Internet on your small business, I’d like to offer you a frame from which to approach your journey.

A frame that allows you to use social media to create marketing that people love. Marketing that people actually want to share. Marketing that works to grow your small business.

Here’s the first question we’ll need to ask…

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