Content formatting examples and tips

6 Quick Content Formatting Tips That Will Energize Your Page

You pour hours into researching, writing, polishing, and promoting your content.

But there’s one crucial task you must master if you want people to actually read and absorb those words you’ve written … content formatting.

How to make a sensational first impression (and grab skimmers by the eyeballs)

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The moment they arrive, your site visitor’s fingers are still hovering over their keys, ready to click away.

How will you keep them there?

How will you invite them to stick around and read a while?

My friend, it’s easier than you think.

Today, I’m going to show you how a handful of simple content marketing formatting examples that will help you design a page that looks inviting, engaging, and authoritative.

It doesn’t take long to polish your content in this way, especially once you make it a habit.

Let’s get you into the habit of formatting your website text like a pro.

Read article …6 Quick Content Formatting Tips That Will Energize Your Page

16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead

16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead

Your big brand doesn’t just happen. It’s not a fluke.

It’s the result of deliberate actions, taken consistently over time.

But what should you focus on first? And how should you go about getting things done?

In today’s post, I’m sharing sixteen ways you can whip your brand (and your online business) into shape. Take this list, and use it as:

Read article …16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead

Doctor, Do I Need a Logo?

make your brand look sharp without consulting a professionalOne of the members in my Big Brand System course asked a while back whether or not she needed a logo for her business.

You might think that’s like asking a surgeon if you need surgery for a medical problem. (Of course you do!)

I’m here to tell you that you can get away with not having a logo. That doesn’t mean you don’t need to think about how to present your tagline or your business, though.

And it doesn’t mean you can just type out your business name in Helvetica and call it a day!

Read article …Doctor, Do I Need a Logo?

Don’t Miss These Business Branding Opportunities

how to make a brand stronger by getting all your employees on the same page

They hide in the strangest places: branding opportunities like customer service, grooming, phone manners, and more.

We talk a lot about visual branding here at the Big Brand System blog. The quality of your marketing materials — their colors, typefaces and consistency over time — will help build trust in your offerings.

But that’s not enough. If you stop there, you’re missing a multitude of branding opportunities that make a lasting impression on your customers.

Read article …Don’t Miss These Business Branding Opportunities

Typeface Combinations that Work on the Web

This has turned out to be the year of web typography.

brand marketing made better by great web typography

There are two companies offering you the ability to customize the typefaces on your website, and they’re easy – and often free – to use.

Google’s Font API is free and offers a handful of open source typefaces. Typekit is a commercial solution that’s reasonably priced, and offers a wide range of fonts that’s growing every day. They have a free, entry-level offering, and paid options that vary by how many page views your site gets per month.

Typekit now has fonts from Adobe, Moveable Type, Veer and other major type foundries. On this blog, I recently switched from the web standard Georgia to Chaparral, which is an Adobe font I use in all my PDF materials. (Do you like it? Let me know in the comments!)

Fresh Fonts Served Daily

Both services work in a similar fashion: typefaces are “served” up onto users’ machines, much the way websites are served on the Internet. Users don’t need to have the typeface installed in order to see it used on a web page.

Read article …Typeface Combinations that Work on the Web