How to Write a Terrific Tagline

Wondering how to write a tagline that truly communicates your value?

Taglines are words that accompany your business name.

Here at the Big Brand System, the tagline is, “I teach people how to build online businesses they love.”

A tagline can be an asset if you know how to craft it.

It’s like a little salesperson who proclaims what’s best about what you do. So why do so many companies either not utilize them, or simply get them wrong?

Not enough attention has been paid to the humble tagline and I’m here to remedy that.

Let’s talk about how to write a tagline all by yourself — no copywriter needed.

We’ll go through the steps I follow when I’m working with a client to craft one for their business so that you can create one, too.

Read article …How to Write a Terrific Tagline

Doctor, Do I Need a Logo?

make your brand look sharp without consulting a professionalOne of the members in my Big Brand System course asked a while back whether or not she needed a logo for her business.

You might think that’s like asking a surgeon if you need surgery for a medical problem. (Of course you do!)

I’m here to tell you that you can get away with not having a logo. That doesn’t mean you don’t need to think about how to present your tagline or your business, though.

And it doesn’t mean you can just type out your business name in Helvetica and call it a day!

Read article …Doctor, Do I Need a Logo?

Become a Logo Design Connoisseur With These Five Tips

creating a brand for your business is easy when you're a logo design connoisseurYou need a logo design, and you need it now. You’ll either:

  • Work with a graphic designer to create it
  • Use one of the online logo design companies
  • Design it yourself

How will you know if the designs you consider are great, or if they just stink? What makes a logo successful anyway?

Here are five tips to help you discern whether you’re looking at a timeless work of art that will represent your business well for many years, or a weak excuse for a brand. Use them to help you pick the best image from the group you’re presented with or the designs you come up with yourself.

Read article …Become a Logo Design Connoisseur With These Five Tips