A combination lock on a locker

Brand Fonts: Why Some Website Typeface Combinations Look So Stunning

Your “brand voice?” It all starts with your brand fonts!

And the #1 place to start using your brand fonts is on your website.

There are two companies offering you the ability to customize the typefaces on your website, and they’re easy — and often free — to use.

In this post, you’re going to get the resources you need to use beautiful brand fonts on your website — plus five tips that will show you how to combine website typefaces like a pro.

Google Fonts is free and offers a robust collection of open-source typefaces suitable to standing in as your brand fonts.

Adobe Fonts (formerly Typekit) is a commercial solution that’s reasonably priced, and offers a wide range of beautiful brand fonts.

Adobe Fonts includes collections from major type foundries and typeface designers.

On this blog, I switched from the web standard Georgia to Gentium Book Basic, which is a Google font that’s classic and easy-to-read.

Fresh fonts served daily

Both services work in a similar fashion: typefaces are “served” up onto users’ machines, much the way websites are served on the internet.

Users don’t need to have the typeface installed in order to see it used on a web page.

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A close up of a sign that says Why I Hate Verdana (with the word Verdana crossed out)

Why I Hate the Verdana Font

Of all the web-compatible typefaces available, the least appealing is the Verdana font.

And yes, I know it’s used all over. Believe me, I notice!

We’ve spoken about choosing typefaces and brand fonts a lot around here.

Your font matters — maybe more than you realize. Think about it:

Your font choice become the visual voice of your brand. Your words are delivered wrapped in fonts — is your font speaking in the brand voice you want?

So, is Verdana a good font choice, or a bad one? Is there a smart Verdana alternative?

Related: Design 101 | 7 Typographic Resources, and 1 Type Joke

Related: Font Styles that Work: 5 Favorite Free Font Combinations

Related: Type Styles of the Rich and Famous

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A group of people holding hands together

Font Addicts Unite

 

I have confessed to font addiction before, so that’s nothing new. When you have over 10,000 fonts on your computer, you know your “problem” runs deep.

 

With that size collection, what can you do to keep them organized? And honestly, how can you really keep track of and remember all those different letter forms?

I was contacted by Lisa Wood of Sprout New Media this week. Lisa had two questions, and by her questions alone, I knew she was a fellow addict!

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A photo of different font designs and colors

Design 101 | 7 Typographic Resources and 1 Type Joke

Can’t decide between serif and sans serif fonts? (Not even sure what that means?)

You’re in the right place — this article shares examples of serif and sans serif fonts — plus a whole lot more.

Your font choice tells a lot about your business and what it stands for. Marketing guru Seth Godin talks about it here.

Before you decide what you want the font to say, let’s review the two main font categories.

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