Easier content marketing with tips from Pamela Wilson, author of the Master Content series.

How to Make Content Marketing Fun (and Much Easier)

Is easier content marketing even possible? It is now. But it didn’t used to be …

I used to sit at my keyboard and sweat. My stomach would churn. I’d feel panicky.

And this would happen on a weekly basis.

It wasn’t pretty. Why did I do that to myself?

Well, I was on a mission …

Back in early 2010, I put myself in a precarious professional position. On purpose.

After spending decades as a designer who provided visual solutions to problems, suddenly I found myself providing written solutions to problems.

And after decades running an offline business, I decided to start this online business, BIG Brand System.

I knew I wanted to build an audience around the idea that strategic marketing and smart design decisions help you build a recognizable brand.

I knew for sure that anyone can learn the basic principles of both, and apply them to their business.

But to find the people I wanted to help, I needed to write to them. I needed to create helpful written content online — content that would get my site found, and keep readers engaged.

Somehow, I needed to come up with a process for easier content marketing — because I was juggling my old business, my new business, a family, a life …

No pressure!

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