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The World As We Know It Is (Not) About to End

Book publishers might think their world is about to end. The Internet offers enough reading material (and distraction) they may fear no one will read a book again.

As small business owners, the effect of social media and the Internet on our businesses is something we’re all in the process of sorting out. It can be disheartening to think the old model we may have grown used to is just not working anymore.

Here’s a video that shows what Penguin books (Dorling Kindserley in the UK) thinks about these trends. I saw a similar video a while back that was an Argentinian political statement, so this idea is not original, but it’s the first time I’ve seen it applied to marketing concepts.

There’s a lesson in here for small business owners, but it all depends on how you interpret the trends.

What do you think? Are social media and the Internet burdens or blessings? Tell me in the comments.

Pamela Wilson

Pamela Wilson

Pamela Wilson is an online educator, author, keynote speaker, and the founder of BIG Brand System. Read reviews of the tools used to run this site and business.

Pamela Wilson

I want to help you take the next step. Pick your free workshop topic and let’s do this!

9 thoughts on “The World As We Know It Is (Not) About to End”

  1. Pamela,

    Clever find…

    Businesses are sitting on a huge opportunity.

    But, they must change how they think about communicating.

    Instead of talking first about your product or service, now you must listen first.

    What’s cool is the tools to have these two-way communications are all inexpensive for businesses.

    • That’s the spirit, Walt, but then I know you “get” this stuff! It is a great opportunity. Sometimes the feedback can be a bit overwhelming, but it’s worth spending the time to sort through it and respond.

  2. What an excellent message (in the reverse form) It’s so true that many old ways are being turned on their heads. Thanks Pamela for being our guide to navigate these new waters!

  3. The message is ok, but I am even more intrigued by the presentation, “you have to reverse how you see me.” It then reverses the scroll and we see the words in reverse and they give the opposite message. The voice sounds like Natalie Ledwell from Australia, is this one of her Mind Videos?


    • Bette, I’m not sure whose voice it is. If you go to YouTube, the information about the video says this:

      This video was prepared by the UK branch of Dorling Kindersley Books and produced by Khaki Films ( Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally. We hope you enjoy it (and make sure you watch it up to at least the halfway point, there’s a surprise!).

      Read an interview with the creator of the video on the Penguin Blog: The clip was inspired by a video created by an Argentinian agency, Savaglio/TBWA entitled Truth:

      I like the “reverse how you see me” part, too. There’s a real reversal going on in the way companies relate to their customers. It’s quite a sea change!

  4. This is beautiful, not only in its message, but in showing us how powerful words can be when used in combination with new media such as motion graphics, screen capture, and YouTube.

    Like most things in life, when we take the time to understand something, we become less fearful of it. (This goes for groups of people too, of course!) Paradigm shift!

    Thank you for showing us!

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