How would you like to learn three simple ways to think about marketing that will radically transform the results you get?
These attitude shifts will allow you to make huge strides in your business marketing, and they won’t cost you anything.
Shift Number 1: Marketing isn’t a ‘once and done’ deal.
Wouldn’t it be great if we could just “do our marketing” once and for all? The attitude shift here is to think of marketing like one of those survival tasks you must do every day. Like eating, sleeping and getting some exercise, your business will work better if marketing is part of your daily routine.
And just like other aspects of your daily routine, some days you’ll have more time for it, and some days less.
Sometimes you have to cut your sleep short, or eat your meals in a hurry, or get by with a few stretches rather than a full-blown exercise routine.
And that’s how it is with marketing. You will have hours to spend on it some days, and other days you might not be able to devote more than a few minutes. But keeping at it consistently will make the most difference in the long run.
Shift Number 2: There’s no online or offline marketing. It’s all marketing.
When the Internet became part of our daily lives in the early 1990s, the idea that you could use it to market your business was new and seemed a little ‘out there.’ For many years afterward, we referred to online marketing techniques and offline marketing techniques.
I’d like to declare those days officially over. It’s all marketing (it always was) and it doesn’t matter where it happens.
The tools change, but the basic concepts don’t: make a connection, offer helpful information and advice, keep yourself in front of your audience so you’re the first option they think of when it’s time to buy.
Shift Number 3: “Remarkability” is within reach.
You may think your business is no different from your competition. All this talk about “becoming remarkable” seems like it’s meant for others, not for you.
I’m not buying it. There is something about the way you do business, about the personality you inject into it, or the level of service you offer — that’s remarkable. You may need to search to find it, but it’s there.
Where can you look?
Start with your happy customers. What do they tell you they love about doing business with you? What makes them keep coming back? What drives them to refer you to others?
They’ll tell you what makes you remarkable if you can’t figure it out for yourself.
Shifting gears isn’t easy, but it’s worth it.
Approaching your marketing from a “daily task” angle; viewing your marketing efforts as a whole rather than separating them out by where they happen; and finding what makes your business remarkable will help transform your marketing and your business.
How about you? What marketing shifts have you made lately? I’d love to hear about them. Will you share them in the comments?
Thanks to T.M.O.F. on Twitter for the photo.