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persuasion

Write persuasively

How to Use Uncomfortable Truths to Write Persuasively

Sometimes you have to make your customer feel uncomfortable before they will trust your marketing content.

I’m not talking about agitating their current problem or pain point, but by being upfront and saying:

The solution I have won’t work for everyone.

To illustrate, I want to use an example that I call the TripAdvisor Test.

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Categories Copywriting & Content Marketing, Marketing Tags persuasion
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