A detailed map showing Australia

Lessons Learned from the Land Down Under

A few weeks ago, I flew to Australia on the invitation of Darren Rowse and the Problogger team. I spoke at Darren’s Problogger Training Event, which took place at the beautiful RACV Royal Pines resort on Australia’s Gold Coast.

This post is an excuse to share my photos — my lessons learned and my experiences — with you.

I want to share a few lessons I picked up: I think you’ll find them as valuable as I did. There’s a mix of business and life lessons — some profound, and some very simple.

Enjoy.

Read article …

A set of black chess pieces with one gold piece right in the middle

What “Authentic” Audience Building Means [Audio]

You’ve heard it many times: the best way to market your business is to “develop an authentic relationship with your prospects and customers.”

But what does authentic marketing look like now? And what’s the difference between doing this for a brick-and-mortar business vs. an online business?

nancy-vanreece-200px

These are the questions my new Nashville friend Nancy VanReece and I pondered a few weeks ago with Clark Buckner of TechnologyAdvice.

We met at Chago’s Cantina in Nashville, and over the sounds of a busy Mexican restaurant, we hashed out how to build an authentic relationship using the latest tools.

Listen in, and read below for more resources.

Read article …