Your “brand voice?” It all starts with your brand fonts!
And the #1 place to start using your brand fonts is on your website.
There are two companies offering you the ability to customize the typefaces on your website, and they’re easy — and often free — to use.
In this post, you’re going to get the resources you need to use beautiful brand fonts on your website — plus five tips that will show you how to combine website typefaces like a pro.
Google Fonts is free and offers a robust collection of open-source typefaces suitable to standing in as your brand fonts.
Adobe Fonts (formerly Typekit) is a commercial solution that’s reasonably priced, and offers a wide range of beautiful brand fonts.
Adobe Fonts includes collections from major type foundries and typeface designers.
On this blog, I switched from the web standard Georgia to Gentium Book Basic, which is a Google font that’s classic and easy-to-read.
Fresh fonts served daily
Both services work in a similar fashion: typefaces are “served” up onto users’ machines, much the way websites are served on the internet.
Users don’t need to have the typeface installed in order to see it used on a web page.