You’re a good person. I’m a good person.
But how do we know that about one another?
How can you build trust across the virtual divide that separates us?
If you can’t reliably connect with the prospects you want to reach, you don’t have much hope of building a profitable online business.
Over the years when I’ve met readers for the first time, they’ve said, “I feel like I know you!”
That reaction happens because somehow my work at Big Brand System has connected with them.
Genuine connection in the virtual environment takes time. It’s not simple or easy.
But it’s a worthy goal.
Here’s how to make community connection happen …