A close up of a sign that says Why I Hate Verdana (with the word Verdana crossed out)

Why I Hate the Verdana Font

Of all the web-compatible typefaces available, the least appealing is the Verdana font.

And yes, I know it’s used all over. Believe me, I notice!

We’ve spoken about choosing typefaces and brand fonts a lot around here.

Your font matters — maybe more than you realize. Think about it:

Your font choice become the visual voice of your brand. Your words are delivered wrapped in fonts — is your font speaking in the brand voice you want?

So, is Verdana a good font choice, or a bad one? Is there a smart Verdana alternative?

Related: Design 101 | 7 Typographic Resources, and 1 Type Joke

Related: Font Styles that Work: 5 Favorite Free Font Combinations

Related: Type Styles of the Rich and Famous

Read article …

Font Addicts Unite

 

I have confessed to font addiction before, so that’s nothing new. When you have over 10,000 fonts on your computer, you know your “problem” runs deep.

company fonts can be hard to choose when there are so many typefaces out there

With that size collection, what can you do to keep them organized? And honestly, how can you really keep track of and remember all those different letter forms?

I was contacted by Lisa Wood of Sprout New Media this week. Lisa had two questions, and by her questions alone, I knew she was a fellow addict!

Read article …

Typeface Combinations that Work on the Web

This has turned out to be the year of web typography.

brand marketing made better by great web typography

There are two companies offering you the ability to customize the typefaces on your website, and they’re easy – and often free – to use.

Google’s Font API is free and offers a handful of open source typefaces. Typekit is a commercial solution that’s reasonably priced, and offers a wide range of fonts that’s growing every day. They have a free, entry-level offering, and paid options that vary by how many page views your site gets per month.

Typekit now has fonts from Adobe, Moveable Type, Veer and other major type foundries. On this blog, I recently switched from the web standard Georgia to Chaparral, which is an Adobe font I use in all my PDF materials. (Do you like it? Let me know in the comments!)

Fresh Fonts Served Daily

Both services work in a similar fashion: typefaces are “served” up onto users’ machines, much the way websites are served on the Internet. Users don’t need to have the typeface installed in order to see it used on a web page.

Read article …

Serif and sans serif fonts can look great together — here's how to combine them.

Design 101 | 7 Typographic Resources and 1 Type Joke

Can’t decide between serif and sans serif fonts? (Not even sure what that means?)

You’re in the right place — this article shares examples of serif and sans serif fonts — plus a whole lot more.

Your font choice tells a lot about your business and what it stands for. Marketing guru Seth Godin talks about it here.

Before you decide what you want the font to say, let’s review the two main font categories.

Read article …