Why I Hate the Verdana Font 1

Why I Hate the Verdana Font

Of all the web-compatible typefaces available, the least appealing is the Verdana font.

And yes, I know it’s used all over. Believe me, I notice!

We’ve spoken about choosing typefaces and brand fonts a lot around here.

Your font matters — maybe more than you realize. Think about it:

Your font choice become the visual voice of your brand. Your words are delivered wrapped in fonts — is your font speaking in the brand voice you want?

So, is Verdana a good font choice, or a bad one? Is there a smart Verdana alternative?

The Verdana font was one of the earliest fonts designed for reading on screens. It’s a “web 1.0” version of a screen-readable font, in my opinion. We’ve come a long way since then.

Use your fonts to get attention online. Register and watch my free workshop, How to Use Visual Marketing to Get Attention — and Customers.

A brief history of the Verdana font

The Verdana font was released in 1996, so it’s a modern typeface. It was designed with one purpose in mind: to improve readability in text used very small on a computer screen.

Microsoft included Verdana as part of its Windows operating system, and so did Mac.

99% of Windows machines and 96% of Macs have it, so it’s widely compatible.

When typeface designers set out to make a typeface that will be readable at small sizes, they streamline the letters to remove flourishes that would get lost at a small size.

They also give the letters a large “x-height,” which is the vertical space between the baseline the letters sit on, and the top of lower-case letters like e, x, a, etc.

And they tend to add extra space between letters, because when typefaces are reduced very small, letters will blur together unless they’re spaced out quite a bit.

The examples below show you why I hate Verdana for regular text copy, and what it’s good for.

You’re about to see what I think is the best Verdana alternative, too.

Keep scrolling, my friend!

Read article …Why I Hate the Verdana Font

How to design a powerful logo in 3 simple steps

How to Design a Powerful Logo in 3 Simple Steps [Infographic]


Did you ever wonder how to design a logo?

Better yet — how do designers create logos that are simple, memorable, and effective?

In today’s post, I’m letting you inside my designer brain so you can see what goes through my head when I make website images, logos, and other visual content.

In the infographic below, you’ll see the process I went through to design a logo for my newest product — The Image Lab.

Read article …How to Design a Powerful Logo in 3 Simple Steps [Infographic]

Why Does That Logo Cost So Much? 2

Why Does That Logo Cost So Much?


Logo design is in the news on a regular basis. And the story usually isn’t pretty.

Here’s how it goes:

“The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams.

And when XYZ Organization admitted the new logo cost $40,000, a protest was organized and shareholders complained loudly about “wasting funds on a frivolous expense.”

Why is it that people don’t like it when logos change?

I’m going to answer this one based on my vast experience with human nature — something that can only be acquired after you’ve lived as long as I have. 😉

Read article …Why Does That Logo Cost So Much?

Rich font examples with a photo of a pool overlooking a beautiful, upscale neighborhood.

Type Styles of the Rich and Famous

Typography tells a story: What do these rich font examples say?

Well-designed, rich fonts are beautiful to behold. Their angles and forms are an inspiration.

Fonts have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business.

Let’s say on the other side of your town a company is developing an upscale neighborhood high on a hill overlooking the ocean. They’ve decided to call it “Grandview Estates.” Their tagline is “Rising Above the Rest.”

[Pretty snobby, right?]

Now let’s say you’ve been asked to design the sign that will sit at the entrance to the neighborhood.

You’ve been told that the sign needs to “reflect the caliber of people we want to attract to our estate properties.”

You know what that really means.

You need to attract rich people!

Time to break out …

Read article …Type Styles of the Rich and Famous

Make marketing easier and faster

4 Ways to Make Your Marketing Journey Easier and Faster


Marketing your business yourself isn’t easy.

And if you’re reading BIG Brand System, chances are you have little or no marketing or design training, and you’re here so you can learn how to market your business effectively.

Over these past few months, I’ve been working on a series of guides that will provide the foundational knowledge you need to do your branding work.

And I’m very happy to announce that they’re ready today.

I feel like a proud new mom showing off baby pictures! Here they are:

Read article …4 Ways to Make Your Marketing Journey Easier and Faster