Book publishers might think their world is about to end. The Internet offers enough reading material (and distraction) they may fear no one will read a book again.
As small business owners, the effect of social media and the Internet on our businesses is something we’re all in the process of sorting out. It can be disheartening to think the old model we may have grown used to is just not working anymore.
Here’s a video that shows what Penguin books (Dorling Kindserley in the UK) thinks about these trends. I saw a similar video a while back that was an Argentinian political statement, so this idea is not original, but it’s the first time I’ve seen it applied to marketing concepts.
There’s a lesson in here for small business owners, but it all depends on how you interpret the trends.
What do you think? Are social media and the Internet burdens or blessings? Tell me in the comments.