How to Grab Attention and Win Readers Over with a Trick You Learned in Second Grade

brand marketing with a trick you learned in Second GradeWhat’s worse than having an important message to share, spending hours writing it and polishing it up, and then having your audience ignore it? Not much.

It’s frustrating. You devote time and effort to crafting a masterful written message. You share it with the world. You watch as no one even glances at it.

How can you make them look?

A couple of weeks ago I talked about how design adds a layer of performance to your message.

Today I want to talk about a specific task you should incorporate into your written communication.

As the headline infers, you already know how to do this. That doesn’t make it easy. It means extra work and time spent on your writing projects. But the effort will be worth it.

When done right, this extra effort makes the difference between words that lay there on the page, ignored and forgotten, and a message that makes an impact.

Read article …How to Grab Attention and Win Readers Over with a Trick You Learned in Second Grade

From Bland to Brand: 5 Ways to Make Your Business Stand Out in a Crowd

brand strategies to make your business stand out in a crowdIf you own a business, there’s no one else more passionate about seeing it succeed than you. That’s why you’re the ideal person to do the work of marketing it.

But it’s not easy, is it? What can you do to position your offerings so they’re unforgettable? How can you make your business the first one that comes to mind when someone in your target market is looking for your product or service?

The route to memorability is not paved with bland marketing efforts, that’s for sure. Here’s how to craft an unforgettable brand for your small business. Follow these five steps, and you’ll be on your way from bland to brand.

Read article …From Bland to Brand: 5 Ways to Make Your Business Stand Out in a Crowd