Content formatting examples and tips

6 Quick Content Formatting Tips That Will Energize Your Page

You pour hours into researching, writing, polishing, and promoting your content.

But there’s one crucial task you must master if you want people to actually read and absorb those words you’ve written … content formatting.

How to make a sensational first impression (and grab skimmers by the eyeballs)

The moment they arrive, your site visitor’s fingers are still hovering over their keys, ready to click away.

How will you keep them there?

How will you invite them to stick around and read a while?

My friend, it’s easier than you think.

Today, I’m going to show you how a handful of simple content marketing formatting examples will help you design a page that looks inviting, engaging, and authoritative.

It doesn’t take long to polish your content in this way, especially once you make it a habit.

Let’s get you into the habit of formatting your website text like a pro.

Read article …6 Quick Content Formatting Tips That Will Energize Your Page

7 Foolproof Design Upgrades You Can Do Today


creating a brand that's powerful by incorporating these 7 design principlesCan I let you in on a little secret? If you’ve read this blog for any length of time, this won’t be a surprise to you.

Design isn’t hard. Anyone can do it, even you.

Mastering good design is simply a matter of learning and applying a series of rules. Once you’ve understood and assimilated these rules, you’ll be able to easily make the series of decisions involved in putting together a well-designed marketing piece for your business.

This post covers seven of the most important design rules I know. I use these guidelines every day and I want to share them with you so you can use them, too.

Read article …7 Foolproof Design Upgrades You Can Do Today

Beautiful Nothingness: The Power of White Space


creating a brand that incorporates the beauty and power of white spaceArtists and writers dread looking at a the white space on a blank page.

That moment just before they touch the brush to canvas, or type the first letter on the screen can seem like an eternity.

For a designer, a blank page is just potential that’s waiting to be utilized.

If you’re not used to working with white space, it might seem unnerving to figure out how to use it.

But white space is full of delicious possibilities if you look at it the right way.

Read article …Beautiful Nothingness: The Power of White Space

Design 101 | Make it Easy to Consume Your Information with White Space


It's tough to consume information when it's filled to the brim like this coffee cupWhite space is any space on your web site or printed page that doesn’t have graphics or text. It’s the “non-content” your readers will thank you for including, because it makes it easier for them to consume information on your website.

When people first try to create their own marketing materials, their first impulse is to not “waste” space, and they fill their pages with information.

Read article …Design 101 | Make it Easy to Consume Your Information with White Space