Wondering how to write a tagline that truly communicates your value?
Taglines are words that accompany your business name.
But they’re so much more. Especially if you know how to write a tagline using the 5-step process I spell out here.
Here at the Big Brand System, the tagline is, “I teach people how to build online businesses they love.”
A tagline can be an asset if you know how to craft it.
But they’re tricky — especially when you’re writing one for your own business.
It’s a question we tackle often in my BIG League member program.
- Members are building online businesses
- They know what they want to name their business
- In some cases, they’ve bought a domain name
- They realize their business name alone isn’t compelling enough
And so … they begin working on ideas for taglines.
But they’re not professional copywriters. Plus, they’re so close to their business they can’t see it objectively — like an outsider would.
Writing a tagline can be a struggle — but it’s worth the effort.
When you know how to write a tagline, it becomes like a little salesperson who proclaims what’s best about what you do. So why do so many companies either not utilize them, or simply get them wrong?
Not enough attention has been paid to the humble tagline and I’m here to remedy that.
Let’s talk about how to write a tagline all by yourself — no copywriter needed.
We’ll go through the steps I follow when I’m working with a client to craft one for their business so that you know how to write a tagline, too.
I’ll give you a free tool I developed that makes it easy — no sign up required. I’ll walk you through exactly how to use the tool.
By the time you go through this short (fun!) exercise, you’ll not only know how to write a tagline — you’ll have written a tagline you can be proud of.