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How to Write a Terrific Tagline [Free Tool]

Wondering how to write a tagline that truly communicates your value?

Taglines are words that accompany your business name.

But they’re so much more. Especially if you know how to write a tagline using the 5-step process I spell out here.

Here on this site, the tagline is, “I teach people how to build online businesses they love.”

A tagline can be a powerful marketing asset if you know how to craft it. This article shows you how to write a tagline that attracts your ideal customers!

Taglines are tricky to write — especially when you’re creating one for your own business.

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Simple Logo Design: “Doc, Do I Need a Logo?”

Can a non-designer create a simple logo design that works?

Absolutely!

Follow the steps below to learn how to create a simple word mark logo. This is a simple logo design style that’s used by some of the most powerful corporations in the world.

Related: Why a Fancy Logo is a Waste of Time and Money (and What You Need Instead)

Here’s why I wrote this article:

One of my course students asked whether or not she needed a logo for her business.

You might think that’s like asking a surgeon if you need surgery for a medical problem.

(Their answer? “Of course you do!”)

I’m here to tell you that you can get away with not having a logo.

That doesn’t mean you don’t need to think about how to present your tagline or your business, though.

And it doesn’t mean you can just type out your business name in Helvetica and call it a day!

Instead, I want you to embrace a simple logo design style that’s used by brands like FedEx, Coca-Cola, Google, and more.

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A hand drawing a logo on a sketchpad

Become a Logo Design Connoisseur With These Five Tips

You need a logo design, and you need it now. You’ll either:

  • Work with a graphic designer to create it
  • Use one of the online logo design companies
  • Design it yourself

How will you know if the designs you consider are great, or if they just stink? What makes a logo successful anyway?

Here are five tips to help you discern whether you’re looking at a timeless work of art that will represent your business well for many years, or a weak excuse for a brand. Use them to help you pick the best image from the group you’re presented with or the designs you come up with yourself.

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