A combination lock on a locker

Brand Fonts: Why Some Website Typeface Combinations Look So Stunning

Your “brand voice?” It all starts with your brand fonts!

And the #1 place to start using your brand fonts is on your website.

There are two companies offering you the ability to customize the typefaces on your website, and they’re easy — and often free — to use.

In this post, you’re going to get the resources you need to use beautiful brand fonts on your website — plus five tips that will show you how to combine website typefaces like a pro.

Google Fonts is free and offers a robust collection of open-source typefaces suitable to standing in as your brand fonts.

Adobe Fonts (formerly Typekit) is a commercial solution that’s reasonably priced, and offers a wide range of beautiful brand fonts.

Adobe Fonts includes collections from major type foundries and typeface designers.

On this blog, I switched from the web standard Georgia to Gentium Book Basic, which is a Google font that’s classic and easy-to-read.

Fresh fonts served daily

Both services work in a similar fashion: typefaces are “served” up onto users’ machines, much the way websites are served on the internet.

Users don’t need to have the typeface installed in order to see it used on a web page.

Read article …

Content formatting examples and tips

6 Quick Content Formatting Tips That Will Energize Your Page

The content formatting examples you’re about to see can transform the pages of your website.

Sounds like a bold promise, doesn’t it?

Here’s the thing …

You pour hours into researching, writing, polishing, and promoting your content.

But if you want people to actually read and absorb those words you’ve written, you must master content formatting.

You need a blog format that’s easy to skim and pleasing to the eyes.

How to make a sensational first impression with your blog format

The moment they arrive, your site visitor’s fingers are still hovering over their keys, ready to click away.

How will you keep them there?

How will you invite them to stick around and read a while?

My friend, it’s easier than you think.

Today, I’m going to show you how a handful of simple online content formatting examples will help you design a blog post or website page that looks inviting, engaging, and authoritative.

It doesn’t take long to format your blog content in this way, especially once you make it a habit.

Let’s get you into the habit of formatting your website and blog content like a pro.

Read article …

A photo of an alarm clock together with a calendar

16 Essential Brand Building Strategies to Grow Your Business this Year

Your big brand doesn’t just happen. It’s not a fluke.

It’s the result of using brand building strategies consistently over time.

But what should you focus on first? And how should you go about getting things done?

In today’s post, I’m sharing sixteen ways you can whip your brand (and your online business) into shape. Take this list, and use it as:

Read article …

A stethoscope against a light blue background

Simple Logo Design: “Doc, Do I Need a Logo?”

Can a non-designer create a simple logo design that works?

Absolutely!

Follow the steps below to learn how to create a simple word mark logo. This is a simple logo design style that’s used by some of the most powerful corporations in the world.

Related: Why a Fancy Logo is a Waste of Time and Money (and What You Need Instead)

Here’s why I wrote this article:

One of my course students asked whether or not she needed a logo for her business.

You might think that’s like asking a surgeon if you need surgery for a medical problem.

(Their answer? “Of course you do!”)

I’m here to tell you that you can get away with not having a logo.

That doesn’t mean you don’t need to think about how to present your tagline or your business, though.

And it doesn’t mean you can just type out your business name in Helvetica and call it a day!

Instead, I want you to embrace a simple logo design style that’s used by brands like FedEx, Coca-Cola, Google, and more.

Read article …

A hand holding a dart pin aiming for the dart board

Don’t Miss These Business Branding Opportunities

They hide in the strangest places: branding opportunities like customer service, grooming, phone manners, and more.

We talk a lot about visual branding here on my blog. The quality of your marketing materials — their colors, typefaces and consistency over time — will help build trust in your offerings.

But that’s not enough. If you stop there, you’re missing a multitude of branding opportunities that make a lasting impression on your customers.

Read article …