It’s frustrating. You devote time and effort to crafting a masterful written message. You share it with the world. You watch as no one even glances at it.
How can you make them look?
A couple of weeks ago I talked about how design adds a layer of performance to your message.
Today I want to talk about a specific task you should incorporate into your written communication.
As the headline infers, you already know how to do this. That doesn’t make it easy. It means extra work and time spent on your writing projects. But the effort will be worth it.
When done right, this extra effort makes the difference between words that lay there on the page, ignored and forgotten, and a message that makes an impact.